In our latest white paper, we explore how point of care marketing is effective in breaking communication barriers between patients and their providers, across doctors’ offices, hospitals, and outpatient centers. Using data points from WebMD surveys and interviews with physicians, we show how utilizing a 360-approach to healthcare content empowers patients and their caregivers to participate fully in—and better manage—their health. Read our white paper today:
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In an interview with WebMD CEO Bob Brisco, basketball legend Kareem Abdul-Jabbar spoke candidly about the long road to his atrial fibrillation diagnosis, the symptoms he dismissed, and the denial that almost killed him. By incorporating real-world examples into POC content—such as interviews with culturally recognizable people—these educational materials not only increase access to life-saving information but can also enhance the health literacy of underserved populations. Thanks to Point of Care Marketing Association for sharing our most recent article—available to read here: https://lnkd.in/dPTeH2ZG #pointofcare #healthequity
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In honor of Black History Month and American Heart Month, our latest article highlights how point of care helps build trust and enhance health equity across communities—at the moments that matter the most. Read the article here: https://lnkd.in/dbhh42MX
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February is American Heart Month, a time for us all to focus on—and share valuable education regarding—cardiovascular health. WebMD TV Heart Health is integrated into the patient journey and supported by in-hospital providers in cardiovascular departments. Learn more by emailing hospitalpoc@webd.net #heartmonth #hearthealthawareness
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We're looking forward to sponsoring the POC NOW Summit in New York City. See you there!
Announcing this year's Point of Care Summit! We're excited to share the data, research, and insights guiding #POC #marketing today. Get the latest strategic insights on and approaches to: • Leveraging data for smarter patient engagement • Educating HCPs for broader impact • Personalizing POC marketing content • Integrating digital and in-person experiences • Building multi-channel campaigns that drive results • Optimizing campaigns for healthcare standards Space is limited, register now: https://lnkd.in/emcMy5FN Supported by: CheckedUp, PatientPoint®, GoodRx, Phreesia Life Sciences, OptimizeRx, Targeted Media Health @ Dotdash Meredith, WebMD, ConnectiveRx, CoverWrap Communications LLC, Doceree, Health Monitor Network, Constant Media, InStep Health , Physician's Weekly, U360 Medical, Alliance for Audited Media, Mesmerize, Veradigm®
POC NOW Summit
events.pocmarketing.org
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Don’t underestimate the critical role hospitals play in the seamless distribution and administration of vaccines. Whether you’re looking for assistance in promoting vaccination events, educating the community, or building brand awareness, WebMD Hospital Point of Care has the expertise and network to make a meaningful difference. Elevate your brand’s visibility this season—get in touch with us at hospitalpoc@webmd.net.
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Indulging in the festivities of the holiday season often involves family dinners, delicious treats, and an abundance of food that might not be the best for heart health. If you're looking to promote a cardiology product or engage with a discerning client base turn to WebMD TV Heart Health. Your useful cardiology content will be recommended by providers to patients throughout their hospital stay. Reach out to us at hospitalpoc@webmd.net to discover how our platform can elevate your message and make a lasting impact.
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