Aditya Sarraf’s Post

Over the past 8 weeks, I had the amazing opportunity to explore the world of luxury through the INSIDE LVMH program. This exciting journey allowed me to delve into four key topics: - The LVMH universe - Luxury in the contemporary society; - Design and luxury brand management; - Operations and Supply Chain. Four key insights: ✨ LVMH is a universe of 75 unique Maisons. Each is managed as a small artisanal workshop where individuals are empowered to cultivate their talents and fully express their potential. 🌍 The present and future of luxury lie in experience, personalization, sustainability, identity, omnichannel strategies, authenticity, and traceability. 💡 There are no bad ideas, only ideas. Creativity is a process without errors where disussion prevails over monologue. 🏛 A luxury brand must lean on its heritage, building a strong and recognizable identity to make its products unique, desirable, and exclusive. #LVMH, #INSIDELVMH, #INSIDELVMHCertificate #LuxuryBrand

💰 Luxury isn’t bulletproof. 💼 LVMH just proved it. For years, luxury brands played the same game: 𝐫𝐚𝐢𝐬𝐞 𝐩𝐫𝐢𝐜𝐞𝐬, 𝐝𝐫𝐢𝐯𝐞 𝐦𝐚𝐫𝐠𝐢𝐧𝐬, 𝐰𝐚𝐭𝐜𝐡 𝐩𝐫𝐨𝐟𝐢𝐭𝐬 𝐬𝐨𝐚𝐫. Now? 𝕋𝕙𝕖 𝕘𝕒𝕞𝕖 𝕚𝕤 𝕔𝕙𝕒𝕟𝕘𝕚𝕟𝕘. LVMH just gave us a reality check. Yes, they beat expectations. Yes, they’re still the undisputed leader in luxury. But look at the numbers: 📉 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 & 𝐋𝐞𝐚𝐭𝐡𝐞𝐫 𝐆𝐨𝐨𝐝𝐬 𝐝𝐨𝐰𝐧 𝟏% 📉 𝐖𝐢𝐧𝐞𝐬 & 𝐒𝐩𝐢𝐫𝐢𝐭𝐬 𝐝𝐨𝐰𝐧 𝟖% 📈 𝐒𝐞𝐩𝐡𝐨𝐫𝐚 𝐮𝐩 𝟕% And here’s the kicker: 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐝𝐢𝐝𝐧’𝐭 𝐥𝐢𝐤𝐞 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐬𝐚𝐰. LVMH stock 𝐝𝐫𝐨𝐩𝐩𝐞𝐝, pulling down the entire luxury sector with it. Why? Because the market is realizing something brands don’t want to admit: 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐩𝐨𝐰𝐞𝐫 𝐡𝐚𝐬 𝐥𝐢𝐦𝐢𝐭𝐬. For years, luxury thrived on the “𝐣𝐮𝐬𝐭 𝐜𝐡𝐚𝐫𝐠𝐞 𝐦𝐨𝐫𝐞” strategy. Post-pandemic, customers accepted price hikes almost blindly. 𝐓𝐡𝐚𝐭 𝐞𝐫𝐚 𝐢𝐬 𝐨𝐯𝐞𝐫. Sephora’s growth tells us where spending is really happening: 𝐡𝐢𝐠𝐡-𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲, 𝐡𝐢𝐠𝐡-𝐦𝐚𝐫𝐠𝐢𝐧, 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲-𝐝𝐫𝐢𝐯𝐞𝐧 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬. Meanwhile, the logo-fueled ultra-luxury playbook is hitting friction. This isn’t just about LVMH. It’s about 𝐰𝐡𝐨 𝐚𝐝𝐚𝐩𝐭𝐬 𝐚𝐧𝐝 𝐰𝐡𝐨 𝐠𝐞𝐭𝐬 𝐜𝐚𝐮𝐠𝐡𝐭 𝐢𝐧 𝐚 𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 𝐟𝐫𝐞𝐞𝐟𝐚𝐥𝐥. 𝐓𝐞𝐦𝐩𝐨𝐫𝐚𝐫𝐲 𝐬𝐥𝐨𝐰𝐝𝐨𝐰𝐧 𝐨𝐫 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐫𝐞𝐜𝐚𝐥𝐢𝐛𝐫𝐚𝐭𝐢𝐨𝐧? 𝐓𝐡𝐞 𝐬𝐭𝐨𝐜𝐤 𝐦𝐚𝐫𝐤𝐞𝐭 𝐡𝐚𝐬 𝐦𝐚𝐝𝐞 𝐢𝐭𝐬 𝐛𝐞𝐭. 𝐇𝐚𝐯𝐞 𝐥𝐮𝐱𝐮𝐫𝐲 𝐛𝐫𝐚𝐧𝐝𝐬? #LuxuryIndustry #FashionBusiness #LVMH #LuxuryMarket #RetailTrends #BusinessStrategy #ConsumerBehavior #Fashion #Luxury 

Honored to have earned the Inside LVMH Certificate in Creation & Branding and Operations & Supply Chain! This program provided a deep dive into the luxury fashion industry's core pillars, from crafting compelling brand identities to optimizing supply chain processes with sustainability and innovation at the forefront. I'm grateful for this enriching experience, which has enhanced my understanding of the balance between creativity and operational excellence in driving the success of luxury brands. Excited to bring these insights to future opportunities in the industry! #LVMH #InsideLVMH #LuxuryFashion #CreationAndBranding #SupplyChainManagement #Sustainability #Innovation #ContinuousLearning"

