ADWEEK’s Post

Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making.    “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin

JUST IN | Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. The streaming service and Most Valuable Promotions have now partnered with CELSIUS Holdings, Inc., DraftKings Inc., Experian, Meta Quest, and Spaten (Brazil) at Ambev as presenting sponsors for the event on November 15. https://adweek.it/3ZOXqT8

It's more important than ever for marketers to understand Gen Alpha, their family dynamics, their buying behaviors, and their attitudes toward brands. Get exclusive insights from the latest Gen Alpha research from Paramount Advertising and Nickelodeon on an upcoming ADWEEK webinar. Register here: https://adweek.it/47ZkL6x

Apple is touting the filmmaking capabilities of its iPhone 16 Pro with “Capture,” a short film that debuted Monday. The tech company worked with agency of record TBWA\Media Arts Lab on three spots that debuted last month touting its Apple Intelligence artificial intelligence platform, which debuted with the iPhone 16 and iPhone 16 Pro. “Capture” will run across broadcast television, online platforms, and social media, with the aim of inspiring both amateur and professional filmmakers to see where the new handset can take them. https://adweek.it/3zKOYK1

For many content creators, talent managers have become valuable for negotiating deals and maximizing content potential. Talent agencies have established relationships with media companies and brands and know what marketers are looking for in a creator. They are increasingly pitching themselves as key ways to get creators in front of brands while also helping creators’ careers grow. https://adweek.it/4dBaU8m

It's officially spooky szn, and brands are getting into the mood with a few with frightful ads. 👻 https://adweek.it/3A11zsq

Hear how brands can use AI-driven media and creative measurement to shape their media planning strategy and brand growth, with performance and analytics experts from Kantar, Reddit, Inc. and MassMutual. Register here for the upcoming ADWEEK webinar: https://adweek.it/47UyxHJ

An intentional approach to using music and sound has helped activewear brands like New Balance, Nike, Lululemon and others connect more strongly with their audiences. Aifric Lennon, director of research strategy at Songtradr shares insights from the company’s ongoing research, revealing how important it is for brands and marketers to choose music strategically rather than subjectively to drive performance. #sponsored https://lnkd.in/ebDFriyQ

Get insights into which platforms create the most value and engagement across different types of sports partnerships, and how brands can leverage them for success from KORE's Pete Abels, director of brands, and Daniel Foltz, partner strategy and data analyst. Register here to attend the upcoming ADWEEK webinar: https://adweek.it/3ZOZXN7