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The 3 biggest mistakes businesses make with video marketing: 1. Not using professional crews 2. Lacking a creative process 3. Ignoring ROI Let’s fix them: - Hire award-winning teams - Streamline your creative process - Focus on videos that pay for themselves 📈 Contact us to get started! Share your thoughts below! #VideoMarketing #BusinessGrowth #whitelensproductions #WLP #contentcreator #contentcreatorTX

Check out this new video about our rebranding journey at Frank and Harvey. Ever feel like your marketing's all tangled up? I was there a few months ago. In this video, I'm sharing how we untangled our own mess and found our voice. Quick hits: •Why surrounding yourself with killer creatives matters •How we're building an agency that actually helps (shocking, I know) •Some book recs for fellow marketing nerds Curious? Give it a watch and let me know your thoughts! #NoBS #MarketingMadeSimple #BrandingJourney

How can we bring more fun into business? Does business need to be all serious stuff? By adding creativity and a bit of playfulness to your communications, website, and overall approach can make your brand more engaging without losing professionalism. Fun doesn’t mean unprofessional; it means approachable. Picture a website with quirky illustrations, clever copy, or an interactive "Meet the Team" page that shows your staff as superheroes. Suddenly, visitors are sticking around because your brand feels fresh and inviting—not just another faceless business. In your communications, a touch of humor or creativity can make all the difference. Whether it’s a playful email subject line or a lighthearted social media post, fun is memorable and engaging. It keeps people interested and makes your message stand out in the sea of corporate sameness. When your brand makes people smile, they’re more likely to connect with you on a deeper level. By embracing fun, you create an environment where people actually enjoy interacting with your business. It’s not about being less professional—it’s about being more engaging, more human, and making sure that doing business with you doesn’t feel like just another task on the to-do list. Need help being more creative? visit www.emphasise.nz to make a difference. #leanstartup #innovation #marketing #marketingtips

I once dedicated two whole days to creating an ad for a client. I put in all my creativity and effort, but it didn’t go as planned. That moment taught me a valuable lesson: there's no need to start from scratch when fantastic templates are available! Now, with swipe files, I save time and achieve great results effortlessly. My work shines brighter, and it takes way less time. So why reinvent the wheel? Just swipe it! Check it out at SwipeMyFiles.com! #SwipeFiles #MarketingTips #AdCreation #CreativeProcess #TimeSaver #EffortlessResults #NoMoreReinventing #TemplateMagic #WorkSmartNotHard #ClientSuccess #MarketingStrategy #SocialMediaMarketing #DigitalMarketing #EntrepreneurLife

What fuels creative minds behind top campaigns? For our Executive Creative Director and Co-Founder, Alex Hill, it’s not a lucky pen or fancy software. In ADWEEK's Tools of the Trade column, Alex shares how paddle sessions bring clarity and fresh ideas to work challenges. "Keeping the body active keeps the brain smiling too," says Alex, proving that sometimes the best tool for creativity isn’t in the office but out in nature. Read the full feature to discover how breaking away from the desk can lead to breakthrough ideas: https://lnkd.in/dmSRNTuQ #toolsofthetrade #creativeprocess #agencylife

The ‘C’ word... I’m talking about the word ‘collective.’  (Did the click-bait opening get you?) In my work of late with FATFREE, I feel like I’m seeing this word more frequently, in how agencies both talk about and name themselves.  Searching the word ‘collective’ on LinkedIn using just a few filters - ‘Companies’ / ‘US’ / Industry (‘Business Consulting and Services,’ ‘Advertising Services’) - yields about 1,400 results. I mention this because, while it might be easy to use this word in storytelling, it takes time and effort to build a talent collective, like the one Mike Metz and Dennis Hayes have been carefully curating and constructing (more great ‘c’ words) for the past 19 years. If you're curious about collaborating with a team of marketing practitioners that has the experience to help you tackle thorny challenges and get the answer right the first time, I’d be happy to tell you more. Get FATFREE.  Purpose built for modern marketing. #digitalmarketing #branding #marketing #advertisingandmarketing

There's a more effective solution than waiting for your video to upload when you are creating a new ad > Business Manager Media Library Here's how to use it: Upload all of the assets you plan to use in your ads in advance to ML > Why? You save time waiting for assets to upload + you can do something else while waiting > How to organize it? I have 1 folder per each client After that... then each client's folder has different folders based on the products and concepts or months > How to use it? When creating the ads, just select the asset from the "Business" level, instead of the "Account" level Important NOTE: > Make sure to provide access to that folder to other team members, so they don't get errors when trying to use the same video for another ad

Let's talk creative briefs. Stakeholders think they're a pain and creators never seem to get a useful one, so where's the divide? Most stakeholders feel like the creative brief is just another hoop to jump through, but it can actually be a really important thought exercise to help you get more clarity about what you're really asking for. Creators, on the other hand, are begging you to just fill it out. Please. It will make things easier and you'll get your work faster with fewer errors. The creative brief is how you get everyone on the same page, and a well-crafted one makes projects clearer, faster, and more successful. Need help creating or revamping your creative brief process? Let's chat. #CreativeBrief #CreativeStrategy #DuskMarketing

Professionalism on a Budget: Green Screens as a Key Tool in Business Video Strategy. Dive into the intersection of professionalism and budget-conscious strategies with green screens. Understand how this tool becomes a key asset in crafting high-quality business videos without breaking the bank. Tip: Start with a basic green screen setup, and gradually invest in professional lighting equipment to elevate the quality of your business videos over time. Additionally, focus on refining your on-screen presence for a polished and professional look. Considering the flexibility green screens offer, how have you utilised diverse backgrounds to convey different themes or messages within your business video content? #VideoProduction #BusinessBranding #Storytelling #CreativeSolutions #QualityContent #Collaboration #BrandEngagement #ContentCreation #Branding #BusinessGrowth #ProblemSolving #GreenScreen #SpecialEffects

The prevailing thinking is that messaging is a creative act that belongs in the marketing department I disagree. I believe that messaging is a whole company effort, and that with the right tools & training, every employee can be a company storyteller. When you think of #messaging, what do you think of? What am I missing here?