Adverio - Growth Optimizers’ Post

Wohoo! 🥳 Our very own Chief Strategy Officer, Mike Danford 🦏, was featured on the latest episode of The Amazon Strategist Show with John Cavendish In this episode, you’ll discover: 🦏Effective management of 1000+ SKUs 🦏Dynamic pricing tactics for high-traffic events like Prime Day 🦏Ad optimization tips for large catalogs 🦏Insights into our profit/pulse system and its benefits You don't want to miss this! 🙌

𝗙𝗿𝗼𝗺 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆 𝘁𝗼 𝗣𝗮𝘆 𝗗𝗮𝘆: 𝗨𝗻𝗶𝗾𝘂𝗲 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗣𝗿𝗼𝗳𝗶𝘁 & 𝗣𝗿𝗼𝘁𝗲𝗰𝘁! #PrimeDayProfits #SmartStoreStrategies #SalesBoost #ProtectYourBiz #PrimeDayHacks

𝗖𝗼𝘂𝗹𝗱 𝘁𝗵𝗶𝘀 𝘀𝘂𝗺𝗺𝗲𝗿 𝗴𝗲𝘁 𝗮𝗻𝘆 𝗵𝗼𝘁𝘁𝗲𝗿? Well, Walmart just turned up the heat with its biggest savings event ever, "Walmart Deals," running from July 8-11—right before Amazon's Prime Day on July 16-17. 🛍️✨ Amazon’s Prime Day delivers jaw-dropping reach, racking up over 25 million purchases on the first day last year, paired with lightning-fast delivery. With personalized recommendations and exclusive early access for Prime members, the potential for sales boosts is immense. Walmart’s event is no slouch either; perfectly timed to capture those early birds. With Walmart+ members getting a five-hour head start and the lineup featuring must-have back-to-school items, sellers have a golden ticket to a massive, ready-to-spend audience. Thrilling times for sellers! Both Walmart Deals and Prime Day offer unparalleled opportunities. Here’s a pro tip: Craft hyper-targeted campaigns that exploit the unique strengths of each platform. Amazon’s extensive product variety and deal-finding tools are a paradise for data-driven marketers. Meanwhile, Walmart’s emphasis on curated shopping experiences and instant savings hits the sweet spot for value-conscious shoppers. Whether you’re on Amazon or Walmart, Adverio is here to help you dominate these mega sales events and boost your brand presence! Shoot me a DM—let’s make it happen! #primeday #walmartdeals #Amazon #walmart

𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗮 𝘄𝗵𝗼𝗹𝗲 𝗹𝗼𝘁 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘃𝗶𝗲𝘄 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀. As someone who's obsessed with leveraging data for growth, I'm thrilled about these new features on Amazon. These tools can be accessed within the Customer Review Insights tab of the Opportunity Explorer. Here’s what it has to offer : 🔍 **Review Trends:** This feature is fantastic for staying in tune with customer sentiment. It analyzes shifts in customer sentiment over the past six months. The six-month trend analysis can really help pinpoint what's working and what's not. ℹ️ **Parent ASIN Insights:** If you have a complex product line this will help in getting a comprehensive view of customer feedback across multiple variations in one glance. Saves time and provides deeper insights. ⭐ **ASIN Benchmarking:** You can now compare your product’s star rating to the category average. The ability to compare your product’s star rating to the category average is invaluable for strategic positioning. It’s a straightforward way to identify where you stand in the competitive landscape. 🔎 **Topic Drilldown:** Diving deep into sub-topics in reviews is pure gold. Understanding specific customer concerns and product attributes can directly guide product development and improvements. Overall, these features are designed to help any brand elevate its product launches through actionable insights straight from customer feedback. Share and drop in comments to help the community.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗯𝗮𝗻𝗸 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆? With just 3 weeks away from July 16-17 you might need to hear this! It's all about setting the RIGHT PROMOTIONS Remember, today's consumers are SMARTt. They know a good deal when they see it. So here are my top 4 tips on how to make the most of Amazon's Prime Day 2024 : 1️⃣ Set up exclusive discounts specifically for Prime members. This will give them an extra incentive to purchase from you. 2️⃣ Create single-use claim codes for your promotions. This will ensure that only those who are eligible for the promotion can use it. 3️⃣ Choose the right type of coupon for your promotion. Are you offering a percentage off or a dollar amount? 4️⃣ Tailor your promotion to specific audiences. Make sure you're targeting the right people with the right message. Amazon Prime Day only comes around once a year. So, don't miss out on this opportunity to boost your sales. If you want to learn more on how to maximize your sales this upcoming Prime Day, read our most recent blog about Amazon Prime Day 2024: The Ultimate Guide for Sellers.

