Adrian Kimpton’s Post

The power of 1 big brand idea Starbucks has changed the way the world drinks coffee and in doing so has shown us how one strong and simple idea can create a truly powerful brand. Originally a single coffee store in Seattle’s Pike Place Market, selling coffee to the market traders and their customers, Starbucks changed forever in 1981, when Howard Schultz first walked in and bought a cup of frothing Sumatra. With the help of some local Seattle investors he bought the business and the rest is history. From the moment he took control Schultz had a vision, to bring the Italian coffee-house tradition to America – to provide that third place between work and home. How did he do it? One insight comes from the man himself, in his book Onward; ‘Success is not sustainable if it is defined by how big you become. Large numbers that once captivated me – 40,000 stores – are not what matter. The only number that matters is ‘one’. One cup. One customer. One partner. One experience at a time’. For Schultz, it was never really about the coffee, but everything about the experience, and Starbucks story remains today a perfect example of how one big idea can create a truly successful and sustainable brand. ------------- Branding | Design | Digital | Content | Social Based in Cambridge, Sable&Hawkes help organisations stand out, grow audiences and drive results across multiple channels through inspired content and creative. Our services: / Brand proposition, positioning and identity / Graphic design, creative concepts and campaigns / Marketing strategy and lead generation / Content production for digital and social campaigns / Copywriting for business and social media / Website UX and UI design / Environment design and events Sable&Hawkes Do good work. Be good people. For further information contact Adrian: Mob: 07712 270198 adrian@sableandhawkes.co.uk The Studio: 21 Aylestone Road Cambridge CB4 1HF. www.sableandhawkes.co.uk #branding #marketing #graphicdesign #design #logo #digitalmarketing #brand #business #socialmedia #advertising #socialmediamarketing #graphicdesigner #logodesigner #brandidentity #entrepreneur #designer #creative #logodesign #art #marketingdigital #smallbusiness #dise #brandingdesign #webdesign #instagram #illustration #logos #seo #photography #fashion

The power of 1 big brand idea Starbucks has changed the way the world drinks coffee and in doing so has shown us how one strong and simple idea can create a truly powerful brand. Originally a single coffee store in Seattle’s Pike Place Market, selling coffee to the market traders and their customers, Starbucks changed forever in 1981, when Howard Schultz first walked in and bought a cup of frothing Sumatra. With the help of some local Seattle investors he bought the business and the rest is history. From the moment he took control Schultz had a vision, to bring the Italian coffee-house tradition to America – to provide that third place between work and home. How did he do it? One insight comes from the man himself, in his book Onward; ‘Success is not sustainable if it is defined by how big you become. Large numbers that once captivated me – 40,000 stores – are not what matter. The only number that matters is ‘one’. One cup. One customer. One partner. One experience at a time’. For Schultz, it was never really about the coffee, but everything about the experience, and Starbucks story remains today a perfect example of how one big idea can create a truly successful and sustainable brand. ------------- Branding | Design | Digital | Content | Social Based in Cambridge, Sable&Hawkes help organisations stand out, grow audiences and drive results across multiple channels through inspired content and creative. Our services: / Brand proposition, positioning and identity / Graphic design, creative concepts and campaigns / Marketing strategy and lead generation / Content production for digital and social campaigns / Copywriting for business and social media / Website UX and UI design / Environment design and events Sable&Hawkes Do good work. Be good people. For further information contact Adrian: Mob: 07712 270198 adrian@sableandhawkes.co.uk The Studio: 21 Aylestone Road Cambridge CB4 1HF. www.sableandhawkes.co.uk #branding #marketing #graphicdesign #design #logo #digitalmarketing #brand #business #socialmedia #advertising #socialmediamarketing #graphicdesigner #logodesigner #brandidentity #entrepreneur #designer #creative #logodesign #art #marketingdigital #smallbusiness #dise #brandingdesign #webdesign #instagram #illustration #logos #seo #photography #fashion

When rebranding or even creating a brand, the visual identity should be the after thought. Consider the reason for the chosen direction of the brand or the need to rebrand in the first place. Question your positioning, your audience's familiarity with the current brand identity and what the competitor landscape looks like. True design should solve a problem. We're nearing the end of a very exciting branding project in the food & beverage industry. Our research showed an evolving market with the domestic space opening up in opportunity. Prior, it was all wholesale and commercial partnerships. Branding wasn't a focal point in this particular sub-market, until a new player in mid 2010's shifted their strategy to go after the domestic space and used branding as their catalyst. It really started to take traction in 2020-2022 and they're still showing dominance. It was clever but also created opportunity within a different segment. Hence the reason for this excitement in what we're building. Had we slapped together a nice logo it would have been a missed opportunity and our new partner would have paid us for a nice art piece. Thats not what we're paid to do at Pivitt , our job is to grow businesses by helping them forge deeper connections with their audience. Your brand isn't your visual Identity. Your visual identity is part of your brand. It's often misunderstood, and it's why you should understand the reasoning before creating the visual piece of your brand. Visual is the afterthought and should be the wrapper around solid insights. exciting times ahead #branding #marketingstrategy #brandstrategy

