Anthony Perl’s Post

𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝘃𝗼𝗰𝗮𝗹, 𝗯𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝘃𝗼𝗰𝗮𝗹 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿 I conducted a poll on LinkedIn with a specific purpose in mind, which was not just about the percentage results…indulge me. The business community has many thought leaders, but most quietly go about their business. Can you be a true thought leader if people hardly hear from you?  The answer is surely no; to be a thought leader you need people to hear you and ideally consistently. It’s no good waiting for someone else to have the thought and then claiming I was on about that months ago.  If you want people to follow you, you must be vocal and back it up with your expertise and insights, sharing stories with examples. I wanted to understand how people viewed themselves and whether they not only believed they were thought leaders but also whether evidence I could find freely online supported it. What’s more, would it support the idea that you need to be vocal?  In the poll I ran, I asked, ' Do you see yourself as a thought leader?’ I was intrigued…    ● 65% of people who responded (and thank you to those who did) said that they were recognised as thought leaders. A little bit of research on LinkedIn backed up their response.  It was clear that all regularly voiced what you could easily classify as thought leadership ideas in their area of expertise; indeed, they have a following. Not all had their own podcast, but the majority either had their own or appeared as guests regularly. A few make use of other ways to stand out in their community through speaking appearances. Then I looked at the remaining. ● 11% felt they were either in the shadow of peers or big-name entrepreneurs were the only ones warranting the thought leadership tag. ● The remaining 24% said they are thought leaders, but they are not recognised as such. What they had in common was they hid. They either spent more time sharing or admiring others without always expressing their opinions or were simply inconsistent in posting. None of the 35% had their own podcast. They may well be thought leaders but they were not vocalising.  If we can learn one thing from politicians, having a voice and a platform to make people hear it regularly in of itself does not make you a thought leader. Ask yourself, if you want to be recognised as a thought leader, what are you doing to make yourself heard? PS I am proud to lead a business that is invested in exposing other people’s brilliance. That’s why we offer a Podcasts Done For You service: to help thought leaders be heard. #leadership #businessleaders #podcasting #voice #thoughtleader

🌟 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗟𝗲𝗮𝗱? 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗕𝗮𝗿𝗿𝗶𝗲𝗿𝘀 𝗙𝗶𝗿𝘀𝘁! 🌟 Being a thought leader in your space does not automatically mean you are an expert in other areas of the business.  Your genius can go unnoticed because you have not mastered other areas…but you don’t need to. Great leaders are not afraid to call upon the resources that will educate them and guide them. One of the key areas that many thought leaders I speak with struggle on the financial side is understanding how to make their genius profitable. Are you struggling with: ❶ Consistent and sustainable financial growth? ❷ Gaps in financial literacy affecting decision-making? ❸ Hesitating around proactive investment strategies? These obstacles can derail your ability to become a recognised leader because you want your ideas to be profitable. More than that, on a personal level, if you are profitable, you want to build your personal wealth.  In my latest 𝗕𝗶𝘇 𝗕𝗶𝘁𝗲𝘀 podcast episode, Andrew Woodward delves into: ❶ The impact of strategic mentorship on financial growth 🌟 ❷ Building financial literacy for better decision-making 🧠 ❸ Implementing proactive investment strategies to secure stability 🚀 Andrew has made a remarkable transition from CEO to financial educator and offers some essential insights for your leadership journey. Strengthen your leadership with financial expertise! 🎧 #leadership #financialliteracy #strategicmentorship  #BizBites #podcasting

𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗳 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀 𝗽𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 💡 How many times have you read a website that begins with “We are the leading…” Really?  In whose judgment? It’s a throwaway line that people use because they feel it is the right thing to say, but often with little to back it up. A quick check can see whether the term is being used as it should. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗵𝗼𝘄 𝗜 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸… Many of you will know I have a podcast called 𝗕𝗶𝘇 𝗕𝗶𝘁𝗲𝘀 that is focused on exposing some great minds in the professional services B2B space, giving you the insights to get you ahead. These people are leaders. Why? 🤔 I have discovered they have three things in common: 1. Surrounding yourself with the right people 2. The systems in place that make sure they deliver consistently 3. A platform to tell the stories about their brilliance You have to make sure you have the right team in place, not just internally but also with everything from your consultants to coaches and suppliers. Often underestimated is the extent to which a system should be developed, because the checks and balances are critical. John Tonkin from Brain in a Box offers this insight into how that should play out in this short video. Would your systems live up to the standards John talks about? I am pleased to say that as a starting point (and there is more to come), we are helping give John a voice to tell his stories. PS Let me know in the comments out of three where you stand on the leadership must-haves. #leadership #system #business #podcasting

