Advertima’s Post

Mythbuster: In-store Retail Media will never match the online success story. Let’s debunk the myth. That In-Store Retail Media is inherently inferior to online media. 🚫 Not true! says Advertima Co-Founder, Chief Executive Officer Iman Nahvi. In this explosive retail media commentary, Iman explains how Advertima is propelling In-store Retail Media forward with its cutting-edge technology and successful partnerships. Retailers and brands can really replicate online success in-store. Advertima’s real-time audience-based solutions boost existing in-store media selling and delivery approaches with:  💡 Real-time programmatic activation 💡 Access to incremental media revenues 💡 More compelling shopper experiences ➡ Read more here: https://lnkd.in/dA4Tf8vU and decide for yourself whether it’s time to change the narrative about In-store Retail Media’s growth and commercialization opportunities. #retailmedia #advertima #instore #retailtechnology #programmatic

Location is NOT everything in Retail. When it comes to In-store Retail Media, the audience is everything. Selling in-store inventory based only on location is like selling a Ferrari at the price of a Fiat. And yet, most retailers sell their biggest asset – direct access to shoppers at the PoS - for a fraction of its true worth. Why? Because you can’t get advertisers to pay a premium for ‘assumed audiences.’ A screen looping soda ads at the drinks aisle does just that.  You must pray that the right buyer sees the right ad at the right moment. Reaching ‘addressable audiences’ in real-time, on the other hand, is far more valuable. It’s what’s propelling ‘online’ Retail Media to $100Bn in revenues and counting. And now, it’s possible in-store too. Read Alison Dunham's latest blog article to learn how you can sky-rocket the value of your in-store Retail Media inventory by selling addressable audiences, not locations: https://lnkd.in/ehXxrCSy #retailmedia #retailtechnology #advertima #addressable #audiencetargeting

Debunking the Myth: In-Store Retail Media's Rise to Match Online Success Dispelling the notion that In-Store Retail Media is inherently inferior to its online counterpart is crucial. Advertima's Co-Founder and Chief Executive Officer, Iman Nahvi, sets the record straight in a compelling thought leadership piece featured on IAB UK. Iman sheds light on how Advertima is revolutionizing In-Store Retail Media through cutting-edge technology and strategic partnerships, paving the way for unprecedented success. Contrary to popular belief, retailers and brands can indeed replicate the online success within physical stores. Discover how Advertima's real-time audience-based solutions are elevating in-store media strategies, offering: ✔ Real-time programmatic activation ✔ Access to incremental media revenues ✔ Enhanced shopper experiences ➡ Explore more insights here: https://lnkd.in/e4A8PaDj and join the conversation about reshaping perceptions surrounding In-Store Retail Media's growth and commercialization potential. #retailmedia #retailtechnology #advertima #instore #iabuk #programmatic

ICYMI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

With the rise of retail media networks, stores and retail-adjacent environments are being transformed into advertising powerhouses. Read more retail media insights and key stats from our Global Media group: https://lnkd.in/eFbidvhR #OOH #DOOH #media #RMN #retailmedia #retailmedianetworks #retail #advertising #digitalmedia #finance #investmentbanking