Advertising is Simple’s Post

In this week's Good Marketing Brief, Nhu talks through Wendy's marketing "oopsie" and ways to engage using events. Last week, Wendy’s announced that it planned on rolling out “dynamic pricing” with digital menu boards, hinting that prices would change based on demand. After receiving some serious public pushback, Wendy’s backtracked and clarified that prices would not be increasing — just discounted during slower business hours. What lessons can nonprofits draw from this PR nightmare? Be clear with your messaging, and don’t hamper the trust of your audience. Trust is a motivating factor in their decision to back your cause, often influencing whether they stay or move on elsewhere. Noticing more lapsed supporters? Continue leaning into community and experience. To dig into that a little bit more, this week’s brief spotlights how events can engage new supporters and recapture older ones. Find the full brief and resource links here: https://lnkd.in/gXce7Akt #GoodMarketingBrief #nonprofitmarketing #communityengagement

✋🏼 ✋🏽 ✋🏾 Raise your hand if you’re already planning for year-end activities. And I don’t mean pumpkin spicing, caroling, or ball-dropping, if you do any of those. August is the best time for year-end professional planning. 🤯 There, I said it. I had to. For all our benefit. Even though you may still be #vacamode, NOW is the best time to plan your end-of-year activities, whether it’s strategic planning, fundraising, membership drives, holiday thank-you campaigns, etc. Here are just a few projects that I’m currently prepping with Oct-Dec launch dates: • Producing creative for an October new member recruiting campaign • High-level planning for EOY fundraising support (not sure if it will be a campaign or not yet!) • Creating a save-the-date for a holiday PSA campaign • Re-launching an election disinformation campaign and promoting through election day • Starting conversations around a year-end in-person strategic planning session (this one has a lot of pieces to prep!) I’m breaking these projects into small steps and doing a little each day. By September, I will feel prepared to tackle the last-minute things that are bound to come up.

With time running short and constraints on quality inventory campaigns need to get creative for ways to reach voters. Not advocating airplane banners but if a unique advertising opportunity arises do not dismiss it out of hand, as in a House race I managed a volunteer suggested an airplane banner. Skeptical at first, but when he told me the hourly cost we used it as an email fundraising contest to ask our list for banner naming suggestions. The result, our contest raised many times over the rental fee and although not the most targeted ad, the plane flew above the Stockton Asparagus Festival for 90 minutes garnering local news coverage. #politicalcampaigns #politicaladvertising

Did you know that affluent women are making a dramatic and dynamic impact in the philanthropic sector? ICYMI, portfolio strategists and Philanthropic Solutions representatives from Bank of America Private Bank, ACEF's new investment advisor, recently discussed these and other intriguing findings from the 2023 Bank of America Study of Philanthropy: "Charitable Giving by Affluent Households." Hosted by Jennifer Chandler with panelists Una Osili, Dianne Chipps Bailey and William Jarvis, the seminar explored trends in giving and volunteering; the use of a robust toolkit of strategies and vehicles to help meet giving goals; how women are changing the world of philanthropy and how its future will be shaped by engaging the next generation. View this informative and interactive discussion on-demand to kick-start your New Year development plan. https://lnkd.in/epkwtW8P. #charitablegiving #philanthropy #philanthropicsolutions #affluentgiving #ACEFis50 #endowments #armenianchurch #investing #investmentplanning #armenian #easterndiocese #BankofAmerica

Marketing for nonprofits requires a unique blend of creativity, empathy, and strategic planning to truly engage audiences and inspire action. Here are five strategies to get you started. https://lnkd.in/gNREscjU Written by Maria A. of Fortune 206

Marketing for nonprofits requires a unique blend of creativity, empathy, and strategic planning to truly engage audiences and inspire action. Here are five strategies to get you started. https://lnkd.in/ecSxNtwe Written by Maria A. of Fortune 206

Have I told you how much I love social media campaigns for nonprofits? Honestly, if you feel like your content is drab, it's a great way to spice things up! But, how many social media campaigns should your organization do in a year? THESE ARE THE CAMPAIGNS ALL NONPROFITS SHOULD BE DOING: 1 - Quarterly targeted awareness mini-campaigns (4) 2 - Giving Season Ask (1) 3 - Major Event (1 or 2) So around 6-8 total social media campaigns per year. This is ON TOP OF the ongoing social media marketing you are already doing! Curious about social media campaigns for nonprofits? Slide into my DMs and let's nerd out about how you can implement mini-campaigns and level up your nonprofit's social media!

Understanding human behavior is one of the most powerful tools in life. This video showcases how a well-crafted strategy can spark people's curiosity, leading them to do good for others. The video features a unique campaign where passersby use their Visa cards at outdoor installations to make various types of donations, turning curiosity into meaningful action. This version maintains the essence of your original message while making it more engaging and polished for marketing, publicity, and public relations purposes. #marketing #socialmedia #innovation #digitalmarketing

Wonder why you're not seeing results from your digital marketing? Our May 21st program digs into "why" your efforts aren't working and shows you "how" to reach key audiences through strategic, highly focused campaigns! Jenny Armbruster, Deputy Executive Director will share how her organization, PreventEd, successfully utilized digital marketing to reach key constituents. She will be joined by Patti Price, Senior Account Strategist at Hubbard Broadcasting, Inc., and Liz Johnson, Digital Brand Specialist at 2060 Digital. Register here: www.npmarketers-stl.org #digitalmarketing2024 #nonprofit #LunchAndLearn

New Blog Post Alert! Our latest blog post, "Harnessing the Power of Social Media for Nonprofit Marketing Success," is live! Dive into invaluable insights and strategies to elevate your nonprofit's outreach efforts and make a greater impact in your community. Read it here: https://smpl.is/8spxx #MarketingMessenger #EbonyAzuriConsulting #NonprofitMarketing #SocialMediaSuccess #BlogPost