𝗪𝗵𝘆 𝗺𝗼𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝗴𝗿𝗲𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 I am fortunate that for my business, I get to meet amazing people every day. While many people are attracted to big-name businesspeople, there is so much gold in what many small and medium-sized business leaders have to say.  𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘄𝗼𝗿𝘁𝗵 𝗯𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝘁𝗼 𝗯𝗲 𝘄𝗼𝗿𝘁𝗵 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗳𝗿𝗼𝗺. Sometimes, the most outstanding leaders have a specific area of expertise that may not be, what on its own, is going to drive revenue immediately, but they are no less worth hearing from, are they? You might be one of those people; 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗻𝗼𝗱𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, make yourself known to me. Often, what prevents little pockets of genius from being heard is that the idea of making a noise feels like too much hard work. Just because you can perform a piece of business magic does not mean you know how to communicate it to people effectively.  At the same time you want: 🔴 Credibility with your audiences 🔴 Standout from your peers 🔴 Recognition as a goto person Many people who are brilliant at what they do could also be: ◻️ Introverts ◻️ Hate the idea of public speaking ◻️ Overwhelmed by the process of what is involved in communicating on any platform That’s why it is essential to surround yourself with people who help make sure you not only overcome and achieve the above but make your business grow. It’s what the big names do, and it is what you can do. 📣 PS Check out the short video from my latest podcast; if you are a leader who is not being heard, then it’s worth tuning in.  #leadership #thoughtleaders #podcasting 

One meeting can change your life, which is why I have just referred these two incredible people to each other: Kim Willis and Karan Chugh ✅ .   Karan Chugh is a visionary leader whose unparalleled 20+ years of technology consulting expertise spans multiple business and tech verticals, showcasing an extraordinary ability to cultivate relationships and drive exponential growth, as evidenced by his transformative impact on enterprises worldwide, including consulting for giants like Oracle and facilitating remarkable expansions across continents; his relentless dedication and strategic acumen are truly a testament to his exceptional prowess in the industry.   Meet Kim Willis, a veritable maestro of content creation and lead generation, whose unparalleled ability to amplify voices and build engaging audiences transforms experts into industry leaders; with a flair for captivating storytelling across multiple platforms, he empowers clients to attract high-value prospects and achieve their dreams — proving that his strategic insight and mastery of the digital landscape are nothing short of revolutionary. I hope you two make business magic together! Thanks My Most Trusted Network for making business referrals so easy. #mymosttrusted #referrals #introductions  #networking #businessnetworking #referralstrategy #referralnetworks #salesstrategy

𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗰𝗰𝗼𝗺𝗺𝗼𝗱𝗮𝘁𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 ✅ We often focus on the outcomes of innovation, in whatever form it takes in a business. The obvious is the release of technology…wow this is easier now, more visible, more effective etc. Applause breaks out for the people responsible for the technology itself. The same idea applies if the innovation is a change in the way a service is delivered for example. Applause for the great new edge we have in our offer. But sitting above that are the thought leaders who have made the innovation possible, because they are not just open to change, they actively prepare to accommodate it. Businesses excel when they have the systems in place to cope with change. In my pursuit of giving B2B professional services based businesses an edge, so they are regarded as leaders in their space, I spoke to John Tonkin on my 𝗕𝗶𝘇 𝗕𝗶𝘁𝗲𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁. 🎙 Check out this short from the podcast, 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗮 𝗹𝗼𝘁 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗵𝗲𝗿𝗲 𝘁𝗵𝗮𝘁 𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗲𝘅𝗽𝗼𝘀𝗲 𝘆𝗼𝘂 𝘁𝗼. Given how much change we have seen in the past five years alone, from working from home to AI, to be a great thought leader you need to expect change. How have you coped in the last few years and how ready are you for what lies ahead? There is so much more in the full podcast about what it takes to have the system in place for your business give you more. #b2b #leadership #business #podcasting

𝗧𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗳𝗶𝘁 𝗶𝗻 Thought leadership has become a term that has been widely used in recent times, but who is it that should carry this moniker?  The term has been defined as an individual or firm recognised as an authority in a specific field, often turned to for guidance. Aneesh Raman, a former CNN war correspondent, emphasises the essence of authenticity in thought leadership: “True thought leaders must be authentic, relevant, insightful and new, and they must focus on only a small set of issues.” Forbes contributors define a thought leader as “one of the foremost authorities in selected areas of specialisation, resulting in its being the go-to individual or organisation for said expertise.” Are you the owner or CEO of a small/medium business, particularly if you are in a professional service offering solutions B2B, I am interested in your opinion. The value of thought leaders is in being a person/business that others regard as such.  When you become a go-to point, you draw people in to want to hear from you, aspire to be around you, and be ready to buy from you.     Steve Jobs was an innovator who commanded attention as a thought leader.   Apple is the ultimate brand example of thought leadership, drawing people into their world. He once said: “A lot of times, people don't know what they want until you show it to them.” As a result of this thinking, most of the people who walk into an Apple Store are ready to buy. How do you fit in (assuming you did not pick option C)? You don’t have to be as big as Apple or even technology-based to be a thought leader. However, you do need to have your own: - insightful opinions - relatable, authentic stories - way of delivering your messages What thought leaders also have in common is that their messages are publicly accessible, with a growing audience paying attention. Don’t think you are there?  Would you like to know the steps to get you there…I will happily send you a guide if you reach out in the comments or chat with ‘guide please’. PS.  Let me know in the comments where you go to seek out what thought leaders you admire have to say. #leadership #businessleaders #podcasting #linkedinpoll

