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Balancing Creativity and Data for Campaign Success Megan Clifton, Associate Manager at The Walt Disney Company, emphasizes the balance between creativity and data in marketing. While creativity attracts and engages audiences, data helps target them more effectively and measures campaign success. The right mix of innovation and data-based strategies can elevate your campaigns and lead to meaningful results. If you want to read Megan Clifton’s full quote and learn more about experts opinions on this topic, click here: https://lnkd.in/eWUz7bje #CreativityAndData #MarketingStrategy #SocialMediaMarketing #CampaignOptimization #MarketingInsights

The acquisition of BuzzFeed and HuffPost by The Independent in the UK and Ireland isn't just a business transaction; it's a strategic maneuver that reflects broader trends in the digital publishing landscape. In an era where attention is fragmented and competition for eyeballs is fierce, consolidating resources and audience reach becomes imperative for survival and growth. Val Morgan Digital's success story illustrates the power of licensing in expanding market presence. By securing the rights to renowned publications and bringing them to Australia, Val Morgan capitalized on established brand equity to attract advertisers and swiftly penetrate local markets. This strategy not only saved time and resources but also provided a shortcut to building audience trust and engagement. Similarly, The Brag Media's approach underscores the value of leveraging borrowed learnings from global companies. By adopting targeted content strategies and proven business models, they were able to accelerate audience growth and revenue generation. This highlights the potential benefits of tapping into the expertise and resources of larger entities when expanding into new markets or consolidating within existing ones. However, the cautionary tale of Arena Group serves as a reminder of the risks involved in media consolidation. Losing rights to a flagship publication like Sports Illustrated not only resulted in a significant financial setback but also led to layoffs and operational challenges. This highlights the vulnerability of companies overly reliant on licensed content and the need for diversification and resilience in an ever-evolving media landscape. As The Independent takes control of BuzzFeed and HuffPost, it's essential to strike a balance between leveraging synergies and preserving editorial independence. Maintaining diverse perspectives, fostering innovation, and adapting to changing consumer behaviors are key to long-term success in the digital publishing industry. While media consolidation offers opportunities for growth and efficiency, it also poses risks that must be carefully navigated. By learning from both successes and failures in the industry, companies can position themselves strategically to thrive in a rapidly evolving media landscape. What do you think about this move? Does it signal a new era of media dominance or raise red flags about media plurality? Share your thoughts in the comment section. Let me take this time to invite you to register for the #SODP monetization event coming soon. You can register here - https://lnkd.in/gpcxNtvZ #DigitalPublishing #Brandlicencing #Publishersales #SODP #MonetizationWeek

13 Tips/Advice from Senior Media Buyers that I wish I know earlier when I was starting out! Advice 10: "→Start your career in an agency because there you can see hundreds of accounts & hundreds of approaches. If you find something that works, replicate it across different brands and put them to the test. →Additionally in agency, you get more visibility with senior media buyers and senior staff members, allowing you to deepen your knowledge.” Receive the next tip tomorrow. Stay tuned and grow together! Missed the last advice? Check out my previous post! ________ ______ P.S. What's the best advice you've ever received that has helped you a lot? #expertsadvice #growtogether

Comms professionals are always looking for stories that resonate with audiences but too often we're clouded by company priorities or value propositions. It's time to listen to friends and family. A recent NY Times story where Jordyn Holman talked a bit deeper about the retail industry included this which has stuck with me: "For her articles, Ms. Holman often finds inspiration in group chats with her friends and family. “They will wonder why a retailer’s website is so bad or why a store is so messy,” she said in a recent conversation. “When someone brings up a pain point for them, it tells me that there may be a story there.” We (PR people) need to take this to heart as well. If our friends or family are having a problem, odds are many others are too - including a reporter. The issue could be one that really hits home on a personal level for them. If you have the data that shows the breadth of the problem in addition to the solution, match that up with the right reporter and you could a positive story on your hands. So listen to the conversations you have with friends and family when it comes to challenges they are having. Maybe it'll be your next great story! #pr #mediarelations #listening #nytimes

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Cheers to the Team! Let's take a moment to celebrate the amazing accomplishments of our team this quarter! We've achieved incredible things together. Here's to the power of collaboration, mutual support, and a team environment that drives excellence! #teamworktuesday #grateful #pr #storytelling #teamwork #yourbrandstory #digitalpr #brandstorytelling #video #innovation #digitalmarketing #technology #creativity

