✅ PR TIP: Geo-targeting stories is a powerful #strategy to increase #media coverage to build #brandawareness. Journalists want story pitches that are relevant to their local area and audience so it is up to us in #PR to find that parochial angle. It's exactly what we did for Allara Global to have their online education programs promoted in this recent WIN News story about local hospitality. A win for local media and a big win for brand building. #smallbusiness #mediaresults #hospitality #publicrelations #marketing Andrew Lewis #onlinetraining #executivecoaching
So thrilled to see our amazing customer, American Hotel Echuca featured on WIN News in the lead-up to Easter discussing the importance of the long weekend on Regional towns, who rely on the significant increase in tourists as the peak season comes to a close. The American Hotel provides exceptional customer service, by making their team's professional development a priority with high-quality training through the Allara Global platform. Congratulations to the entire team on a fun-filled and packed Easter weekend! #AmericanHotelEchuca #InvestInYourTeam #RegionalAustralia #eLearning #OnlineTraining #Hospitality #HospitalityTraining #AllaraGlobal
Founder & MD @ Adoni Media Public Relations | Media Training | Crisis Communications
3moThe other big win was being able to turn this into a joint media opportunity for our #pr client and their hospitality partner as well.