#Global luxury watch market; #Reinvention plans; #Innovation; #Restructuring plans; #Sustainability strategy; #Brand extension; #Key drivers of luxury watch market; #Building brand equity; #Selective retailing; #Vertical integration; #Decentralised organisation structure; #Transformation strategy of LVMH

Question i recently got asked by a FMCG food products Business owner - "Can I successfully build multiple similar brands under one corporate umbrella? Won't it overlap? " The best example that came in my mind is to observe giant - LVMH. Renowned for luxury labels such as Givenchy, Fendi, Loewe, Céline, Bulgari, and Christian Dior, these brands are aspirational, status-symbolic, and consistently compete for a place in our minds. But did you know? They all share the same parent company—LVMH. LVMH is a titan in the luxury sector, managing a diverse portfolio that spans from high fashion to fine perfumes and exclusive travel experiences. This makes it an exemplary case study of multiple brands, under one umbrella. The crispness of their strategies, the uniqueness of their designs, and their steadfast vision are worth learning from. Interested in how they do it? I recommend diving into their website to see firsthand how LVMH continues to set standards in the luxury market. Their approach is a masterclass in brand management and innovation. 🌟 #LuxuryBranding #BusinessStrategy #LVMH #Ownership #BrandManagement

I'm delighted to announce my coverage launch of LVMH (MC.FP) as a part of the continued expansion of our Luxury & Fashion product suite under our Consumer Products umbrella. This LVMH initiation represents the culmination of almost two years of work, wedding data insights and analyses we've developed successively across my growing Consumer Products coverage. This broad-based global data mosaic ultimately enables us to track the performance of the consortium of maisons that comprise LVMH, like Louis Vuitton, Tiffany, and Sephora. For more details, see below:

Sell the innovation, not the product! The title is inspired by a memo from the Slack CEO to his team and it struck me while I was exploring about LVMH's marketing strategy as a marketing person. my fascination with LVMH began when I stepped into one of their stores and was amazed by the exceptional treatment and immersive experience. This experience sparked my interest in LVMH. LVMH began its journey with luxury leather goods and has since expanded its portfolio to include clothing, perfumes, jewelry, and skin care products. This strategy highlights LVMH's mastery in individualized product positioning within a multi-brand framework, allowing each brand to cultivate its own unique identity. The true innovation in LVMH's products isn't just in their exclusive designs or craftsmanship but in the extraordinary storytelling behind them. Rather than just selling products, LVMH thrives on selling the innovation and stories behind them. Take, for instance, their perfume brands that frequently introduce scents with groundbreaking ingredients. LVMH's innovative marketing extends to their campaigns as well. For the 2024 Paris Olympics, LVMH designed and crafted medal trunks, continuing a tradition of over 170 years. This partnership is being marketed under the theme 'Artisan of all victories,' showcasing their expertise in artisanal craftsmanship. Protecting the symbols of Paris 2024 – the torches and the medals, emblematic of athletes' dreams – demonstrates LVMH's unique approach to leveraging craftsmanship in storytelling. https://lnkd.in/d3tHuBWv #MarketingStrategy #Innovation #LVMH #Storytelling #LuxuryBrands #Paris2024

Enhancing LVMH's Market Position with Strategic Innovations As a business development enthusiast, I've explored ways LVMH can tackle its challenges and enhance its market presence. Here’s a brief analysis and some innovative ideas: SWOT Analysis of LVMH: Strengths: Strong Brand Portfolio:Prestigious brands like Louis Vuitton and Dior. Global Presence:Operating in over 60 countries. Financial Stability:Robust financial performance. Weaknesses: Market Dependence: Reliance on Asia, Europe, and the USA. Counterfeit Products:Challenges with imitation goods. High Costs:Premium pricing limits the customer base. Opportunities: Digital Transformation:Expanding e-commerce. Sustainability: Eco-friendly practices to attract consumers. Emerging Markets:New revenue streams from growing markets. Threats: Economic Fluctuations:Luxury goods are vulnerable in downturns. Intense Competition:Constant competition from other brands. Regulatory Challenges: Increasing regulations impact operations. Innovative Ideas for LVMH: 1. Combatting Counterfeit Products: Educational Campaigns:Teach customers to spot fakes. Advanced Technology:Use blockchain for authenticity certificates. Enhanced Packaging: Unique security features to prevent replication. 2. Addressing High Costs: Diverse Product Line: Offer both luxury and affordable options. Sustainable Materials:Reduce costs and appeal to eco-conscious consumers. Loyalty Programs: Discounts and exclusive offers for loyal customers. 3. Enhancing Customer Engagement: Interactive Packaging: Unique symbols inside packaging for exclusive offers. BrandaMaster Discount Cards: Tiered discounts based on purchase history. Luck Drop Campaigns: Periodic promotions for significant discounts or free shopping sprees. By focusing on these areas, LVMH can continue to lead in the luxury market while appealing to a broader audience and enhancing customer satisfaction. #LVMH #LuxuryBrand #BusinessDevelopment #CounterfeitProducts #Sustainability #Innovation #CustomerEngagement, Belisario A. Rojas , LVMH

Just finished watching LVMH Q1 2024 Revenue presentation. Answering the question about e-commerce Jean-Jacques Guiony, group’s chief financial officer, mentioned that although online sales of Fashion & Leather goods divisions showed less growth, that was due to that LVMH have a healthy physical store channel. He also told, that it mostly has a function of showing the availability in store, so they don’t put a lot of stock online focusing on in-store sales. May I disagree that the main reason is connected to physical stores? That applies not only to CELINE 👀 #ecommerce #LuxuryFashion #luxury #LVMH #celine