With just a few days left in 2023, Omnicom Media Group is poised to end the year with the best net new business record (wins minus losses) among global media management groups for the second year in a row, a win-to-loss ratio of 3:1, and as the only group with positive net new business gains across every region. It’s been said that while good agencies adapt to change and better agencies anticipate change, the best agencies define and drive change. That’s what OMG did to unlock transformative growth for our clients in 2023. OMD Germany #omd #omnicommediagroup

When promoted at 28 to Corporate General Manager of a division at one of the nation’s leading broadcast networks it was NOT the result of how much I knew.   In fact, it all happened because of how much I didn’t!   Years later, when I pioneered Emotional Trigger Research, it was based on the marketing strategy that had proved so profitable.   Here’s the backstory of what led to the most successful new business development operation in their 50-year history.   I was charged with generating new business for the radio division.   Previous attempts had continually proven unsuccessful because back then 99% of all media buys came through ad agencies.   And, because of potential conflicts with national rep contracts, I was prevented from calling on agencies.   If I tried to meet directly with corporate executives, they’d just refer me back to their agency.   A new strategy was needed.   So, I organized a LISTENING TOUR.   I reached out to the CEO’s or Presidents of consumer product companies and asked if I could meet with them just to pick their brain.   The majority agreed.   I spent the next three months crisscrossing the country to gain an understanding of what mattered most to them.   Rather than taking a conventional approach, I decided on a back door strategy of provocative open-ended questions.   By surprising them with questions they didn’t anticipate, I hoped to gain more authentic insights into what motivated their decisions.   I began by asking “when you’re having cocktails with a competitor at an industry gathering, what’s going through your mind of how they may screw you?”.   The question met with uproarious laughter.   And then they dished!   They said advertising didn’t generate nearly as much incremental revenue as additional in-store display space.   And their greatest fear was losing point-of-sale exposure to their competition.   That insight led to a new venture targeting the sales and not the advertising budgets of consumer product companies because those budgets weren’t off limits.   This is how the new venture worked ...   Companies purchased free advertising on behalf of their retail customers in exchange for prime product exposure in every store in that broadcast market for the duration of the campaign.   It was a huge success.   𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗚𝗘𝗡𝗘𝗥𝗔𝗧𝗘𝗗 𝗨𝗣 𝗧𝗢 𝗔 𝟲𝗫 𝗥𝗢𝗜!   And the network gained a lucrative new revenue stream that wasn’t dependent on ratings!   Within the first year, 5 national companies came on board.   That’s when I learned that by asking provocative unexpected questions and then REALLY listening, customers will literally hand you the blueprint for how to get their business.   Illustration: Institute of Public Speaking   Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #BusinessDevelopment #EmotionalTriggerResearch #CEO #Entrepreneurship  

One of the most profound gifts you can give another human being is genuinely listening to them. Listening at this level opens doors to encouragement as well. You hear what matters to them, their struggles, and what they value. If you want to encourage someone, start with listening. #ikigai

An advertising company, applies CCCAA technique building a team. Collaboration: Collaborative teamwork lies at the heart of any Ad company's success. It involves different teams, such as creative, account management, strategy, and production, working together seamlessly to deliver cohesive and effective campaigns. Communication: Effective communication is essential for ensuring clarity, alignment, and transparency within the team. Creativity: Creativity is the lifeblood of advertising, and fostering a creative environment is crucial for generating innovative ideas and solutions. Encouraging a culture of creativity within the team sparks inspiration and drives the development of impactful advertising campaigns that capture audience attention and differentiate brands in the market. Accountability: Accountability ensures that team members take ownership of their roles and responsibilities within a project. Each team member should be accountable for delivering their work on time, meeting quality standards, and contributing to the overall success of the campaign. Adaptability: The advertising industry is constantly evolving, with new technologies, trends, and consumer behaviors shaping the landscape. Teamwork in an advertising company requires adaptability to navigate these changes effectively. Embracing change and being willing to pivot strategies or approaches when necessary ensures that the team remains agile and can deliver impactful campaigns that resonate with target audiences. By prioritizing collaboration, communication, creativity, accountability, and adaptability, advertising companies can build strong teams that are capable of delivering outstanding results for clients while fostering a dynamic and supportive work environment. Glimpses of A Square Media Team... https://lnkd.in/gUbun-29 #teamwork #Collaboration #Communication #Creativity #Accountability #Adaptability #asquaremedia