Advertima’s Post

“With AI, you’re getting way more granularity and detail into what is actually in the content without giving up the show title. So it really is a benefit to the entire industry.” Our VP of Product, Amit Nigam, shared his thoughts on the impact of AI on contextual targeting in CTV in the latest Alliance for Video-Level Contextual Advertising and TVREV research report. Download the full report for more: https://hubs.li/Q02kSlH90

🚀 Yieldmo Partners with Kumo AI to Revolutionize Ad Targeting! In the shift away from third-party cookies, Yieldmo joined forces with Kumo AI to enhance audience targeting and ad performance. Seamlessly integrating with Yieldmo's Snowflake-based infrastructure, Kumo provided AI-driven solutions that deliver more relevant and effective ads. Key Wins: 🔍 20% improvement in targeting accuracy with Kumo's predictive models. 💡 5-10% boost in performance for downstream models. ⏳ Significant time savings in feature engineering, empowering their data team to focus on strategic goals. Discover how Yieldmo enhanced ad relevance and effectiveness with AI-powered targeting. 🌟 👉 Learn more in our latest case study! https://lnkd.in/dKvEWEBu #AdTech #AI #PrivacySafeMarketing #AdTargeting #Yieldmo

4D is the privacy-first contextual targeting and insights platform that enables the delivery of display, video, and in-app campaigns in environments consumers trust 🔥 Follow team 4D Contextual Targeting & Insights today, to keep in the know surrounding all things #contextual #contextualtargeting #context #advancedai #ai #machinelearning

💥 News from Advertising Week New York 💥: Samba TV has partnered with IRIS.TV! The partnership, leveraging Samba AI, provides privacy-forward contextual targeting solutions bolstered by next-generation measurement of reach, frequency, and business-based outcomes. “Our industry has been riddled by a conflict between context and audience. This partnership with IRIS.TV represents convergence—reconnecting context and audiences to achieve measurable gains for marketers. By applying our AI to any IRIS-enabled publisher, we’re not only expanding contextual advertising attributes, but also providing advertisers with more accurate and comprehensive cross-platform measurement. This collaboration embodies our commitment to delivering new and more scientific approaches to advertising without compromising on privacy principles.” -- Samba TV Co-founder and CEO Ashwin Navin Read more from Phil Kurz via TV Technology 👉 : https://lnkd.in/grkX4kjV #AWNY #AI #ContextualAdvertising #ContextualTargeting #AdStrategy

CKE Restaurants, Inc. brand Carl's Jr.® and PMG show that AI-powered video-level contextual targeting drives better results in CTV. Carl's Jr. wanted to drive more in-store visits and sales to their 1000+ restaurants in the U.S. PMG used IRIS-enabled™ PMPs to reach the brand's target audience in CTV. They converted at a higher rate than all other targeting methods, resulting in: • 35% incremental lift in visits, +21% higher than all tactics including first-party identity, demo, and pub-declared bid-stream data • 152% incremental lift in sales • 2.2X ROAS. Read this case study to learn more > https://bit.ly/4bZrNJC Video-level contextual segments created by IRIS.TV's data partners that utilize AI to analyze video frame-by-frame: Captify®, GumGum, KERV Interactive, Pixability, and Silverpush #casestudy #connectedtv #ctv #programmatic #adtech #ai #contextualadvertising #contextualtargeting

What really excites me about this campaign is that it validates what we, as consumers, intuitively feel about advertising. Whether we’re alone scrolling late at night or curled up on the couch with family ready to binge our favorite show, mindset matters. Signal loss is real, but the one signal that won’t deprecate is our love of stories. If you know what interests your customers, then reach then when they are watching the shows and movies they love. As a viewer, I’m excited that advertising is going to be a whole lot better. As a member of IRIS.TV, I’m excited that we can make game-changing AI solutions like Captify®, GumGum, KERV Interactive, Pixability, and Silverpush accessible to brand pioneers like CKE Restaurants, Inc. and their CMO Jennifer Tate and marketing innovators like PMG and their visionaries Sam Bloom, Michael Treon, Doug Paladino, and Stephen Governale who are showing us all how to bring the art and science back to marketing. #innovation #marketing #advertising #digitalmarketing #streamingmedia #streaming #ai #adtech #programmatic #FAST #ctv #connectedtv #contextualadvertising

Reach out to hear more about how IRIS.TV can help drive performance of your CTV campaigns! IRIS.TV, #ctv , #data, #performance, #contextual , #brandsaftey

Generative AI (GenAI) is reshaping marketing personalization. Discover the groundbreaking insights shared by Jason Brown from Acxiom on how GenAI bridges the data gap, allowing brands to customize ad creative with unparalleled precision in audience and offer targeting. Explore the transformative capabilities of GenAI and how it elevates focus on individual relevance, setting a new benchmark for customer experience. https://lnkd.in/emCJsapF #Acxiom

Some exciting news today. Reaching viewers at the right moment and mindset is now driving big outcomes in real life metrics like sales and foot traffic. It is still early days for streaming TV. The market is beginning to adopt new technologies like the IRIS_ID. Driving outcomes, not just matching an IP, is the biggest opportunity to expand the TAM of streaming. We're focused there—growing the whole market and all of our work is around one product, the IRIS_ID. Building trust as a content data clean room for publishers, and acting as the infrastructure and enrichment service to connect publishers with the leading computer vision AI data co's in contextual, emotional, and brand suitability has been hard. But now that we're seeing the IRIS_ID available at scale, it is becoming easy for advertisers to place ads when their ad is relevant. We now know that relevance drives business outcomes. This case study is consistent with performance trends we're seeing for buyers in all of our research across top of funnel (lift, purchase intent) and bottom funnel metrics (sales, foot traffic, app downloads). For publishers and ad platforms—that means higher CPM and yields. We're excited to it on the record! Placing ads next to relevant content makes sense, but you have to prove it works. A big thank you to Jennifer Tate.,CKE Restaurants, Inc., Michael Treon, Doug Paladino and the whole PMG team for being great partners. I hear there is pretty visionary head of partnerships at PMG in Sam Bloom too ; )

From enhanced targeting to optimizing ad performances, increasing efficiency to personalizing ads, programmatic advertising marks a fundamental shift in ad space acquisition and sales. By leveraging advanced algorithms and technology, it automates the ad placement decision-making process, targeting the most relevant audiences with exceptional precision and efficiency. Read this blog to explore how AI and Big Data are redefining programmatic advertising: https://lnkd.in/gCT9e2Jg #ProgrammaticAdvertising #AI #BigData #AdTech #MarketingInnovation #DigitalAdvertising #AdOptimization #DataDrivenMarketing