ad:tech tokyo - アドテック東京’s Post

I love working with local government to help facilitate gender equality. Here are some things I’ve learned. - It is a privilege to be invited into this space, and I take the role very seriously; it’s one that comes with a high level of trust and accountability as well as an opportunity to be part of long-term change - Like many others, I have been banging on for what feels like a decade about the importance of Councils applying an intersectional gender lens to their work including the Council Plan and it's super exciting to start seeing this work take place. - ‘Creating gender equality’ is not any one person’s job, and the stakes are too high for this work to sit on any one person’s (or one team’s) shoulders. - There are many more conversations about the equitable distribution of power, resources and opportunities to come and they won't necessarily be easy. Change is happening. It might be slower than we’d like, but it’s definitely happening. And that’s what makes this work so exciting, but also important.

🔍 New Study: Gender Equality in Ads Boosts Sales by 10X 📈 SeeHer's latest research shows that accurate gender representation in advertising significantly increases sales. Brands embracing gender equality saw up to a 10X sales lift, up from 5X in 2019. 💬 "Advancing gender equality in advertising is crucial for brand survival and success," says Christine Guilfoyle, President of SeeHer. With younger consumers demanding accurate portrayals and lower tolerance for stereotypes, it's time for brands to prioritize gender equity. 🔗 Partnering with known hair product brands, multinational food manufacturing companies (L'Oréal, Kellogg, ) and more, SeeHer analyzed 24 creatives across eight brands. The GEM® Lift Study highlights how overturning stereotypes drives sales among diverse audiences. 🌟 Key Insight: Featuring ethnically diverse women improves advertising ROI for all households, regardless of race or ethnicity. Read more: https://ow.ly/lxYA50SkzeX #GenderEquality #Advertising #SalesGrowth #SeeHer #Marketing #ConsumerBehavior #InclusiveAdvertising #GEMLiftStudy

🚨📢 This week, Equileap will launch the 2024 Gender Equality Report & Ranking for developed markets! February 29 marks this leap year — and the release of our #GERR2024 for developed markets. Want to know which countries and companies are taking the leap in gender equality? In its 7th edition, the release of our #GERR2024 also marks the expansion of our dataset — Equileap will now cover developed and emerging markets. Stay tuned and discover our findings assessing nearly 4,000 companies in developed markets and learn more about highest scoring markets for gender equality and top companies: equileap.com Savannah Meacham, Clare O'Hara, Gro Høyer Thielst, Lorraine GOUMOT, Anne Rodier, Vivien Timmler, Karsten Seibel, Melissa Stevens, Martin Choi, CESGA®, Cristina Casadei, Sakakibara Ken, Hans Nauta, Andreia Marques Pereira, Violeta Molina Gallardo, Maitane Sardon, Emma Boyde, Alexandra Topping, Alicia Wittmeyer, Krissah Thompson, Diana Reese #dataforequality #genderequality #taketheleap #responsibleinvestment 

Fellow L&Ders! The lovely Helen Marshall is conducting some research into gender equality in L&D. This is open to anyone with an opinion, so spare a little time and share your thoughts! #learninganddevelopment #genderequality #genderequity #diversity #diversityandinclusion #learningatwork

I'm excited to share my design assignment for the Principles of Information Design class! 🎨 We were asked to take an existing infographic and redesign it to make it clearer and more effective. For my project, I chose to work on an infographic about Gender Equality in Africa. The original design had issues like too much text and a confusing layout, which made it hard to understand the important points. I focused on improving the design by using simpler visuals, better spacing, and clear colors to highlight the key facts. What I Improved: - Made the design easier to read with simple and clear visuals. - Highlighted important statistics so the message stands out. - Simplified the overall design to make it easy to understand at a glance. I’d love to hear your thoughts on my redesign! How do you think good design can help communicate important social issues like gender equality? #Linkedin #Design #Infograph

SOOOO COOL & SOOO PROUD!!! ♥️ (PS: I need your help, read below) Couldn’t be prouder! My wife Julia Neuen got nominated for the Mission Female award in the „lifestyle“ category! How cool is that? #Momof4 #serialentrepreneur of peaches & storchgeflüster. #femtech #diversity   What does she do? Helps companies to create more gender equality through consulting #femalelifecyclemanagement and #fertilitybenefits in order to become a talent magnet and overcome labor shortage If you like what you read, I would super happy, if you would support her with a quick vote. Takes not even 1 min… 1) Click here --> https://lnkd.in/ejggr3xs 2) Search for "Julia Neuen" 3) Click on the "auswählen / select" button 4) Confirm through "abstimmen / vote" button (bottom right) Simple, right? 😉 PS: If you are interested, how make your organization more female friendly, she is more than happy to answer any such questions... #missionfemale #strongertogether #familybuildingbenefits

Verizon and it’s many leaders like Iris Meijer embrace accurate portrayal and authentic representation knowing that it drives business growth. Put this power to work for your business to drive consumer engagement, connectivity and loyalty. SEEHER and the GEM Suite of Tools are proven in driving sales lift. Take the Pledge to Embed to drive your business goals.

Not a big sharer on here typically, but happy to have finished and to share this short report, which provides a framework for Fostering #GenderEquality in the Workplace! The report touches on diversity inclusion in leadership positions as well (including minorities along all lines of gender, race, and sexual orientation). This little briefer comes in advance of new legislation that will come into effect in July 2026, requiring all large, publicly-listed companies in the EU to meet new quotas for the percentage of #women holding directorship roles. Getting to 40% could be hard, so now might be a wild time to hire a gender equality specialist! 💫 Kudos to all the organizations already making strides in this area - it's been fun to work with some of you! Honorable mentions inside: Iceland, Sweden, and Norway! (Keep it up! We're all watching you! 😉) Unilever, Siemens, Booking.com, SAP, United Nations, European Commission, European Institute for Gender Equality, European Women's Lobby... #womenempoweringwomen #womeninleadership #womenintech #NGOleadership #womeninbusiness #ngoimpact #changemakers #challenge #genderpaygap #minorities #lgbtqia #lgbtqinclusion

GENDER EQUALITY ON THE MEDIA SPACE Gender bias on social media is pervasive, influencing followers, likes, and engagement. Studies reveal disparities in how content from different genders is perceived and valued. Women often face disproportionate scrutiny, receiving more criticism and fewer likes compared to men for similar content. Algorithms may also amplify biases, favoring certain gendered posts over others. This bias can affect not only visibility but also opportunities for collaboration and monetization. Addressing gender bias requires a collective effort from users, platforms, and policymakers to promote fairness, inclusivity, and equal opportunities for all genders in the digital space.

Yesterday, I had the pleasure of attending my first workshop on gender equality in business, hosted by Advance – Gender Equality in Business and sheboss-Führungsseminare von Frauen für Frauen. Marion Knaths led the session on navigating successfully in male-dominated environments, and I was blown away by what I learned. The exercises and peer feedback were especially helpful. We delved into real-life examples of how to navigate hierarchies and power dynamics. Sadly, this is still prevalent in most workplaces. It's essential to acknowledge that there's also a hierarchy between peers. My biggest takeaway was learning how to improve my posture and gestures when presenting. I tend to wave my arms around a lot, but I can improve my presence by standing still and folding my hands in front of me. 😊 A huge thanks to Marion for sharing her insights, and to SIX for nominating me to participate. I hope more female colleagues will have the opportunity to join such events in the future! 😎 #WeAreSix #diversity #advanced #sheboss