adQuadrant’s Post

Had fun with this guest blog for Triple Whale! Total Impact attribution is honestly an incrementality hack. It might be the most simple way of creating a type of advertising "multipliers". Read the article for more details! And props to Olivia Meyers for the help with this one 🤝

Are you staying ahead of the marketing curve? Today's dynamic landscape demands a data-driven approach. Siloed strategies are fading fast, replaced by hyper-integrated tactics that seamlessly blend #SEO, #contentmarketing, and #socialmedia. This holistic approach unlocks exponential growth potential.Ready to learn more? Download HubSpot's State of Marketing Report 2024 for the latest data and insights: https://lnkd.in/eN5dKEu #marketing #omnichannel #growthhacking #data

Ready to connect with NoVA’s online consumers more effectively? Dive into our guide for key insights and strategies! 🛍🔍 🌐 Discover what drives NoVA’s online shoppers and how to cater to their needs. 💡 Learn how to tailor your digital marketing strategies to this specific consumer base. 📈 Analyze the latest trends in online shopping behavior in Northern Virginia. 🚀 Gain competitive insights to optimize your online presence and boost sales. - - - - - https://lnkd.in/dfMmTi5g #UserExperience #WebDesign #DigitalTransformation #LocalBusiness #OnlineMarketing #DigitalMarketing #SmallBusiness #SEO #ContentMarketing #SocialMediaMarketing #ECommerce #EmailMarketing #SEM #GoogleAds #FacebookAds #LinkedInMarketing #InboundMarketing #OutboundMarketing #MarketingStrategy #BusinessGrowth #BrandAwareness #CustomerEngagement #OnlinePresence #InternetMarketing #SocialSelling #LeadGeneration #WebAnalytics #PPC #ConversionOptimization #MobileMarketing #AffiliateMarketing #VideoMarketing #InfluencerMarketing #BrandStrategy #consumerbehavior

🌟⏳ Did you know that micro-moments can be game-changers for online shopping in Virginia? Our latest blog post uncovers the magic of these tiny but impactful moments in the buyer's journey. Explore how they influence purchase decisions and how your business can leverage them to create memorable shopping experiences. It's time to master the art of seizing the micro-moments! - - - - - https://lnkd.in/dxPf96EG #DigitalTransformation #LocalBusiness #OnlineMarketing #DigitalMarketing #SmallBusiness #SEO #ContentMarketing #SocialMediaMarketing #ECommerce #EmailMarketing #SEM #GoogleAds #FacebookAds #LinkedInMarketing #InboundMarketing #OutboundMarketing #MarketingStrategy #BusinessGrowth #BrandAwareness #CustomerEngagement #OnlinePresence #InternetMarketing #SocialSelling #LeadGeneration #WebAnalytics #PPC #ConversionOptimization #MobileMarketing #AffiliateMarketing #VideoMarketing #InfluencerMarketing #BrandStrategy 

We’ll Uncover The Secrets Of Transforming Website Visits (Clicks) Into Conversions (Purchases), Showcasing The Power Of Targeted Strategies And Data-Driven Approaches. Article: https://lnkd.in/dZH5B7DQ Tags: #Clicks #Conversions #Exploring #Digital #Marketing #Influence #eCommerce #DigitalMarketing #eCommerceMarketing #eCommerceSEO #eCommerceBoost

