Is your brand truly ready for peak season? Last month, Jeremy Fenderson, Senior Director, Strategy at adQuadrant, was part of a panel at the Peak Prep Unpacked event by ShipBob, where he shared valuable insights during Episode 2. Here are some of the key areas Jeremy covered: Contribution Margin First Focusing on contribution margin—not just top-line revenue. It’s about ensuring every dollar spent drives profitability. Set Your Benchmarks The importance of clear metrics like ROAS and CPA to assess and refine your marketing strategy. Customer Acquisition & Retention The power of re-engaging existing customers and winning back those who haven't converted recently. Stay Competitive Keeping a close eye on competitors and adapting your strategy accordingly during peak season. Plan Ahead Aligning marketing efforts with inventory management to avoid missed opportunities. Catch more of Jeremy's advice in the full episode, and learn how to have a profitable peak season! https://lnkd.in/dQ_CYxWw #ecommerce #marketing #advertising
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