Exploring the Fusion of Design and Branding: A Journey Towards Meaningful Connections 🎨 In the dynamic world of branding, the intersection of design and branding is where magic truly happens. It's not just about creating visually appealing assets; it's about crafting experiences that resonate deeply with your audience, forging lasting connections that transcend the boundaries of design. Let's delve into this captivating fusion through a compelling case study: Case Study: XYZ Coffee Co. ☕️ XYZ Coffee Co. embarked on a mission to redefine the coffee experience, aiming to create a brand that not only captivated the senses but also evoked emotions and fostered community. By leveraging the synergy between design and branding, they achieved remarkable results. 1. Visual Identity: The journey began with crafting a visually striking brand identity that reflected the essence of XYZ Coffee Co. 2. Immersive Brand Experience: Design played a pivotal role in shaping the overall brand experience. From the moment customers stepped into XYZ Coffee Co.'s café, they were enveloped in a sensory journey. 3. Storytelling Through Design: Every element of design told a story – the journey of sourcing beans from remote farms, the artistry of roasting, and the passion behind each cup served. 4. Digital Presence: In the digital realm, design served as the cornerstone of XYZ Coffee Co.'s online presence. 5. Community Building: Design became a catalyst for community building, bringing people together around a shared love for coffee and creativity. The Result: XYZ Coffee Co. didn't just create a brand; they cultivated a movement. Through the seamless integration of design and branding, they transformed coffee consumption into a holistic experience – one that left an indelible mark on their customers and paved the way for a legacy of innovation and connection. As we reflect on the journey of XYZ Coffee Co., let's be inspired by the transformative power of design and branding. Whether you're crafting a new brand or revitalizing an existing one, remember that the fusion of design and branding holds the key to creating meaningful connections and leaving a lasting impact on the world. What are your thoughts on the fusion of design and branding? Share your insights and experiences in the comments below! #DesignAndBranding #BrandExperience #VisualIdentity #Storytelling #CommunityBuilding #casestudycompetition

"Putting lipstick on a pig" A vivid reminder that superficial changes are no substitute for addressing the essence of a problem. This saying rings especially true in the corporate world of rebranding. We've seen numerous companies embark on visually striking rebranding journeys, only to find themselves on the path to bankruptcy or business failure. Why? Because a visually appealing brand isn't enough; it’s what lies beneath that counts. The Essence of Branding: More Than Meets the Eye Branding isn't just about a logo or a color palette. It's the gateway to introducing your audience to your ethos, values, and offerings. It's the intangible yet most crucial asset of a company. Brands fuel long-term customer loyalty, dictate pricing power, and ultimately drive sales. But what happens when a rebrand focuses solely on aesthetics? Visual Rebranding: A Sinking Ship? Statistics from CMI and Marketing Profs reveal that about 90% of B2B marketers prioritize brand awareness. Yet, a shiny new visual identity is like repainting a ship with rotting planks - it won’t make it seaworthy. A successful rebrand must start with the company's mission, vision, and values, reflecting every business aspect. If the core issues - brand perception, messaging, positioning - remain unaddressed, the brand promise remains unfulfilled. #RebrandingStrategy #BrandIdentity #BusinessGrowth #MarketingInsights #CorporateBranding

Exploring the Fusion of Design and Branding: A Journey Towards Meaningful Connections 🎨 In the dynamic world of branding, the intersection of design and branding is where magic truly happens. It's not just about creating visually appealing assets; it's about crafting experiences that resonate deeply with your audience, forging lasting connections that transcend the boundaries of design. Let's delve into this captivating fusion through a compelling case study: Case Study: XYZ Coffee Co. ☕️ XYZ Coffee Co. embarked on a mission to redefine the coffee experience, aiming to create a brand that not only captivated the senses but also evoked emotions and fostered community. By leveraging the synergy between design and branding, they achieved remarkable results. 1. Visual Identity: The journey began with crafting a visually striking brand identity that reflected the essence of XYZ Coffee Co. 2. Immersive Brand Experience: Design played a pivotal role in shaping the overall brand experience. From the moment customers stepped into XYZ Coffee Co.'s café, they were enveloped in a sensory journey. 3. Storytelling Through Design: Every element of design told a story – the journey of sourcing beans from remote farms, the artistry of roasting, and the passion behind each cup served. 4. Digital Presence: In the digital realm, design served as the cornerstone of XYZ Coffee Co.'s online presence. 5. Community Building: Design became a catalyst for community building, bringing people together around a shared love for coffee and creativity. The Result: XYZ Coffee Co. didn't just create a brand; they cultivated a movement. Through the seamless integration of design and branding, they transformed coffee consumption into a holistic experience – one that left an indelible mark on their customers and paved the way for a legacy of innovation and connection. As we reflect on the journey of XYZ Coffee Co., let's be inspired by the transformative power of design and branding. Whether you're crafting a new brand or revitalizing an existing one, remember that the fusion of design and branding holds the key to creating meaningful connections and leaving a lasting impact on the world. What are your thoughts on the fusion of design and branding? Share your insights and experiences in the comments below! #DesignAndBranding #BrandExperience #VisualIdentity #Storytelling #CommunityBuilding #CaseStudy

