Advisors Excel’s Post

Want your videos to perform on social media? Social sensation Vayna Jerabek notes it's important to be yourself—but don’t make it all about you. On the latest episode of the Presence Podcast, Vayna shares her top tips for creating authentic content that resonates and reverberates. DON’T: ❌ Worry about how you look on camera ❌ Try to seem cool ❌ Make it all about YOU DO: ✅ Lean into your expertise ✅ Make your content approachable ✅ Deliver value and help OTHERS Check out the full episode for more of Vayna’s intel about building your brand through viral social content: 🎙: https://lnkd.in/gJaSYmj2

Podcast guest appearances expands your marketing strategy beyond social media. 🎙️ When you're a guest on a podcast, your message reaches new audiences through email lists, summits, and platforms like YouTube, broadening your client base effortlessly. #6figurebusiness #6figurehealthcoach #businesscoach

On episode 125 of the David F. Haas Podcast, I sat down with Hope @getcreativewithhope, a local Content creator & Social media marketer. We discussed the importance of letting go of broad marketing strategies.  Hope's advice? Focus on 2-3 target personas to truly connect with your audience. 🌟 Sometimes, success means embracing new advice and evolving our approach. Tune in to learn more! #ContentCreation #EmbraceChange #GrowthMindset #Podcastclips

I was recently a guest on the Small Business Sweet Spot podcast. -Barb Davids and I talk about alternatives to social media marketing, such as email newsletters and podcasts, and highlight the importance of building genuine relationships and leveraging professional networks like LinkedIn. I also speak about the need for personalized marketing approaches and overcoming marketing fatigue and the shame often associated with self-promotion. This is a must listen if you are wanting valuable insights into creating effective, authentic marketing strategies without relying heavily on social media! https://lnkd.in/gKSQARP6 #marketingwithoutsocialmedia #marketingstrategies

Ready for a leap in your podcast promotion? I promise you’ll unlock the secrets of maximizing your social media reach by the end of this video. #podcasting #podcast #contentmarketing 

Just dropped a new episode of the podcast featuring the incredible Gus Bhandal, where we dive deep into mastering LinkedIn in 2024. Here's what you'll take away: 💛 Learn why the best content on LinkedIn is NOT what you think 💛 Discover how to craft content that resonates and engages your audience. 💛 Strategies to build meaningful connections that last. Tune in to transform your LinkedIn strategy and share your top takeaways with us! https://lnkd.in/eDjxePP2

Your video podcast has a trickle-down effect…  If you’re just looking at your YouTube numbers, you’re missing out on other vital metrics that can give you a performance baseline.  In addition to your YouTube metrics, look at:  👉 Performance of shorts on personal accounts 👉 Overall engagement (outside your corporate page) 👉 Likes, shares, and reactions to your shared content Reach matters, and sometimes that reach exists on LinkedIn and other social media platforms.  Until you’re looking at the performance beyond your corporate page, you’re missing out on major metrics. 

Proof of my first point is happening right now on my TikTok account. Here’s the engagement comparison: - Video with 300 comments + 50 saves = 7k views - Video with 100 comments + 1050 saves = 35k views Episode 13 of the Socialize Podcast outlines tips for getting better engagement on your social media content. https://lnkd.in/eJ5ndHPP The Socialize Podcast provides a deep dive into our FREE twice-weekly social media newsletter. On Tuesdays we take you through the trends, original ideas, music choices and we also provide suggestions about how to use them! On Fridays we deep dive into strategy for success on social media and we answer some listeners' questions. #SocialMediaPodcast #SocialMediaMarketing #SocialMediaTips #ContentCreationTips #HelloSocialize

How often should I be posting to social media? A question we get asked a lot! So we thought it's about time we did a podcast episode on it In this episode learn the ideal number of times to post on Facebook, Instagram, LinkedIn, and TikTok to boost visibility and engagement. 💡 💬 Get creative content ideas for each platform, including client testimonials, industry updates, and informative videos. 🎥 🤝 Find out why consistency and interacting with other users are key to your social media success. 🌟 Take a listen on your favourite podcast provider! 🎧