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🚀 When you realize social media marketing can cost up to $7,000/mo, and you're trying to stay sober while fighting the big brands with just $500/mo budget, don't despair! 🙃✨ Instead of saying, "We'll just stick to sharing memes," why not explore some low-cost, high-creativity growth tactics? 🌟 1. 🤝 Social Media Bartering: Find fellow businesses to partner with and share each other's posts. Collaboration is key! 🗝️ 2. 🎁 $10 Gift Card Challenge: Offer a $10 gift card for the best photo shared about your brand on your social media. Watch your fans get creative! 📸 3. 📱 DIY Videos: Use your smartphone to create authentic, engaging videos. Remember, authenticity is the new cool. 🆒 Let the big brands sweat over their seven grand social media campaigns. You've got a small budget and a treasure trove of creativity! 💡✨ Who needs stress when you can have fun, engagement, and a loyal following that didn’t cost an arm and a leg? 🌈💪 Need more budget-friendly marketing ideas? Check out the Digital Marketing Cost Calculator checklist [https://lnkd.in/dRqYT2DE] and discover how you can maximize your impact without breaking the bank! 🏦💸 #Marketing #Budget #Creative #DigitalMarketing

It’s wild to think about how MAD Social started just a few years ago—a scrappy little idea with big dreams and a lot of late nights. Now, we’re setting our sights on something huge for 2025: expanding into the U.S. market and growing our team. It’s both exhilarating and terrifying. Exhilarating because we know there’s an ocean of opportunity waiting across the border, new clients we can help, and new team members we’re eager to meet. Terrifying because, well… taking a small agency into a major market means stepping way outside our comfort zone. But that’s where the magic happens, right? So, if you know anyone looking for a marketing partner who’s as invested in growth as they are in building real, lasting relationships, we’d be beyond grateful for an introduction. Here’s what we’re offering as a thank-you for any referral: A free social strategy call with our Head of Social, Blaise—valued at $500—just for setting up the connection and helping us get on a call with a potential client. An additional $600 off our marketing services for a month if that client closes with us, as a big thank-you for your help! (orrrr a $300 gift card to a local business) We know your network is invaluable, and if you know someone who might benefit from what we do, we’d love to speak with them. Any intro helps, and we’re happy to connect to discuss any specific contacts who may be a fit. Thank you so much in advance for any support! 📅 Ready to make an intro or want to discuss it? Just reply to this email or click here to schedule a time to connect. Thank you again for being a part of our journey. Here’s to growing together!

If you’re a business owner on social media, here’s one mistake you need to fix immediately… Stop gatekeeping your employees from posting. Every single employee should be a brand ambassador, don’t limit posting to just your marketing team. Why? ⭕️ Your audience gets a 360 view of your business. Every person has a unique perspective and story to share. 😎 Your organization becomes less corporate and more personal. Put faces to your business, not slogans or stock photos. Your employees’ connections become fans, followers, and - if you play it well enough - clients! 💰 💪🏾 You’re showing that your company is a solid place to work because you’re putting your trust in your colleagues. 💎 Your employees are empowered as brand representatives. They will feel less like cogs and more like valued contributors. Yes, you should establish ground rules for posting (security, ethical, or legal issues), but don’t stifle the greatest asset to your business… Your people. Step back and let them be your voice! 📣 #DigitalMarketing #SocialMediaMarketing #Branding #PeopleFirst 👾 My name is Bevan Calo (rhymes with "Even Halo"), full-time "8 to 5" SEO Advisor and moonlighting freelance digital marketing consultant. My team and I help fledgling and medium-sized brands and personalities level up their digital and social media marketing. Find me on my social pages (The Creative Blade) on Facebook and LinkedIn as my next newsletter - coming THIS WEEK (APOLOGIES for the delay) - will announce the winner of a $25 Amazon Gift Card. One lucky follower will get it just in time for the holidays! 🎁 And if you need my genuine, wholesome, and consistent expertise, check out what we can do for you with my latest pricing guide - https://www.rfr.bz/lb90aa0

