Adobe Experience Cloud’s Post

According to a study by Adobe, 61% of CX professionals predict a 5x increase in content demand by 2024. Listen in as Adobe executives Heather Freeland and Ken Reisman discuss what a content supply chain is, what a working one looks like, and how it can improve efficiency with content performance: https://adobe.ly/4cLOHnM #ContentSupplyChain #Efficiency #Workflow

According to the latest Forrester report regarding the total economic impact of Adobe´s Content Supply Chain. Adobe end-to-end solution helps customers to address all 5 building blocks of the content life cycle: Workflows and Planning, Creation and Production, Asset Management, Delivery and Activation, and Reporting and Insights. Allowing organisations to increase productivity, efficiency gains and cost savings. In this report, the decision-maker interviews and financial analysis found that a composite organisation experiences benefits of $65.1 million over three years versus costs of $15.9 million, adding up to a net present value (NPV) of $49.2 million and an ROI of 310%.

As Digital content grows exponentially fuelled by genAI , efficient Content supply chain solution adoption will determine the winners and losers of genAI era.

With increasing demand for personalised experiences, decreasing budgets, and scattered workflows, content creation, production, and delivery are rife with challenges. In this insightful article, Adobe expert Stephen Wise breaks down these challenges, deconstructs what a great #ContentSupplyChain looks like, and shares how #AdobeProfessionalServices can help optimise the process for you. Read more: https://adobe.ly/3RkR21t

Check out my Adobe blog on how to drive a great #ContentSupplyChain

A content supply chain refers to the streamlined process of planning, producing, managing, and delivering content in a strategic and efficient manner. It aims to simplify complex and disjointed content workflows, optimize spending, and demonstrate the impact of content. #AdobeExperienceManager #AdobeWorkfront

Check out the latest report by Forrester Consulting to learn how Adobe's content supply chain solutions are driving positive business outcomes. The report highlights a composite organization that achieved a remarkable 310% ROI and significant payback period in under six months. Customers also reported over 30% increased efficiencies in asset reusage, more than 40% reduction in hours spent creating and reviewing core assets, and a whopping 70% reduction in time spent managing content and experiences. Don't miss out on this opportunity to optimize your content supply chain and drive real business results! #Adobe #ContentSupplyChain #ForresterTEI

📣 Hey Network - Save the Date!! Learn more about Adobe Express for Business - Design Made Easy on Tuesday, June 11. Hear directly from industry leaders like IBM and Unilever how this tool can help you create standout content, effortlessly. Link here ⬇ https://lnkd.in/egmC9TXP

Unlock the Power of Your Content Supply Chain! Did you know that 61% of CX professionals predict a 5x increase in content demand for 2024? 🚀 Join Adobe executives as they dive into the world of content supply chains, sharing practical strategies to supercharge your content beyond human scale. 💻Learn how to improve efficiency and unlock the full potential of your content. 📈Watch now and take the first step towards a more efficient content supply chain: https://lnkd.in/g7uNd584 #ContentSupplyChain #AdobeOn #Efficiency #ContentMarketing #DigitalTransformation

A content supply chain refers to the streamlined process of planning, producing, managing, and delivering content in a strategic and efficient manner. It aims to simplify complex and disjointed content workflows, optimize spending, and demonstrate the impact of content. #AdobeExperienceManager #AdobeWorkfront #CreativeCloud #AdobeFrame.io #AdobeGenStudio