🔎 Have you ever tried searching for your ASIN on Amazon and found nothing? Most sellers overlook this critical issue: hidden suppression on Amazon. Understanding Hidden Suppression: Hidden suppression occurs when active listings are not searchable on Amazon. If your ASINs don't appear in search results, they might be suppressed. Steps to Identify and Fix Hidden Suppression: 1️⃣: Access Seller Central: Log in and navigate to Inventory > Inventory Reports > Download Category Listing Report (CLR). 2️⃣: Download and Filter Report: Open the CLR, filter by item_type and external_product (Product ID Type) to identify ASINs not appearing in search results. 3️⃣: Verify ASINs: Check each ASIN on Amazon.com to confirm visibility. 4️⃣: Cross-Check in Seller Central: Manage inventory and update categories if necessary for highlighted ASINs. 5️⃣: Contact Amazon Support: Open a support ticket to resolve hidden suppression for affected ASINs. If you found this guide helpful, share your insights and solutions in the comments to help others navigate this issue effectively 🧭

𝗔𝗿𝗲 𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝗹𝗶𝘀𝘁𝗶𝗻𝗴𝘀 𝗰𝗹𝘂𝘁𝘁𝗲𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗰𝗮𝘁𝗮𝗹𝗼𝗴? Merging ASINs is a powerful strategy to protect your brand and streamline your product listings. Here’s a quick guide to get it done right. 1️⃣ Check Attributes: Ensure that all attributes like category, brand name, title, and images are identical for the ASINs you want to merge. 2️⃣ Download and Compare CLR: Download the Category Listing Report (CLR) and compare to ensure the ASINs have matching attributes. 3️⃣ Submit Merge Request: Navigate to Help > Get Support > Selling on Amazon > Products, Listings, or Inventory > Merge Duplicate or Split Product Pages. Select Merge Duplicate Product Page. Key Points: ◾ ASIN 1: ASIN that needs to be merged. ◾ ASIN 2: Target ASIN (the one you want to keep). 4️⃣ Manual Case if Rejected: If your merge request is rejected, open a manual case via Help > Get Support > Describe Your Issue > Products, Listings, or Inventory File Upload Issue. (Check the sample email on the comments ) Pro Tip: Don't hesitate to open a new case if your request is initially refused. Consistency and detail are key. Have you merged ASINs before? Share your experiences or any tips you have in the comments.

𝗔𝗺𝗮𝘇𝗼𝗻'𝘀 𝘃𝗶𝗱𝗲𝗼 𝗽𝘂𝘀𝗵 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲. Like most things Amazon does, this move is BIG. They've opened up new ad inventory, added organic placements for video, and introduced new video ad formats - including vertical video. And if that wasn't enough, they recently tested video in the main image spot on search results. Why does this matter? Because video is the future. It's more engaging, memorable, and shareable than any other type of content. And with Amazon leading the charge, it's only a matter of time before video dominates the e-commerce world. So, whether you're a marketer or an influencer, it's time to start incorporating video into your strategy. The clock is ticking 🕒

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻? Here’s how to get it right! Are you losing out on sales because your Amazon listings aren't effectively showcasing your product variations? Navigating Amazon’s catalog management can be daunting. Many sellers miss out on potential customers due to poorly organized product variations. Here's a step-by-step SOP to establish solid connections between product variations using Amazon’s Category Specific template. 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗙𝗼𝗹𝗹𝗼𝘄: 1. Download the Category-Specific Template: Start by downloading the relevant template for your product category. 2. Identify Your SKUs: Gather all SKUs (both FBA and MFN) that need to be parented. Visit Inventory > Manage All Inventory and search for each ASIN to find and note the corresponding SKUs. 3. Prepare Your Flat File: Open the template and enter information for both Parent and Child ASINs: ◼ Parent Listing: ◾ Product Type: Ensure you select the correct product type for valid dropdown options. ◾ Parent SKU: Create a unique identifier using a standardized keyword like "PARENT." ◾ Brand Name & Parent Title: Ensure consistency with your child ASINs and a non-specific parent title. ◾ Variation Data: Set values including Parentage (Parent), Variation Theme, and leave fields like Fulfillment Center ID blank. ◼ Child ASINs: ◾ Enter each Child SKU and appropriate variation data including Size, Color, etc. ◾ Set Fulfillment Center ID (AMAZON_NA for FBA, DEFAULT for FBM). 4. Upload Your Inventory File: Save the filled-out flat file and upload it via Inventory > Add Products via Upload. Refresh the page first and select the right Amazon store before clicking ‘Upload file.’ 5. Monitor and Verify: Check the upload status and download the processing report for any errors. Verify parentage creation across Manage All Inventory, Variation Wizard, and the Amazon Detail Page. How do you manage your Amazon listings? Share your best practices or challenges in the comments below!