Advisors Excel’s Post

Wishing Marquice Williams and the Atlanta Falcons a healthy/successful 2024-25 season. I learn so much from Marquice every game weekend. My reflections from preseason, week 2. 1. Energy: Bringing high (positive) energy is contagious to players AND your leadership peers. 2. Short-term memory: Continue living by the old saying “Don’t let one play OR game beat you twice.” 3. Errors: They happen. No need to address every blunder during a game—pick your spots. 4. Emotion: It’s unspoken, but players DO like to see their coaches shake the room... internally & externally. 5. Smile: Whether you're on the field or in an office, we all have a job. Let's have fun while we're here. Historic season loading in ATL. Rise up!!

Pause for a moment – you’ll want to read this. Incorporating CTAs into your content can significantly boost engagement with your post. However, it’s crucial to understand user behavior on specific platforms to identify which CTAs really work. Hear Gary Vaynerchuk’s insights on one of his favorite Super Bowl commercials from last night, and you’ll see what makes a CTA truly effective.

🏈 Touchdowns, Traditions, and Triumphs: Celebrating the Cultural Legacy of the Super Bowl! 🌟 As you know, the Superbowl is next Sunday. As we gear up for yet another super spectacular one, let's talk about the rich history and cultural significance of this iconic event. 🚀 A Tale of Triumphs: The Super Bowl transcends the realm of football, unfolding as a chronicle of triumphs—a yearly performacne making together the narratives of champions. Since its first game in 1967 with the GreenBay Packers and the Kansas City Chiefs, to the present moment, every Super Bowl crafts a story stitched with threads of athletic excellence and collaborative spirit. Each edition unfolds a chapter of the invincable human spirit carved in the annals of sports history. 🏈🏆 Beyond the Game: But it's not just about touchdowns and tackles. The Super Bowl has evolved into a cultural phenomenon, reflecting the spirit of the times. It's a moment when the country comes together, not just to watch a game, but to celebrate unity, diversity, and the shared joy of competition. Halftime: A Stage for Culture: The halftime show has become a cultural touchstone, featuring performances that transcend genres and generations. From marching bands to global superstars, the halftime show is a time for everyone to come together. It adds a new layer to the Super Bowl's cultural quilt, leaving an amzing mark on our memories. 🎤 🎶 🌐 So, as we rev up for Super Bowl LVIII, let's celebrate the rich history and culture that makes the Super Bowl more than just a game. Share your favorite Super Bowl traditions or memories below! 🏈🎉 #SuperBowlHistory #CulturalCelebration #SuperBowlLVI #SportsAndCulture #sportmarketing

4 Reasons Why the NFL is sooooo popular. Making friends is one of them. 1. Best Fantasy Sport - you get to the point where you don't care which team wins as long as your guy racks up points 2. Non-Stop Action - there are longer periods of continuous play than in any other sport. You can go long stretches with no commercials. 3. Only 1 Game Per Week - you know when your team is playing, you know when the jersey needs to be washed and you know when you need to go to the grocery store. 4. You make more friends - Find the bar in town that supports your team. Wear your jersey. Tell me how many friends you are going to make within 15 min. Any others??

The winning team had a clear understanding of the process, and discussed it multiple times during the season and during the 2 weeks before the Super Bowl. The players were confident and knew what to do when sent out for the coin toss. They even knew the procedure if the 49ers scored a touchdown on their first possession instead of a field goal. On the other hand, the 49ers players weren't aware of the rule changes and treated OT like a typical game. Which team would you like your company to emulate? And, if you're dreaming of a big win, are you and your employees prepared? Reach out to Beck Insights to learn how to achieve your goals: https://lnkd.in/eGQGdheU

You might ask yourself is an ad starring two of the greatest actors and the greatest quarterback of all time...from the greatest state in the nation actually worth it? The math might just say yes. Figure a spot cost of around $25,000,000, which gives room above the cost of ol' Benny the last go around, along with the time itself, getting his friends involved, etc. Take into account the average margin for Dunkin'...then look at the sales for hoops of dough fried in fat. It will only take about 11 days of the average donut sale volume to recoup the costs. To put it another way, they need to increase donut sales by about 3% this year. All that assumes that those sales don't come with any other purchases...so this one looks like a win. Those are apples (err...donuts) I can get behind. #dunkin #dunkindonuts #advertising #superbowl

Releasing a schedule like this: 🔥 Employee advocacy? ✅ On brand?✅ Touching various target markets?✅ High-quality filming + edit?✅ I always say marketers can learn from other industries and apply similar concepts to theirs - here’s a great example to learn from. Oh, and I can’t forget - RN4L 💪🏼

According to Forbes, "In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies." This is no less true for sports teams and the Ravens make it a regular practice to seek out meaningful collaborations. #influencermarketing #influencers #socialmediaadvertising #footballbusiness #sportsbiz