adQuadrant’s Post

Consumer tolerance of #digitaladvertising is on the rise, with younger demographics showing noticeably higher acceptance of brand messages and ads appearing in new channels, according to a report from Forrester. Over one-third (34%) of surveyed #GenZ and #millennials tolerate seeing #ads while streaming video via smartphones compared to 19% of older consumers who said the same. Gen Z and millennials are also more tolerant of ads in mobile apps and games.  Sponsored content from #influencers and #contentcreators holds the attention of nearly half of younger consumers compared to 18% of older generations. Forrester cautioned that ad receptivity does not correlate with trust, which remains low across age groups.  https://lnkd.in/ezdMwjYE

TikTok a rapidly maturing platform with over 1 billion monthly active users, and Gen Z and Millennials are flocking to it in droves. This presents a massive opportunity for brands to connect with these key demographics in an authentic and engaging way.   Here's why you should consider making TikTok part of your marketing mix:   · Explosive growth: TikTok is the #1 downloaded app in over 40 countries. (Hootsuite)   · Highly engaged audience: TikTok users spend an average of 64 minutes per day on the app. (Statista)   Ready to tap into the power of TikTok for your business? 📲   Our latest blog dives deep into the benefits of TikTok for your business and how you can get started. ➡️ https://lnkd.in/eKrhAwSU   #TikTokMarketing #GenZMarketing #MillennialMarketing #SocialMediaMarketing #Ecommerce

TikTok is making waves in the e-commerce world. Did you know it reached 1 billion users just four years after its launch, a feat that took Facebook and Instagram twice as long? This rapid growth highlights the platform's dominance, especially among younger demographics who now increasingly view it as a product search engine. The recent introduction of TikTok Shop allows users to purchase items without leaving the app, showcasing a significant shift in online shopping behavior. With TikTok advertising launched shortly after and seamless integration with Shopify, businesses can effectively tap into this audience. It's a unique opportunity where creative, engaging content can drive sales, even without a hefty advertising budget. What are your thoughts on using TikTok for selling products? Is it a trend that will last, or just another flash in the pan? https://lnkd.in/gtUbHgNX

Did you know 65.1% of marketers plan to increase their #YouTube marketing budgets in 2024? YouTube remains a powerful platform for reaching a large audience, despite challenges from rivals like TikTok. The article explores YouTube's strengths, including its ability to reach older demographics and its role in the customer journey. It also provides insights on how to navigate the current landscape and maximize your YouTube marketing efforts. Source: https://lnkd.in/gCXxEENY #youtubemarketing #socialmediamarketing

📊 New Pew Research Center study sheds light on TikTok user behavior: A recent study by the Pew Research Center reveals intriguing insights about TikTok's user base, highlighting the significant concentration of content creation among a small subset of users. Key Findings: ▶ A mere top quarter of US adult TikTok users, who provided valid handles, contribute 98% of all publicly accessible content. ▶ Contrastingly, nearly 50% have never posted a video, and the typical user lacks a bio on their profile. This pattern echoes a similar Pew study on Twitter from 5 years ago, showing concentrated activity among a small group of users. Demographics & Engagement: ▶ While TikTok is generally more popular among younger adults, it's the 35-49 age group that shows the highest activity in terms of video posting. ▶ About half of the users have posted at least one video, but a smaller portion (40%) have publicly available content. User Profiles Analysis: ▶ The average user follows 154 accounts but has only 36 followers. ▶ 49% have never received a like. ▶ Active users (posters) show greater engagement, following more accounts and having more followers. Notably, even among posters, the median number of uploaded videos is just 6, pointing to varied engagement levels. Algorithm Appeal: TikTok's algorithm resonates well with its audience, with 85% of adults finding the "For You" page interesting, and a higher appeal among younger users. 🔍 For a deeper dive, check out the full Pew Research report: https://lnkd.in/dXdT769m #TikTok #SocialMediaTrends #UserEngagement #PewResearch #DigitalMarketing