3 simple ways to get more email subscribers (without offering a discount) 1. Out Of Stock Approach 🛒 Whenever something goes out of stock, put an email opt-in form on that product page. Invite people to sign up & be the first notified when it’s back in stock. “Sign up & be the first to know when this item is back in stock!” 2. The Freebie 🎁 Offer free shipping or a free gift with purchase. Let them know what gift they’ll be getting or play off of curiosity and make it a mystery. Brownie points if the freebie is a product NOT available online. This adds an element of exclusivity! “Get a free eyeliner with your first purchase! No strings attached.” 3. Enter To Win 🎖 Offer to give away a $500 gift card to your store or something else that’s highly valuable. This can be a great lead magnet because the reward is high but you only have to give it to one winner. “Enter for a chance to win a $500 gift card! Winners picked monthly.” If you’re sick of turning to discounts to build your email list, then try one of these other creative lead magnets ☝ Need some help building your email list effectively? Shoot me a DM and we’ll come up with a game plan just for your brand! #EmailMarketing #Copywriting #EmailMarketer #EmailTips #Ecommerce

Tired of Watching Your Ads Tank? Let’s Spice It Up! 🔥 We’ve all been there: pouring our hearts (and budgets) into demand gen campaigns, only to see audiences scroll right by like it’s yesterday’s weather report. Blame advertising fatigue—where traditional tactics are about as exciting as elevator music. What’s the Fix? Reward Marketing. Think of it as rolling out the VIP carpet for your audience. Because when you give people something they actually want (beyond just your pitch), they’ll stop, smile, and engage. 4 Ways to Light Up Your Demand Gen with Digital Rewards: 1️⃣ Events & Webinars: Put the “treat” in “retreat.” Offer a $10 coffee gift card for attending your webinar. People get a caffeine boost, you get better attendance, and you can follow up with bonus content later. Win-win. 2️⃣ Surveys & Feedback: Turn “Ugh, another survey” into “Ooh, free stuff!” Gift cards for feedback mean richer responses and happier customers. Instead of ignoring your survey email, they’ll actually look forward to it. 3️⃣ Account-Based Marketing Campaigns: “Thanks for the intro—here’s a little something just for you!” A $20 digital reward after a warm intro or referral shows you’re more than just another salesperson knocking on the door. It’s a relationship builder and trust booster. 4️⃣ Lead Generation: “We appreciate you even before you’re a customer.” Offer something sweet for scheduling a demo—maybe a digital gift card. Prospects see you care about their time, and you start on the right foot from Day One. Why This Works: In a sea of “Buy Now!” and “Act Fast!” messages, a thoughtful reward is like a friendly wave from a familiar face. Instead of feeling sold to, your audience feels seen, valued, and excited to learn more. Explore - www.xoxoday.com Source - https://lnkd.in/gm5Tiv4p

This might be one of my favorite campaigns launched in our beta so far. Nine local businesses in one neighborhood teamed up to launch a group BYOB (Bring Your Own Budget) campaign on CreatorPad. Why exactly? Because their neighborhood is a little tucked away, not the busiest street, and often overlooked—but it’s full of amazing spots that deserve more love. Here’s how they’re doing it: ➡️ They pooled their budgets to hire one creator ➡️ The creator will shoot content to highlight the area and each business ➡️ On top of being paid for their work, the creator gets a $100 gift card to spend however they want across all nine businesses It’s such a creative way to put their neighborhood on the map. And what’s even cooler is how these businesses are coming together to support each other. It’s not just about marketing—it’s about fostering a sense of community and showing how collaboration can amplify their voices. And now, a few of these businesses are already thinking about running their own individual campaigns after seeing how easy it is to get started on our platform. There is no other platform that would make something like this possible for these small local businesses. And it’s inspiring to see them using CreatorPad in ways we hadn’t even imagined.

Your board/CFO wants quick returns—this usually results in teams investing in liabilities, not assets. Marketing assets are what get you through the difficult times. When your board pulls back your budget, your assets are what sustain you and help you grow. Your content, your following, your brand, and the relationships you build directly with customers are your assets. No one will remember the ad you showed them offering a $100 gift certificate 5 minutes after you show it to them. It’s a liability. People are more likely to remember the message, the announcement, and the momentum your ads convey. I’m not saying you shouldn’t leverage transactional liabilities like gift card ads, I’m just saying you should be building a well rounded campaign so those aren’t the only ads in your integrated campaign. They provide your marketing strategy a shot of dopamine, but they don’t have long term impact. As you plan 2025, think about how much you want to invest in assets and how much in liabilities. Think about the ways you can leverage liabilities like sponsorships, paid media, and other things to turn it into a long term asset. How are you leveraging every customer touch point to: 🚀 Build your brand 🚀 Develop relationships (build your database the right way) 🚀 Grow your following (which helps you get more followers)

