AdOutreach’s Post

I realized it's been a while since I did a comprehensive deep-dive post on this & I also wanted to update you with what’s working best now that it’s mid-2024 (I know - I can’t believe it either!). 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟰 𝗼𝗳 𝘁𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗟𝗲𝘃𝗲𝗿𝘀 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰: 𝟭. 𝗧𝗵𝗲 𝟯 𝗖𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱: - Hook - Educate - Call to Action 𝟮. 𝗛𝗼𝘄 𝗬𝗼𝘂 𝗙𝗶𝗹𝗺 𝗬𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗩𝗮𝗹𝘂𝗲-𝗔𝗱: - Using The "Video-Blocks" Strategy to Record 24 Ad Variations in the Time it Takes to Film 2 ½ Videos (𝘐’𝘭𝘭 𝘣𝘳𝘦𝘢𝘬 𝘵𝘩𝘪𝘴 𝘥𝘰𝘸𝘯 𝘭𝘢𝘵𝘦𝘳) 𝟯. 𝗧𝗵𝗲 𝗔𝗹𝗽𝗵𝗮-𝗔𝗜 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Combining Google's AI with custom audience segments (to reach your ideal clients) - "3D Targeting" - reaching the right person, with the right message at the right time 𝟰. 𝗛𝗼𝘄 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 & 𝗦𝗰𝗮𝗹𝗲 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗥𝗢𝗔𝗦 - The "Tree Scaling" Method – How to Scale & Prune Campaigns like a Tree For now I want to walk you through a few of the big Components: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 1. Start with broad audience signals (demographics, interests, etc.) 2. Layer on custom intent audiences based on search behavior (what people search for on Google & YouTube) 3. Use AI to identify patterns and expand to similar high-converting audiences 4. Continuously feed conversion data back to the AI to improve targeting (especially optimizing for qualified leads) This approach allows us to cast a wider initial net, but then rapidly hone in on the audiences most likely to convert. It's how we're consistently achieving 3-5X ROAS for our clients at scale, even as ad costs rise. 𝗧𝗵𝗲 𝗩𝗶𝗱𝗲𝗼-𝗕𝗹𝗼𝗰𝗸𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝟮𝟰 𝗔𝗱 𝗩𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗥𝗲𝗰𝗼𝗿𝗱 𝗧𝗶𝗺𝗲! One of our strategies for rapidly creating high-performing ads is what we call the "Video-Blocks" Strategy. This approach allows you to create 24 different ad variations in the time it usually takes to film just 2-3 videos. Here's how it works: 1. Write 5-10 different hooks 2. Create 1-2 different educate sections 3. Craft a solid call-to-action (or two) Then, film each section individually (one at a time) Then you have your editor put them all together for you in post-production! 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗥𝗢𝗔𝗦 𝘄𝗶𝘁𝗵 𝗧𝗵𝗲 𝗧𝗿𝗲𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗠𝗲𝘁𝗵𝗼𝗱 1. Start with a "trunk" - your core campaign that's performing well 2. Slowly increase budget on winning campaigns (growing the trunk) 3. Simultaneously, branch out with new, similar campaigns (like tree branches) 4. Continually prune underperforming branches and reinvest in winners This approach allows you to scale vertically (increasing budget on winners) and horizontally (expanding to new audiences and ad variations) at the same time! I made a full Video Tutorial on how this works - Link in the Comments!