adQuadrant’s Post

That's so accurate 💯

Data is power in DTC. How Le Creuset uses personalization: 1) Recognize more of your site visitors → Use identity resolution to convert anonymous traffic to known. Personalized intent-based popups perform well. Le Creuset increased their daily subscriber signups by 104%. Intent based popups work. 2) Capture zero and first-party data at every opportunity Make sure you consolidate your data across: SMS Email Pop-ups Retargeting A “personalized” experience that feels disconnected can be worse than a generic experience. 3. Activate the data you've captured → Test 1:1 on-page personalization  → Personalize your retargeting Le Creuset saw strong CVR improvement using this simple framework: - 2X triggered email revenue - 60% increase in first-purchase conversion But... Do you know what impacts all of the above? Your site speed. If your site isn’t fast. Your personalization won’t last. Because people will bounce before it triggers. Your site speed silently shapes your Shopify sales. Great CVR experiments are powered by speed. Remember that.

Google’s decision to retain third-party cookies in Chrome has significant implications for the Salesforce ecosystem, particularly for customers and partners leveraging Salesforce for their retail media strategies. While this move offers a temporary reprieve, the long-term trend toward first-party data and privacy-centric advertising remains strong. Salesforce tools, such as Marketing Cloud and Data Cloud, are well-positioned to help companies navigate this shift by harnessing first-party data to deliver personalized, compliant ad experiences. Retail media networks, integrated with Salesforce solutions, can provide brands with the ability to create targeted campaigns that resonate with consumers at the point of sale, thereby maximizing ROI. For Salesforce customers, this news underscores the need to double down on first-party data strategies and utilize Salesforce’s robust ecosystem to stay ahead. Partners, on the other hand, can capitalize on this by offering solutions that help clients pivot towards a first-party data-driven approach, ensuring they remain competitive as the industry evolves. If you want to explore this topic further, we’d love to connect and help your team develop a winning retail media strategy. With the right tools and guidance, you can ensure your campaigns are not only compliant but also highly effective in delighting your customers. To explore more about these developments, read the full post here via Digiday: https://lnkd.in/e9Dm78ms #Technology #RetailMedia #Salesforce #MarketingCloud #DataCloud #SalesforcePartner

The Third-Party Cookie Crumble: How to Keep Your CAC in Check Let's face it, the third-party cookie's demise has been on the horizon for a while. Now that it's here, marketers are feeling a little lost when it comes to customer acquisition. Now this needs a change in perspective. Meaning, this should not be seen as a crisis but a chance to level up your marketing strategies and embrace a first-party data approach that's actually good for everyone (especially your customers). With the demise of third-party cookies, your ability to showcase the right content to the right audience takes a hit. This means a rough ride for your CAC. Infact, you might be spending more to reach the wrong people. Not an ideal situation. But here's the good news: We can adapt and even thrive in this cookieless future. The key? By collecting valuable first-party data directly from our customers (think loyalty programs, surveys, website interactions), we can create a crystal-clear picture of who they are and what they want. In this deep-dive article by EasyInsights, we highlight how third-party cookie loss affects CAC and how to manage it. Click the link below -  https://lnkd.in/gMWqk27Z #marketing #CAC #thirdpartycookies #digitalmarketing #firstpartydata #customeracquisitioncost #customeracquisition

I'm seeing a lot of gloom in ecommerce groups re their sales levels lately. Don't go into that headspace, if you're also seeing it🛑. . If you're facing revenue issues, do the analysis. Check these things: ~ product-audience targeting fit ~ messaging ~ ad budget (if you're not bidding enough, competitors will outbid you, so don't split your adsets too low) ~ email marketing performance ~ website conversion rate ~ customer service (yes, Meta asks people to rate their experience with brands and it affects the cost of the brand's ads) These are just some basic steps you can take to improve your revenue. Stay focused on these until they're performing beautifully, before you start messing around with "tactics". How do I know this works? We have taken on two new clients in recent weeks. One needed some website conversion work, and sales this month are up 131% on last month. Another that we started on last week has sales up 14% in the current 7 days period, compared to the week before.

Picture an iceberg. But not a looming danger, no. This is an IceCREAMberg, made of all goodies eCommerce marketer can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it.  That's right. While you've been cozying up to the 14% you know and love,  86% of visitors remain in the shadows, slipping through your marketing fingers. This isn't just a missed opportunity; it's a call to action. Time to uncover these hidden rewards, and bring it to your grasp: https://lnkd.in/dZD9dYyj #eCommerce #AnonymousVisitors #AnonymousUsers #Spotlight #IceCREAMberg #Engagement #Segmentation #CX