HERE is a little secret that helps capture demand and steal customers from our competitors like clockwork Some may think it’s unethical or that it won’t work... BUT it works wonders for us! We created $49,200 in the pipeline on $2,445 ad spend in the past 4 weeks. Let me explain… Most products out there have an alternative One of the most effective campaigns we ever did was based on stealing customers from our competitors. THE RESULTS speak for themselves: - Cut cost per lead on LinkedIn by 50% - Created $49,200 in pipeline on just $2,445 spend here is a STEP-BY-STEP formula that we followed to create these results: 1. Run leadership ads to our custom audience that we scraped using Clay (campaign objective: engagement) 2. Follow up with a conversation ad to people who engaged (campaign objective: leads) 3. Make sure your message is coherent across all of the campaign objectives THE PLAYBOOK can be replicated across every other channel — the more you can stack benefits and deliver value, the more successful you’ll be. Here’s what I mean: DON’T say, “We’re better than X, please buy us” — because that’s not coming from a position of power. DO say, “Struggling with X vendor because of Y? See how we solve this problem and get a year for free or a $100 gift card.” — This creates a much higher ROI impression. It shows confidence, power, and a better future for that customer. UNFORTUNATELY, everything we covered will set you up for failure if you make this mistake… You can really only steal from the market leader. If you focus too much on smaller players, the campaign will flop, and you’ll waste so much money (ask me how I know…)

3 simple ways to get more email subscribers (without offering a discount): 1) The Freebie 🎁 Offer free shipping or a free gift with purchase. You can reveal the gift or keep it a mystery. Bonus points if it’s an exclusive product not available online! “Get a free eyeliner with your first purchase! No strings attached.” 2) Back In Stock 🛒 When an item sells out, add an opt-in form to the product page. Let people sign up to be the first to know when it’s back. “Sign up & be the first to know when this item is back in stock!” 3) Enter To Win 🎖 Give away a valuable prize, like a gift card. High reward, low cost. “Enter to win a $500 gift card! Winners picked monthly.” Tired of relying on discounts to build your email list? Give one of these creative lead magnets a try. . . . . . . . . . Hi, I'm Bridget 👋 I help 7 and 8-figure brands and coaches sell with ease through human-first email marketing. Need help writing emails that convert? Shoot me a DM today & we'll come up with a game plan. #EmailMarketing #Copywriting #EmailMarketer #EmailTips #Ecommerce

42% drop in ACOS in just one week of onboarding! 📉 From 111.32% ACOS to 69.32% ACOS. Last week, I posted about a brand that we onboarded and did an audit for. (Check the first comment.) Right after the audit, we started optimizing the account. Sometimes, it's just the right course of action that brings you back on track! We achieved some fantastic results through strategic optimization of ad budgets and precise targeting! This is exactly what we did: 👇 Optimized Ad Budgets: ↳ Focused on converting placements to maximize sales. Negative Targeting: ↳ Remove consistent non-performing search terms. High ACOS Review: ↳ Adjust bids and negate irrelevant high ACOS targets. Day Parting Rules: (using Scale Insights) ↳ Profitable campaigns run all day; non-profitable ones operate during specific times for cost efficiency and ROI. Ranking Campaigns: ↳ Run in 3 phases (10 keywords each) with exact and phrase match, using TOS. These 30 keywords are selected from converting auto terms, SQP terms, and current page 1 keywords. This is to control our TACOS. Eliminated Wasted Spend: ↳ Removed underperforming keywords and placements. These changes have lowered our ACOS and significantly improved our BSR! 💹 42% ACOS drop in just a week, more to come! 👊 Cheers! Amir ----------------- We'll grow your sales by 35% with our ZEAL mechanism within 12 weeks. OR you don't pay + a $300 gift card for wasting your time. Reach me out if you're making over $5k/mo. 🔗 Connect for a FREE 25+ page in-depth audit report.