How long does it really take to build a brand that resonates, captivates, and endures? Is it a matter of months, painstakingly crafting the perfect logo and tagline, or is it a years-long endeavour, deeply embedding your values into the market's consciousness?  Building a brand goes far beyond the visual aesthetics—it's about creating a legacy that speaks, connects, and remains relevant over time. What are the pivotal steps that transform a concept into a timeless brand? How do you measure the moments from inception to recognition? Can strategic planning and profound understanding of your audience accelerate the journey, or is the passage of time an irreplaceable commodity in brand building? The path to a strong brand identity requires insight, patience, and a clear roadmap. How far are you prepared to go to challenge the norms and redefine what branding means for your business?  We explore what’s needed to create a brand that stands the test of time. Read more: https://buff.ly/3ScNoph #BrandBuilding #BrandStrategy #BrandDevelopment

AVOIDING REBRANDING PITFALLS! We have explored the need for rebranding and the advantages of it in previous posts. But, in this post we will be looking at some #pitfalls you should avoid in your rebranding process. In 2010, Gap Inc. attempted a #rebranding with a new logo. However, the design faced swift and widespread criticism from customers and design professionals. Within a week, #Gap reverted to its original logo due to the intense backlash. Rebranding can breathe new life into a brand, but it's not without its risks. Here are 5 common mistakes to avoid: #1.Failing to conduct thorough market #research and understand audience preferences can lead to a rebrand that misses the mark. #2.Neglecting to honor the brand's history and heritage can alienate loyal #customers and erode brand trust. #3.Inconsistency in messaging, design, and customer experience can confuse audiences and dilute brand #identity. #4.Neglecting to involve employees in the rebranding process can result in lackluster execution and internal resistance. #5.Rushing through the rebranding process without careful #planning and execution can lead to costly mistakes and missed opportunities for success. By avoiding these common pitfalls, brands can ensure a successful rebrand that resonates with their audience and drives long-term growth. Stay connected for more insights and updates on branding, and mark your calendars for May 20th when my upcoming novel "Cupcakes & Promises" hits bookshelves. Pre-order your copy today and treat yourself to a delightful read filled with love, laughter, and irresistible cupcakes. https://lnkd.in/d5qsKDUP https://lnkd.in/d4A2ajbd #avoidingrebrandingpitfalls #branding #contentwriter #brandspecialist

Like humans, brands are ever-evolving and never necessarily finished. They grow, learn and adapt to the times, and meet new people along the way. This makes brand revitalization such an important skill to have as a creator or business, keeping things fresh, relevant and memorable. Here's how to do that 👉 https://bit.ly/4aL2D1k #wearepicsart

If done correctly, a rebrand can be incredibly successful. If not, it can fall flat and possibly affect your brand positioning and awareness... In 2009, Tropicana completely overhauled its packaging. With the intent to modernize, the company unveiled a dramatically different look. In just two months post-redesign, sales plunged by a whopping 20%, translating to a loss of $30M+. So how do CPG brands rebrand successfully? 𝗚𝗮𝘁𝗵𝗲𝗿𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: ✅ Conduct surveys, analyze interactions and engage on social media to understand consumer preferences.  ❌ Ignore feedback from your current customer base. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀: ✅ Use consistent colors, fonts and imagery. ❌ Overwhelm consumers with too many visual changes. 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻: ✅ Ensure your packaging communicates your brand’s values and message.  ❌ Change packaging size in a way that misleads consumers about the quantity. 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝘃𝗼𝗶𝗰𝗲: ✅ Refresh your brand voice to align with your brand's personality and appeal to customers' emotions. ❌ Overcomplicate your messaging with too many claims. 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲𝘀: ✅ Reconsider your product offerings to match current trends and consumer needs.  ❌ Follow trends blindly without considering what makes your brand unique. 𝗥𝗼𝗹𝗹𝗶𝗻𝗴 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗯𝗿𝗮𝗻𝗱: ✅ Educate your team on the new brand message.  ❌ Overlook obsolete inventory. Understanding what you represent and what the market wants is crucial.    Know when it is time for a fresh start and new goals. Check out more do's and don'ts of CPG re-branding in the visual. #branding #strategy #marketing Follow me for more tips covering all things marketing, creative and PR.