Adwanted UK’s Post

Did you know that radio ads in the US require less than 2.5x as much investment to achieve the same level of attention? That's one of several interesting findings in our recent research on various formats' advertising attention unit compared to their CPM to achieve certain levels of attention. Learn more in the shared post below.

#NEW : YouTube Ads available even when videos are paused. But, what does that mean for advertisers trying to reach their audiences? From YT comms - ‘As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers’ Why is this important? There are now more opportunities to engage customers even when they aren’t watching video content on the platform. And it brings up this previously discussed idea of a ‘more receptive mental state’ A study by Acast showed that ads during podcasts deliver a 21-40 percent increase in brand engagement. And when you look across Spotify and Apple audio platforms it makes sense. Persons will retain more information and act on ads while listening to content, so slogans and quick calls to action go much further and drive higher conversion rates. On the video side, one might say when someone decides to pause a video, they’d likewise be in a more receptive state for a low stakes ad. A free promotion, a discount code or even a new product plug. Opportunities are endless and Omni channel campaigns can now cover more bases. So once used responsibly and not as unwanted interruption, you might find these new ads driving higher ROAS. #advertising #tech #strategy #marketing

Who is the best when it comes to giving FREE value to audiences? TV averages 13 minutes of advertising per 60 minutes of broadcast = 3.5 (Free) : 1 (Ad) Facebook has roughly four posts for every ad on its feed = 4 (Free): 1 (Ad) Youtube typically shows 30 seconds ads every 5 mins = 9 (Free) : 1 (Ad) LinkedIn show on average 5 promoted/sponsored posts per 20 in the feed = 4(Free) : 1 (Ad) Though the ratio for most of these is around 4:1 except for YouTube but if you ask me, the 9:1 ratio of YouTube hurts the most. I remember a time when in a formal get together someone was playing songs from a YouTube playlist and there came an ad on condoms. I could see all eyes melting in the hall and trying to find something on the ceiling. I haven’t seen that kind of surprising ads on LinkedIn. Sometimes on FB or Insta thaese suprising moments happen too. So, all in all, most of the matured social media platforms are at par with TV when it’s about showing non-value content. But, at the same time, in this hyperpersonalized world, mountains of analytics and rivers of data, shouldn’t relevance and some factor or inappropriate be also treated as a multiplier of non-value content? Do comment your views or a funny ad story if you have😊 #socialmedia

Who is the best when it comes to giving FREE value to audiences? TV averages 13 minutes of advertising per 60 minutes of broadcast = 3.5 (Free) : 1 (Ad) Facebook has roughly four posts for every ad on its feed = 4 (Free): 1 (Ad) Youtube typically shows 30 seconds ads every 5 mins = 9 (Free) : 1 (Ad) LinkedIn show on average 5 promoted/sponsored posts per 20 in the feed = 4(Free) : 1 (Ad) Though the ratio for most of these is around 4:1 except for YouTube but if you ask me, the 9:1 ratio of YouTube hurts the most. I remember a time when in a formal get together someone was playing songs from a YouTube playlist and there came an ad on condoms. I could see all eyes melting in the hall and trying to find something on the ceiling. I haven’t seen that kind of surprising ads on LinkedIn. Sometimes on FB or Insta thaese suprising moments happen too. So, all in all, most of the matured social media platforms are at par with TV when it’s about showing non-value content. But, at the same time, in this hyperpersonalized world, mountains of analytics and rivers of data, shouldn’t relevance and some factor or inappropriate be also treated as a multiplier of non-value content? Do comment your views or a funny ad story if you have😊