🚀 TikTok Ad Spend Growth Cools: What’s Next Amid Potential U.S. Ban? 📉 (Summary of an AdWeek article- link to article in comments) TikTok's ad spend continues to grow, but the pace has slowed since a potential U.S. ban was announced in March. 📉 Key Highlights: March 2024: Ad spend up 19% YoY 📈 April & May 2024: Growth cooled to 11% and 6% YoY, respectively 📉 Jan-May 2024: Over $1.5B in ad spend, up 11% YoY 💸 Advertiser Trends: Top advertisers like Target, DoorDash, Bayer, and P&G reduced their spend in April 📉 TikTok's CPMs for upper-funnel metrics increased by 15% YTD 📊 User Demographics: Decline in users aged 18-24: 35% in 2022 to 25% in 2024 📉 Increase in users aged 35-44: 16% in 2022 to 19% in 2024 📈 Average daily use dropped slightly from 52 to 51 minutes ⏰ What’s Next? Brands are shifting from brand awareness to ROI-driven goals on TikTok. The platform still holds immense value, but younger users' engagement is flagging. Conclusion: "Until all users are gone or they’re forced to go because of the ban, there’s too much attention to ignore TikTok." - Creative Agency Executive 🎯 Why do you think younger people are not watching TikTok as much? I think it's because of SnapChat. That platform is really starting to stand out. Also, I think there is just too much TikTok Shop content. Every other video is trying to sell you something. #SocialMedia #DigitalMarketing #TikTok #AdSpend #MarketingTrends

🚀 TikTok Ads have rapidly outperformed Facebook, X (Twitter), and Instagram, boasting higher engagement rates, lower costs, and innovative ad formats. 💥 With 21% of Americans engaging weekly and a projected ad revenue of $23.58 billion by 2024. Highlights 📈 1. Engagement Power: TikTok boasts a 9.5% engagement rate. 2. User Reach: Over 1.60 billion adults reached monthly by TikTok Ads. 3. Time Spent: Users spend an average of 52 minutes daily on TikTok. 4. Cost-Efficiency: TikTok’s CPC ranges from $0.10 to $1.50. 5. Future Growth: Projected ad revenue of $23.58 billion by 2024. 6. Diverse Demographics: 41% of users are aged 16-24 with significant growth in users over 35. 7. Successful Campaigns: Notable campaigns show high impressions and engagement. 🌟 Want to know how TikTok achieved such miracles? Click now: https://lnkd.in/gS3qR4gv

📉 The Changing Landscape of TikTok Ad Spend: What's Next? As we move through 2024, advertisers on TikTok are facing a dynamic landscape, filled with both opportunities and uncertainties. Recent reports indicate a slowing growth in ad spend on TikTok, a trend that can't be ignored by marketers and PPC specialists. Ad Spend Growth: Over the first few months of this year, ad spend on TikTok grew 19% year-over-year in March, but this momentum has slowed, with growth rates dropping to 11% in April and just 6% in May. This decline signals a potential shift in advertiser confidence or priorities, possibly influenced by the looming threat of a U.S. ban. 📉 If TikTok's ad spend trends continue to slow, platforms like Google Ads are poised to capture that declining budget. It's crucial for PPC strategists to stay nimble and adapt. Advertiser Strategies: Interestingly, brands are now pivoting their focus from pure brand awareness campaigns to performance-driven ROI goals. This shift has led to increased cost-per-thousand (CPM) impressions for upper-funnel metrics and an improved click-through rate (CTR), indicating a more ROI-centric approach. 📈 Advertisers are clearly looking to optimize their ad spend, potentially reallocating funds to more stable platforms like Google Ads or other established channels. User Demographics: Another interesting facet is the changing demographic landscape on TikTok. The percentage of weekly users aged 18-24 dropped from 35% in 2022 to 25% in 2024, while users aged 35-44 increased from 16% to 19%. 🚸 As TikTok's user base matures, this demographic shift could affect the types of products and services that perform well on the platform. Despite the challenges, TikTok remains a valuable platform for advertisers due to its massive user base and high engagement rates. However, it's crucial for marketers to keep an eye on these trends and diversify their ad spend across different platforms to mitigate risks. 💡 What do you think? Will this trend continue, and how should brands adapt their strategies? Comment below with your thoughts! #DigitalMarketing #PPC #GoogleAds #TikTokMarketing #AdSpend #MarketingStrategy #Advertisers #UserDemographics #ROI