" Direct - to - Consumer business model & Digital marketing." 👉 The direct-to-consumer business model is an ecommerce business model that works by selling directly to consumers without using brick-and-mortar stores, wholesalers, or platforms like Amazon or Etsy. All sales go directly to the brand itself, skipping distributors and most of the traditional supply chain. Benefits of the DTC Business Model : 👉The DTC business model provides numerous benefits because it offers you, the seller, a high level of control over your online storefront. It allows you to take full control over your customers’ experiences, lowers the barriers to entry to start your business, and offers higher profit margins than B2C companies. Importance of digital marketing in DTC : The direct-to-consumer model has grown in popularity over recent years with the rise of social media and e-commerce, as it allows several advantages, including: 1️⃣ Enables businesses to have a closer relationship with their customers and increase consumer loyalty. 2️⃣ Collect more insight and data about their customer base. 3️⃣ Potential to offer more tailored services and products. 4️⃣ Reduced costs by cutting out the middlemen such as retailers and wholesalers. Key DTC Digital Marketing Methods: Here are key direct-to-consumer marketing methods used to reach their target audience: 1️⃣ Social media marketing - Social media platforms like Twitter, Instagram, and Facebook are vital for direct-to-consumer companies to build brand awareness, engage with their customer base, and drive traffic to their website. 2️⃣ Website optimisation - DTC businesses need to have a strong online presence, and therefore their websites need to be optimised for user experience and search engines. Optimisation involves creating high-quality content, using relevant keywords, and having a site that is easy to navigate. 3️⃣ Email Marketing - This allows DTC businesses to develop customer relationships and drive repeat purchases and use of services. Email can be used to send tailored messages to customers, product recommendations, and news of sales and special offers to subscribers. 4️⃣ Data Analytics - During and after digital marketing campaigns, direct-to-consumer businesses need to analyse and track the results to measure the effectiveness of their strategies. Tools such as Google Analytics, CRM software, and social media analytics can collect and analyse data such as website traffic, consumer behaviour, and conversion rates. #DTC #digitalmarketing #TriwebAPI

If your e-commerce business is on Shopware, we have exciting news for you. Admetrics offers a Shopware integration to support growth opportunities for DTC brands and e-commerce businesses. With Admetrics' marketing data warehouse and attribution solution seamlessly integrated into Shopware, you're set to up your e-commerce game. Here are some of Admetrics' features: 🎯 AI-based Predictive Audiences: Unlock new audience segments with first-party data, vital for effective retargeting and expansion. 💡 CLV Insights and Cohorts: Optimize marketing efforts for higher Customer Lifetime Value by pinpointing which campaigns drive valuable customers. 📊 Creative Reporting: Identify top-performing creatives to boost sales and ROAS. 🌐 Unified Omni-Channel Reporting: Gain a holistic view of marketing performance across all channels. ⏱️ Accelerated Decision-Making: Make informed decisions swiftly, thanks to Bayesian statistics. 🛍️ Conversion Paths Analytics: Optimize marketing focus and understand customer journeys leading to conversions. 📈 Multiple Attribution Windows: Tailor attribution models to your needs to identify the most effective ad campaigns. 🔍 Integrated Experimentation Engine: Test and compare various marketing aspects, even across channels. 👩💼 Influencer and Affiliate Reporting: Measure and scale influencer and affiliate campaigns effectively. Ready to unlock the full potential of Admetrics for your Shopware store? Read all about it here: https://lnkd.in/d9iPJZfk #Admetrics #ShopwareIntegration #EcommerceGrowth

Are you working with "the ecommerce equation" when auditing your ecommerce store's marketing activities? 🤔 I always start with the ecommerce equation: Revenue = Traffic volume * Conversion rate * AOV. It's a simple yet effective way to pinpoint weaknesses that hinder scalability. Let's dive into execution ideas for each part of the equation: 1️⃣ Traffic volume Start by evaluating performance against targets (CAC / ROAS / POAS). If performance is great, start by simply increasing the spend. If not, it's getting more interesting. Some areas to consider, for example, paid social: - Look at your CPM and CTR. Which is resulting in the high CPC? - If it's the CPM, reconsider your choice of the audience. It might be too narrow. - If it's the CTR, have a look at your ads. Optimize ad creatives for social media, utilize various concepts, and diversify ad types, etc. 2️⃣ Conversion rate If the conversion rate is the problem, looking towards the website should be the first step. Maybe it's time to consider investing in CRO? Also, look at the different ads you are running. Which URL are you redirecting your traffic to? Is it the front page, a category page, or maybe even a tailored landing page for that traffic source? Using testing tools like VWO, Mouseflow, and Optimizely can definitely help you a lot in the process. No matter if the goal is to test landing pages without parting your data or to perform more advanced CRO tests. 3️⃣ AOV If you want to increase your AOV, there are a few more obvious things to look at: - Test the free shipping limit to push for increased basket sizes - Test more on your bundles. How can you combine supplement products to increase AOV? - Implement upsell options in the checkout flow or on the thank you page. Again, a lot more ideas can be added to the list; however, I often see that not all of the above has been executed already.