Aditi Dujari’s Post

The Story of Tata Motors and the Ford Acquisition Background In the late 1990s, Tata Motors, part of the Tata Group, entered the passenger car market with the launch of the Tata Indica. Initially, the car did not perform as expected, causing financial strain on the company. In 1999, Ratan Tata, the then-chairman of Tata Group, decided to sell the struggling car division and approached Ford for a potential deal. The Infamous Meeting Ratan Tata and his team traveled to Detroit to discuss the sale with Ford. The meeting was reportedly contentious and disrespectful. Ford executives questioned Tata’s decision to enter the passenger car market and suggested it was a mistake. One executive allegedly remarked, “Why did you enter the passenger car business when you had no experience?” The disrespect shown during this meeting led Ratan Tata to abandon the idea of selling the car division and return to India determined to make the business succeed. Tata’s Turnaround Strategy Following the meeting, Tata Motors focused on improving its products and operations. The company launched an improved version of the Indica, which gained market acceptance and success. Tata Motors continued to innovate and strengthen its position in the automotive market over the next several years. The Acquisition of Jaguar Land Rover In 2008, during the global financial crisis, Ford was experiencing severe financial difficulties and decided to sell its luxury car brands, Jaguar and Land Rover (JLR). Seeing an opportunity, Tata Motors, under Ratan Tata’s leadership, acquired JLR from Ford for $2.3 billion. This acquisition was seen as a risky move by many industry experts, but Ratan Tata believed in the potential of the iconic British brands. Post-Acquisition Success Under Tata Motors’ ownership, JLR saw a remarkable turnaround. Tata Motors invested in new product development, design, and engineering, which revitalized the brands. JLR introduced several successful models and significantly improved its global market presence. By 2013, JLR had returned to profitability and contributed significantly to Tata Motors’ revenue and profits. Impact and Legacy The acquisition of JLR by Tata Motors is now considered one of the most successful turnarounds in the automotive industry. It not only demonstrated Tata Motors’ capability to manage and grow global luxury brands but also highlighted Ratan Tata’s strategic vision and leadership. This story is often cited as an example of resilience, strategic acumen, and the importance of leadership in turning around the fortunes of a company.

1.Tata Motors splits its business into two separate entities: one for passenger and electric vehicles, including Jaguar Land Rover, and another for commercial vehicles and related investments. 2.The decision comes as the automotive business units operate independently and deliver consistent performance. 3.The demerger aims to enhance focus and agility, enabling each business unit to capitalize better on market opportunities. 4.Tata Motors Chairman N Chandrasekaran emphasizes the importance of the split in allowing the businesses to better exploit market potential.

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#TeamSPB have advised Hedin Automotive Netherlands, a part of Hedin Mobility Group on an agreement to acquire the BMW and MINI dealer Dubbelsteyn, near Rotterdam. The acquisition comprises all of the BMW and MINI dealership activities including sales, after-sales services and spare parts sales. Read more about the acquisition here 👇 https://ow.ly/OFkK50RkZy9 #HedinAutomotive | #BusinessAcquisition | #HedinMobilityGroup

How Some Of The Largest Automakers Got Their Names: Carmaker names are not nearly as celebrated as carmaker logos but they’re just as rich in heritage, both good and bad. Automobiles have been around since the late 1700s, but they didn’t take off until after the Industrial Revolution. World Wars I and II would catapult auto manufacturing into what we know today: a… Read more... #car #cars #awesome

"Breaking News: Tata Motors to Demerge into Two Listed Companies - Commercial Vehicles & Passenger Vehicles - Driving Future Growth and Innovation" Tata motors currently is having 3 business segments: 1) Commercial Vehicles 2) Passenger Vehicles 3) Jaguar Land Rover - But the Board of Directors of Tata Motors, at its meeting on March 4, approved the proposal of demerger of the company into two separate listed companies, 1. Commercial Vehicles in one entity 2. Passenger Vehicles businesses including PV, EV, JLR in another entity. - This shows Tata motors confidence in both the segments that they don't need to synergize and can operate independently. Each company working under seperate management will have better focus and impactful growth. - The merger will be implemented through NCLT scheme of arrangement. -The whole process will take around 15 to 18 to finish and the company will have equal shareholding in both the entities. Let me know your response on this breaking news! #tata #tatamotors #demerger #nclt #cs #corporatelaw

Hudson Automotive Group Announces the Acquisition of Vic Bailey Automotive: … the acquisition of Vic Bailey Automotive. This acquisition adds five exceptional … serves with the best possible automotive shopping experience and service. For … additional information about Hudson Automotive Group and to learn more … #car #cars #awesome

When the three-pointed Mercedes star got encrusted with the Benz laurel wreath! May 1924 saw the three-pointed star of Mercedes get wrapped by the laurel wreath of Benz to create probably the automotive world's greatest car brand ever! Mercedes, as the cars built by Daimler Motoren Gesellschaft were known and Benz were two separate firms who pioneered the motor car. They began operations at near about the same time in the 1880s and their illustrious founders - Gottlieb Daimler and Karl Benz had their facilities within striking distance of each other. However, they never met in real life but their cars did, in showrooms and also on race tracks. Both found themselves on the losing side at the end of the First World War and it was a dire situation that they found themselves in, given the stranglehold of the Allies and a general lack of finance. It was around 1920-21 that talk was initiated for a joining of hands between the two but while initially amenable, the Daimler Supervisory Board deferred it. A fortune hunter by the name of Jakob Shapiro was on the prowl and being flush of funds he managed to grab small chunks of shares in both Daimler as well as Benz. He tried to leverage his holdings and got then both to once again commence discussions on a merger. However, both firms realised that Shapiro wanted to merge them both and instal himself as the head of the merged entity and that they weren't too keen on that. In early 1924, Dr Carl Jahr, head of Benz et Cie made a decisive push and engaged Daimler Motoren to rethink and his efforts bore fruit. In May 1924, exactly a century ago, the two inked an agreement for a unified sales & marketing operation wherein the cars would be sold under the Mercedes-Benz brand name and also their respective portfolio of models would be simplified and rationalised. So came into being Mercedes-Benz Automobile GmbH and from there on the die was cast and within the next 18 months, a formal merger between the two took place, probably the merger of the century! If you want to read the full backgrounder to this then the latest issue of evo India magazine has my story. . . #mercedesbenz #mercedesbenzindia #motoringhistory #mercedesbenzwinning #evoindia #classiccars 

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