𝗧𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝘁𝗲𝗽 𝗺𝗼𝘀𝘁 𝗺𝗶𝘀𝘀, 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘀𝗮𝗹𝗲𝘀 The term leader gets thrown around quite a lot.  Kids are told they are going to be a great leader. As a business owner or CEO, you want to be regarded as a good leader. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻? Most people think about it from largely an internal perspective, but you are missing a rather large audience if you think about it only that way. The key reason why you hear about great leaders is in the statement.  You HEAR them. To be a leader you need to have a strong voice, a public voice, and one that is heard consistently. When you think about great leaders, they attract people to them, be they staff, supporters or clients. 𝗛𝗼𝘄 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝘆𝗼𝘂?  Does this sound familiar to you: 💡 If only more people knew, I would sell more. 💡 Why don’t more people know how great my business is? The short video (taken from the latest episode of Podcast Done For You The Show) gives you some insights and ideas about what to implement.  No matter the size of your business, you need to have a voice that is heard because you have something unique to say. To be a leader, you must be able to generate leads organically because people get to know you before they get to know you…they are fighting to do business with you.  While AI can guide you, it can’t replace your unique insights, stories, and delivery style. You know the key to driving more sales, and it’s all about making your voice heard. Do you tick this key leadership box?  If the answer is no, reach out and let’s have a conversation about how that can be changed.  #leadership #salesstrategy #businessleaders

𝗪𝗵𝗮𝘁 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗯𝗲 𝗮 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿 🏆 We all know the catch-phrases about making those 1% shifts that have a cumulative impact on your business. They are difficult to find when you are stuck in your daily routine and interrupted by team and client questions/problems/demands. Based on many conversations (particularly on my podcasts) I have had with other business leaders, I believe it comes down to five critical personal traits for being a high performer. 1. 𝗦𝘂𝗿𝗿𝗼𝘂𝗻𝗱 yourself with experts, both in their business and personally, including someone who can serve as a coach/mentor/trusted advisor. It takes self-awareness to know what you need around you. 2. 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲. That means being able to ride the waves and sift through the noise. 3. A 𝘄𝗶𝗹𝗹𝗶𝗻𝗴𝗻𝗲𝘀𝘀 to learn and build your expertise. That means listening and taking action. 4. Communication is the key, and it must be 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰. For everything in 1-3 to work, you need to be able to communicate with people at all levels of your business. As this is my area of expertise I know; “You need a public voice, consistently educating your audience, demanding credibility and being the go-to person.” 5. 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗵𝗮𝗯𝗶𝘁𝘀. None of the above is any good without personal responsibility for one’s health and well-being. To learn more about what you need to do, say “HEALTH” in the comments, and I will share a link with you with some valuable insights. With that in mind, I sought some answers because I know I am not a role model for ‘healthy habits’ regarding exercise. I am crafting this post after being stuck in the office for several hours when I know I should have taken time to go for a short walk earlier. After hearing him speak at an event I attended, I invited Steven Nhan to be a guest on my Biz Bites podcast. He shared how he achieved great success with many business leaders and his own story about what has driven him to help others succeed. 👉 PS Here is my big tip. As soon as you finish reading this post, take one hour out of your diary this week (today if you can), put your headphones on, and listen to this podcast. The show notes also link to a bonus bit of content about the Five Elements for Success, part of Steven’s process for healthy habits. Let me know if you would like the link to the full episode #leadership #businessleaders #health

𝗛𝗼𝘄 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆 I am going to state something obvious that most business owners/leaders don’t think about. Your target audience 𝗶𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂. That is overwhelmingly true for most businesses - is that the case for you? Once we establish this fact, then you need to clear out of the way of making assumptions based on what you like. 𝘠𝘰𝘶𝘳 𝘰𝘱𝘪𝘯𝘪𝘰𝘯 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘮𝘢𝘵𝘵𝘦𝘳, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘥𝘰. Ask yourself: 👉 who is your audience? 👉 how much do you know about them? 👉 how much do you know about the pain they feel over a problem(s) your business can resolve? Whether you call it a persona or an avatar, you need to build one for each of your audiences because, no doubt, you have more than one. Once you have that, you can think about them in every conversation about your product or service. Talk to them directly. When it comes to podcasting, that is the number one issue where people go astray. They have no idea who they are really talking to, so they don’t really talk to anyone. If it is just you talking, unless you are pretending you are talking to an audience member you know needs your support, what is the point? If you talk to a guest and ask the questions you want to be answered instead of knowing what your audience wants to hear about, then 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘫𝘶𝘴𝘵 𝘢 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘦𝘳 (giving a free plug) of the guest 𝘰𝘳, 𝘸𝘰𝘳𝘴𝘦, 𝘢 𝘧𝘢𝘯 (so you have no credibility gain). Check out the short video for extra insights. If you want a podcast done for you, we make understanding your audience a priority part of the strategy; it will also be hugely beneficial to your business overall. #audience #insight #value #business