🎉 Special Offer: As we gear up for Black Friday, Cyber Monday, and Christmas, we’re excited to support clients on a percentage of sales only basis. Start preparing now for a successful holiday season! 🎁🛍️ 🌟 Boost Your Business with JudeLuxe! 🌟 Are you ready to supercharge your e-commerce sales? Look no further! At JudeLuxe, we specialise in Paid Media solutions that drive higher sales and efficiency in your customer journey. Here’s how we can help: Google Shopping Campaigns: Our expert team manages your Google Shopping campaigns, ensuring your products captivate in search results. Maximise visibility and draw in your target customers on Google’s shopping platform. Product Feed Optimisation: Shine in online searches! We fine-tune your product listings, enhancing visibility and appeal to your ideal customers on major shopping platforms. Performance Max Campaigns: Unlock the full potential of Performance Max campaigns. We skilfully navigate Google’s advanced tools to elevate your product’s visibility and connect with your ideal customers across the web. Display and Video: Elevate your brand with our display and video campaign expertise. We harness the power of visual storytelling on Google’s networks to captivate your audience and drive meaningful engagement. Why Choose JudeLuxe? Precision: In PPC, precision is key to success. We construct finely segmented accounts to minimise error and maximise relevance. Our approach attracts highly targeted traffic, leading to elevated clickthrough rates and superior quality scores, enhancing overall account performance. Integration: Envision us not merely as an agency, but as an integral part of your team. We combine your industry knowledge with our PPC expertise, delivering tailored strategies that save time and resources while ensuring a higher return on your advertising investments. Get in touch with us today and let’s boost your business together! 💪🚀 #JudeLuxe #PPC #EcommerceSuccess #HolidayPrep #SalesBoost

Why Your Website Visitors Aren’t Converting (And How to Fix It) 🚀 90% of your website visitors leave without a trace, costing your e-commerce business thousands in lost revenue. This means countless potential customers are slipping through your fingers every day. 😳 Imagine the frustration of seeing high traffic but low conversions. The effort you put into driving visitors to your site feels wasted when they leave without engaging. This is not just a minor issue—it's a significant barrier to your growth. The traditional methods fail to capture these lost opportunities, and the revenue potential remains untapped. At Traffic Recovery System (TRS), we turn this problem on its head. Our advanced identity pixel technology can identify 40% more visitors than traditional methods, ensuring no potential lead is left unnoticed. Here's how we can help: 1️⃣ Identify Hidden Visitors: Capture the data from visitors you’re currently missing with our cutting-edge technology. 2️⃣ Engage and Convert: Revive up to 200% more abandonments with our precise retargeting strategies, turning lost opportunities into substantial revenue. And yes, we build the entire eco-system for you! 3️⃣ Boost Your ROI: Our clients see an average ROI of 7.5x! Imagine every dollar invested returning multiplied, driving significant growth for your business. 4️⃣ Trust and Compliance: We prioritize compliance with CCPA and CAN-SPAM guidelines, ensuring you build and maintain trust with your customers while optimizing your bottom line. Ready to turn your anonymous visitors into loyal customers? Your next big success is just one decision away... #TRS #TafficRecoverySystem #UndergroundEcom

Effective Methods for Promoting Products to Optimize Conversions Google Shopping Ads: High purchase intent traffic makes Google Shopping Ads an excellent starting point. Ensure your Merchant Center is healthy and well-connected to your store to avoid ad issues. Limited-Time Offers: Create urgency with time-sensitive promotions and sales. Use holidays and special events to boost traffic and conversion rates. Seasonal Promotions: Tie promotions to seasonal events to attract more customers and increase conversions. High-Quality Visuals: Invest in appealing images and videos to showcase your products effectively. Optimized Product Listings: Keep product titles and descriptions clear, concise, and keyword-rich for better visibility and relevance. Cross-Channel Promotion: Use social media, email marketing, and other channels for consistent and broad product promotion. By leveraging these strategies, you can effectively promote your products and drive higher conversion rates. 👉https://buff.ly/4cmPBrn #ProductPromotion #eCommerce #GoogleShopping #MerchantCenter #Urgency #LimitedTimeOffers #VisualContent #OptimizedListings #CrossChannelMarketing #ConversionOptimization

Have you noticed that despite all your efforts, sales in your store have plateaued or aren't growing as you'd hoped? We understand how disheartening and demotivating this can be. 😔 This is why I'm excited to introduce you to our Marketing System for Online Stores. This comprehensive approach includes everything necessary for your growth: from analytics setup to omnichannel strategy and managing advertising in Google Ads, Meta Ads, and email marketing. 🚀 Here's what our service offers: - In-depth audit of your current situation and strategy development. - Meticulous setup and management of advertising campaigns in Google Ads and Meta Ads. - Crafting a strategy to turn your buyers into loyal and repeat customers through email marketing. - Monthly analytical reports for a clear understanding of what's happening in your store. - Regular communication to ensure maximum transparency and control. - A proactive approach to solving and preventing problems. Your benefits: - Free up your time for key business processes, minimizing marketing tasks. - Enjoy life knowing your business is in reliable hands. - Experience less stress and more confidence in the successful future of your project. Our goal is not just to increase your sales but to make the entire process manageable and predictable, to enhance customer loyalty, and of course, to scale your profit. 💡 If you're ready to take your online store to the next level in 2024, book a consultation. Let's make this year your most successful yet! #OnlineStore #SalesGrowth #Marketing #GoogleAds #MetaAds #EmailMarketing