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Integral Ad Science (IAS) enhances YouTube ad safety with new misinformation detection tools. More here: https://bit.ly/3XXE8tn Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #media | #IntegralAdScience | #youtube | #ads | #adsafety | #misinformation | #brandsafety | #totalmediaquality

Had a chance to tune in to an awesome ADWEEK webinar on "A Fresh Approach to Sports Media Measurement." There were speakers on from Activision and iSpot.tv TV. It was interesting to see all of the data and information that is used to customize ads to audiences based on factors such as sport, second-by-second reads on the audience, and the ability to change an ad spot in real-time based on what the data says worked and didn't work. As an example, we could place a particular :15-second spot on in the 3rd qtr because that's the best pairing of audience and ad message.

Learn How to Reach Gen Z with CTV Ads https://lnkd.in/dWkYQkEY #CTV #CTVAds #genz #genzmarketing #genzmarketingstrategies #genzads #frescodata

Breaking Views for Fortune! This campaign for Fortune involved a two-phase approach that concentrated on reaching a higher percentage of the audience while building frequency among video viewers, and the results speak volumes! We witnessed a 50% surge in view-through rates, and we've slashed CPV and CPR by an impressive 40%. Swipe through for a glimpse into the success story! #SocialBeat #Workshowcase #DigitalMarketing #DigitalIndia #RiseToTheImpossible

If you’re an advertiser concerned about cookie deprecation, CTV may be the stone left unturned. CTV solves the challenges of targeting via cookies. Read more here: https://hubs.li/Q02pjdvR0

Is your ad delivery solution underperforming, resulting in missed opportunities and turning off viewers with glitchy transitions and black screens? ➡️ https://lnkd.in/eZfaUMnb Check out our eGuide: Server-Side Ad Insertion: The Key to Better Ad Delivery to learn why SSAI might be the perfect choice for you and what to look for when choosing a solution to elevate your ad business! Read eGuide now: https://lnkd.in/eZfaUMnb #personalisation #targetedadvertising #addressableadvertising #AddressableTV #SSAI #whitepaper #eguide

If you’re an advertiser concerned about cookie deprecation, CTV may be the stone left unturned. CTV solves the challenges of targeting via cookies. Read more here: https://hubs.li/Q02pjdvR0

From Mediapost, 8 out of 10 ad execs are recommending Digital Out of Home in their media plans for 2025. 40% considered it an extension of their TV plans. AdDaptive Intelligence, Inc. can help with Custom Event triggers to connect in a more human, memorable and contextual way. Industry examples and "Moments" below. I wouldn't mind getting a reminder that the golfing conditions are excellent. If you're interested in learning more; lets talk. Do you fall into this majority who are bullish on DOOH? https://lnkd.in/etRBcSWy

What effect do YouTube Ads have when the video you want to watch is interrupted by the third ad in as many minutes? An exchange4media story recently weighed in on several industry experts' views regarding the dilemma between ad frequency and effectiveness, for brands. Our National Media Head, Suraj Nambiar offered his perspective on the subject. Click the link below to read the entire article. https://lnkd.in/dFVNKjYM #aShotofTonic #TonicWorldwide #Agency #E4M #YouTubeAds #Opinion