🚀 Why Radio Advertising Still Rocks! 🎙️ In a world dominated by digital ads, podcasts, and social media, radio advertising might seem like an old-school choice. But here's why it's still a powerful tool in today's marketing toolkit: ·      Reach and Frequency: Radio reaches a vast audience daily. Whether they're commuting, working, or relaxing at home, listeners are tuned in and engaged. The frequency of radio spots ensures your message gets repeated, increasing brand recall. ·      Local Connection: Radio stations often have deep roots in their communities. This localized touch can help brands connect with audiences on a more personal level, fostering trust and familiarity. ·      Cost-Effective: Compared to TV and digital ad campaigns, radio advertising can be more cost-effective, offering a good return on investment for businesses looking to maximize their marketing budget. ·      Creativity and Impact: With the right script, voice talent, and sound design, radio ads can be incredibly impactful. They allow for storytelling and creativity that can resonate emotionally with listeners. ·      Complementary to Digital Campaigns: Radio can be an excellent addition to digital marketing efforts. A well-placed radio ad can drive traffic to websites, social media pages, or special promotions, creating a seamless cross-platform experience. Whether you're a small business owner or a seasoned marketer, don't overlook the power of radio advertising. It's a tried-and-true medium that continues to deliver results. Tune in and see how radio can amplify your brand's voice! 🔊 #RadioAdvertising #Marketing #BrandAwareness #CreativityInMarketing #ROI #ReachIndia #Ibroad7

📸 TikTok: From 15 seconds to 30 minutes... 🕒 What does this mean for creators, businesses, and your advertising game? 📣 How do you think these changes will shape your advertising strategies on TikTok? #tiktok #tiktokmarketing #tiktokadvertising #socialmediamarketing #socialmedianews

YouTube is a game-changer for businesses looking to expand their reach. With 2.7 billion monthly users and the average user spending over 45 minutes daily, it's an ideal platform to engage and convert potential customers. Key stats: + 70% of viewers remember brands they've seen in YouTube ads. + 90% of consumers discover new products or services on YouTube. + YouTube ads boast a view rate of over 31%, making them highly engaging. YouTube offers 6 ad formats to fit every business need. At OMG Studios, we help businesses leverage YouTube’s advertising power to build brand awareness and drive results. Let’s take your digital marketing to the next level. #YouTubeAds #DigitalMarketing #BrandAwareness #OMGStudios #VideoMarketing #videostreaming #webmarketing #digitalmarketingagency

YouTube Introduces Pause Ads for Premium Viewer Engagement YouTube has just expanded its new ad format, Pause Ads, which show up when viewers pause a video. After successful tests in 2023, advertisers are now able to target users during this natural break, with ads appearing as a banner when a video is paused. Early data shows strong results for brands, offering premium pricing and better visibility. How will this impact your ad strategy? With more space for brand interaction on mobile and TV, it's time to rethink YouTube ad campaigns. #DigitalMarketing #YouTubeAds #PauseAds #AdTech #Google

Brands need to start investing more of their time and ad dollars into YouTube and LinkedIn To be clear, I am not plainly saying to “buy more media” on these platforms. I’m saying that the buying needs to be done more strategically. The days of simply selecting a demo, slapping on some interests, RTG, LAL, etc. and pushing out bland creative as pre-roll or in-feed display (probably originally made for another channel) are over. These platforms are commanding more and more your attention and while Instagram and TikTok dominate the mindshare of advertisers, YouTube and LinkedIn present the biggest opportunities for brands to generate outsized ROI in the next few years. Both B2B and B2C advertisers should take notice. Content alignment, creator/creative partnerships, precision and placement need to be at the center of the strategy. You don’t produce and distribute your linear television commercials without those considerations do you? Is your whole buy in scatter? Happy 4th. 🇺🇸 #youtube #linkedin #inscene #creatoreconomy

People on social media are like goldfish. They say people have shorter attention spans. But that’s not really true. Think about it. People binge-watch Netflix for hours. But the one place that is true is on social media. Because the medium matters. On TV, viewers are captive. They can’t skip the commercial. Their brains are tuned for it. And a good TV ad will compete with the show it's interrupting (both content wise and style wise). But on social media? People are scrolling. Constantly. Hunting for the next dose of quick dopamine. Your ad has to stop the scroll and be short. So it’s not that attention spans are shorter. It’s that people behave differently on different mediums. This is also why TV ads don’t work on social media (unless they are shared organically) and why social ads don’t work on TV. (The only exception to this is YouTube which is kind of the middle of TV and social) If you need to get used to creating ads for digital, here’s a great trick. The next time you’re on social, notice how quickly you scroll. Start training yourself to notice when you slow down to look at content. Train yourself to pay attention to what it was that made you slow down. If you actually watch tor read or engage with it, take notice of that too. Chances what you will begin to nice is that t’s not just about being quick and dumb. It’s about being quick and smart. Because when your advertising online s\you’re not just competing with other ads. You’re competing with everything. #advertising #marketing #digital