Honored to be named “Best AdTech Platform” in the 2024 Digiday Media Awards, further demonstrating our commitment to providing advertisers with the most privacy-forward, innovative, and performance-first solutions in the industry: https://bit.ly/4bSdMgF #DigidayAwards #programmatic #machinelearning #privacyfirst
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Marketing Director @ The Media Trust | Former AdMonsters Editorial Director | Currently on Bald Ambition Tour
Blair Robertson, CTO, Innovid at #ctvconnect: I would call it frequency management, not frequency capping. There are plenty of underexposed households—it's really about balancing the mix. But let's talk about the impact of frequency—"I saw too many and I'm annoyed." That's not cool! But a pub can control that. Wastage is the hard part—publisher can't control it, neither can DSPs or SSPs. You need someone who can see holistically like a—here's the plug—an ad server. We see 1.3 billion impressions a day. AdExchanger AdMonsters Cynopsis Chief Marketer
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Global Head of Technology, Media & Telecommunications | Partner & Managing Director | Driving sustainable & transformative change
Axios reported today on the breakups of telecom and ad tech “which were inevitable given a lack of effective integrations and mismatched strategies.” In the article, my colleague Jeffrey Goldstein helps explain what happened, covering business model and culture misalignment. Read the full article here. And let me know your thoughts in the comments below.
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I have been speaking with several AdTech professionals over the last few weeks, and here are a few of their predictions for 2024. · More and more advertisers will turn to digital out-of-home advertising. · Online choice architecture will be subject to deeper scrutiny and regulation. · The Digital Markets, Competition, and Consumers (DMCC) Bill, which will be passed. Do you agree? Anything to add? #adtech #adtechnology #adtechnews
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Americas Telecommunication Lead, Partner & Managing Director at AlixPartners | Expert in performance improvement
Axios reported today on the breakups of telecom and ad tech “which were inevitable given a lack of effective integrations and mismatched strategies.” In the article, we help explain what happened, covering business model and culture misalignment. It is another testimony to the need for TelCo to transform into a "Lean, Mean, Green Telco Machine" to be able to amplify value in the adjacent verticals. Read the full article here. And let me know your thoughts in the comments below.
Why telecom and ad tech businesses broke up
axios.com
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Director @ AdTechZone | Leadership, Sales & Business Development | Revenue Growth | AdTech | SaaS | Programmatic Advertising Expert
"Innovid Wants To Create Harmony Within The CTV Supply Chain" Automation, Not Competition: While we're building bridges to ad servers, we're not in the game of media transactions. No DSP, SSP, or ad exchange tags here. We're a software company, pure and simple. Efficiency is Key: Harmony Direct is all about streamlining the workflow. Imagine less friction, more action. It's like oiling the gears of the CTV machine for a smoother run. Transparency and Control: We're lifting the veil on the CTV advertising process. More visibility, less mystery. It's about giving control back to the advertisers and publishers. In a nutshell, Innovid's Harmony Direct is the silent hero in the background, ensuring your ad workflows are as smooth as a hot knife through butter, without stepping on anyone's toes. 🌟 Alyssa Boyle | AdExchanger Zvika Netter | Innovid Michael Treon | PMG Miles Fisher | Roku #CTVAdvertising #AdTech #InnovationWithIntegrity #OTT
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Optimize your programmatic success with our white-label SSP+Ad Exchange platform, featuring a comprehensive SPO toolkit that empowers you to drive results and take control. - Gain detailed insights into your supply chain for informed optimization. - Adjust node settings for smoother, more efficient ad delivery. - Use performance data to streamline your supply chain by removing underperforming nodes. Our users already see transformative results in their yield management strategies, and we’re not stopping here. Stay tuned for more advanced features in our next release, designed to enhance your programmatic campaigns further. #Programmatic #Adtech #SupplyPathOptimization #ProgrammaticAdvertising #AdTechnology #TeqBlaze P.S. Elevate your advertising strategy with TeqBlaze. Contact us to discover the full potential of our white-label SSP+Ad Exchange platform: https://lnkd.in/d5rR3TE2
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Ready to boost your ad stack with the latest Prebid tech? Let’s connect at the #PrebidSummit2024! Schedule a meeting: https://lnkd.in/dH4yMyJq Dynamically switch between client-side and Server-side with a simple script on the page. Also, #AYPrebidServer comes with AI-driven #trafficshaping, #DynamicFlooring, and #IDsolutions integration. One script, the most advanced Prebid tech. Eager to learn more? Catch up with Nils Lind, Ryan Abrahams, Priti Powell, and Jeff Deren—they can’t wait to tell you more! #ProgrammaticAdvertising #DigitalAdvertising
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It's tomorrow! 👇 🍪 Tomorrow, 12th March, 16.00 GMT, our wonderful host Angie Singh will be joined by Simon Bennett for our March virtual members session: Are we ready for the cookieless future? In the session, they'll explore: 👤 How identity resolution helps solve bridge the cookie gap 🌟 The different solutions available to programmatic practitioners 🏆 How to measure success 🧠 How publishers, adtech, agencies, and advertisers need to prepare #TWIPN #Programmatic #TheFutureisFemale #TheWomeninProgrammaticNetwork #CookielessFuture See you there?!
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Our Programmatic 101 course explores the types of companies that sit between advertisers and publishers in the programmatic universe. These partners and vendors are commonly referred to collectively as "ad tech." Enroll to hear The Trade Desk's Lukas Fassbender dive deep into two technology providers: DSPs and SSPs, and explain the suite of tools each offers to their respective customers: https://bit.ly/4ewCqop #TheTradeDeskEdge
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Thrilled to share our success story with Cuebiq, a trailblazer in privacy and industry advancements. In our partnership, we responsibly elevated cross-channel impression matching, bridging the gap between online ads and offline store visits for profound client insights. Read the full case study to discover how we empowered Cuebiq by capturing and matching more impressions in web, mobile, and CTV environments to mobile ad IDs (MAIDs). By proactively refining measurement solutions, Cuebiq not only unlocked greater campaign effectiveness but also fortified client trust. Download here to read the full case study.
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