I recently analyzed Priya Jain’s long-form video on the Uniform Civil Code, which went viral on YouTube.
This is the last longform video of Priya that actually went viral on YouTube getting over 2 million video views.
Here’s why I believe it worked so well:
Topic and Timing:
Strategic Timing: Uploaded in July 2023, Priya tapped into a hot topic just as it was heating up.
Mass Appeal: The Uniform Civil Code has a huge Total Addressable Market (TAM) but is fiercely competitive.
Polarizing Discussions: The topic was generating polarized opinions across India, which naturally drove engagement.
Viral Potential: Even in a competitive landscape, the topic’s relevance made it ripe for virality.
Breaking the Mould:
Most creators focus on explaining what the Uniform Civil Code is, its history, and key features.
Priya, however, took a broader approach—"How the Uniform Civil Code Will Change Your Life."
This angle resonated more deeply with viewers, setting her video apart.
Packaging:
The thumbnail was simple yet effective—no overcomplication, just a clear delivery of the idea.
Sometimes an idea is so interesting that a thumbnail just needs to make sure it doesn't fumble things!
That said, the thumbnail text "HOW UCC WILL CHANGE INDIA" was a masterstroke.
It not only reaffirmed the title's promise but also piqued curiosity, even among those initially uninterested in the topic.
Video Execution:
Priya’s approach was direct and engaging:
Hook: She immediately addressed the problem, using relevant analogies to draw viewers in.
Clear Roadmap: By sharing what’s to come through a background text transition, she ensured viewers knew what to expect.
Emotional Connection: Priya highlighted the 'WHY' behind the discussion, which is crucial to earn viewer's attention.
Bite-Sized Clips: The inclusion of political leaders’ opinions across the spectrum added depth and kept viewers hooked.
The video is carefully crafted, it over-delivers on the big promise of ‘How Uniform Civil Code Will Change India’.
Main Takeaway:
This video is a perfect example of how good topic + good timing + good packaging + good execution can yield outlier results.
Too often, smaller creators merely imitate big channels.
But the real growth lies in covering something fresh before it becomes a trend.
Bottom Line:
Creating viral content often comes down to approaching a high-potential topic from a different angle.
It’s not always about being better—it’s about being different.
Priya’s video did just that, reaching a broader audience and standing out in a crowded space.
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