AdOutreach’s Post

Welcome to What's Hot What's Not. LinkedIn has partnered with IHeartRadio - hosted by LinkedIn Career Development Editor Gianna Prudente and LinkedIn Community Manager Jamé Jackson Gadsden (whose name I may have mispronounced so I apologize now). Check it out. Tiktok and TIFF - great collaboration. Google and Apple and the EU - not so good. Collaboration between brands was what was considered, and still is, 'hot' for 2024. When a plan comes together and great minds think alike it benefits us all. Let's talk to see where collaboration with my services may help you build your brand. #marketing #linkedin #google #brandbuilding #socialmedia

Tip Tuesday for Future Marketers from Bill Southard, CEO of Southard Communications: Stay Ahead With Media Trends! The media landscape is constantly evolving, and it's more important than ever to keep your PR strategies fresh and effective. Our CEO, Bill Southard, emphasizes the critical need to stay informed about the latest platforms, technology, and content trends. Whether it's leveraging the rapid rise of TikTok or tapping into the latest advancements in virtual events, being proactive can position your brand as a forward-thinking leader in the industry. At Southard Communications, we believe in embracing the future of media to stay ahead of the curve. Let's lead the way together! #PublicRelations #SouthardCommunications

Growing a company is hard. Going upmarket is hard. What got you here won’t get you there. It’s more than just building a better product or solution that gives your market even better outcomes (which is already incredibly hard to do). You need different parts of the market to pay attention to you now. You need access to new talent that gets it and can execute. You need your existing clients to look at you differently. You need new partnerships. It’s a grueling process. But there is one lever that makes all this easier to do. A large audience. A large audience turns your content from an expense on the P&L into an asset on the balance sheet. A large audience gives you immediate access to new partners and new audiences. A large audience gives you free distribution of your message. A large audience makes the best people want to work for you. A large engaged audience doesn’t just lower your CAC...it increases your VALUATION. -- P.S. Want a free invite to our Live Content Crew tmrw? Lexi Croisdale will break down how you can build an employee advocacy program to scale up your content distribution. Comment “IN” for your invite! -- 👋 Follow James Carbary for more content like this ♻️ Repost to spread the word 

👩🏾💻🫧| bombard your Social Media Team with information and let them decide which one goes out first and which ones stay in the brain dump folder! we will preach till the sun turns pink about this - Your Social Media Team/ Comms Coordinator isn't a full stop you add at the end of your strategy sessions - including them from the planning phases gives them context and insight. thumb sucking content is a bad idea 👎🏽 and honestly, a simple cc in an email will suffice for face value information. too often, we don't have the budget for big media but that doesn't mean we treat accessible media ( read social media) with little respect.

They say what happens in Vegas stays in Vegas. But what happens online certainly doesn’t stay online—especially when people are googling you. What others find in the search results for your name—good or bad, accurate or inaccurate, current or outdated—reflects directly on you and can significantly affect your life, creating a positive or negative experience with your relationships, job opportunities, and more. See the article in the comments for 5 real-world examples of people's lives being affected by what Google says about them. #google #reputationmanagement #reputation #personalbranding #pr

things a social media manager *never* wants to hear: part FOUR 🥹 but here's a big disclaimer, as always. this is just a FUN post, and most people don't usually say these things with negative intent. it usually comes from a lack of understanding, which is why they've hired YOU. and more often than not, we're more than *just* social media managers. we're educators, we're listeners, we're strategists - we're EMPOWERING. so while it's annoying to hear things sometimes, it gives us a great opportunity to educate, really show off our expertise and help other people become more confident in the power of social media. what's ONE thing that that instantly makes you cry as a social media manager or marketer? i'd love to read them (and sob) in the comments 💬

As some of you fellow SMM may know, you must wear many hats when you manage social media. I think this post from @girlpowermarketing captures some of the common questions/ concerns you may get from a client, and how to shift your perspective!

things a social media manager *never* wants to hear: part THREE 🥹 but here's a big disclaimer, as always. this is just a FUN post, and most people don't usually say these things with negative intent. it usually comes from a lack of understanding, which is why they've hired YOU. and more often than not, we're more than *just* social media managers. we're educators, we're listeners, we're strategists - we're EMPOWERING. so while it's annoying to hear things sometimes, it gives us a great opportunity to educate, really show off our expertise and help other people become more confident in the power of social media. what's ONE thing that that instantly makes you cry as a social media manager or marketer? i'd love to read them (and sob) in the comments 💬

#NationalPRDay In the tech-first digital savvy PR world, I'd love for the community to stop talking about: * Mainline coverage * Number of clips * "Let's do a PR around this" * and "I've called you to let you know that I've messaged you about the email I hope you have received" And start talking about: * Attribution Complexity * Full funnel activities * Cross-team campaign orchestration * Intelligent analysis And lastly, a meme for the occasion.

Looking to attract customers from your competitors? Target audiences who’ve had negative experiences with rival brands and are searching for better options. At PissedConsumer, we can help you reach these prospects and capture market share. Ready to get started? Let’s connect! #CompetitiveConquesting #CustomerAcquisition #MarketingStrategy #AdTargeting #ReputationManagement