ADWEEK’s Post

🌍 Exciting News from Tony's Chocolonely! 🌍 In a world where conscious consumerism and social responsibility are more important than ever, Tony’s Chocolonely continues to lead the charge with purpose-driven innovation. For the fourth year in a row, Tony’s has been recognized as the most sustainable brand in the Netherlands by the Sustainable Brand Index. This incredible achievement highlights their unwavering commitment to creating a better world, one chocolate bar at a time. At the heart of Tony’s Chocolonely is a mission to make the chocolate industry fairer and free from illegal child labor and exploitation. The company’s philosophy is simple yet powerful: they are an "impact company that makes chocolate." This mission drives everything they do, from their unique, eye-catching packaging to their bold marketing campaigns, like the thought-provoking “Free Chocolate” pop-up in Spain, which raised awareness about the inequalities in the cocoa supply chain. Tony’s Chocolonely doesn’t just talk the talk; they walk the walk. Their commitment to ethical practices and challenging industry norms is a testament to the power of creativity and purpose-driven branding. And there’s more! We are thrilled to announce that Nicola Matthews, Head of Marketing UK&I at Tony’s Chocolonely, will be speaking at our upcoming Responsible Advertising Summit. Nicola will share insights into how Tony’s continues to push boundaries, inspire change, and lead the way in socially responsible branding. Don't miss this opportunity to learn from a true leader in ethical business practices. Download your agenda and get your tickets now! 🎟️ https://lnkd.in/d3U2As8c #Sustainability #SocialImpact #ResponsibleAdvertising #TonyChocolonely #MarketingForGood #EthicalBusiness #Innovation #CreativeMarketing

🚀🚀🚀 ❤️ Coke is it! 🚀🚀🚀 Coca-Cola is setting the bar high when it comes to employer branding. With a brand value increase of $8 billion, it's now the 10th most valuable brand in the world, according to Kantar. Not only that, but in the U.S., Sprite was named the #1 beverage brand for Gen Z by Morning Consult. And if that's not impressive enough, Coca-Cola was also named one of the top 10 innovative companies in augmented and virtual reality by Fast Company. It's no wonder that Coca-Cola is Gen Z's beverage of choice and one of the most valuable brands in the world. When it comes to employer branding, Coca-Cola has certainly done it right. #CocaCola #EmployerBranding #GenZ #Innovation #BrandValue

The beverage industry has undergone a dramatic shift. We've moved from the classic Pepsi vs. Coke rivalry and simple jingles to bold, disruptive marketing. Brands are now challenging norms and capturing attention with edgy campaigns. Liquid Death’s mix of irreverent humor and environmental focus has transformed bottled water into a $1.4 billion brand in just seven years. Their success underscores the power of strong branding in shaping consumer behavior. Here is the 2nd installment of the Liquid Death Advertising Analysis that I use for a case study, and I am sharing it for free. You can Refer to the link I provided in the pinned comment below.

New Coke didn’t just miss the mark; it became a lesson in branding missteps. In the 1980s, The Coca-Cola Company decided to change its classic formula, introducing New Coke. The intention was to rejuvenate the brand and compete with PepsiCo. But here’s what went wrong: ❌ 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: Coca-Cola underestimated the emotional connection and loyalty consumers had to the original formula. ❌ 𝐌𝐢𝐬𝐫𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭: They assumed that a sweeter taste would appeal more to consumers without fully understanding their preferences. ❌ 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐩𝐮𝐭: The decision was made with limited consumer feedback, leading to widespread backlash. ❌ 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐂𝐫𝐢𝐬𝐢𝐬: Changing the core product created confusion and diluted the brand’s identity. The result? An overwhelming demand to bring back the original formula, leading to the reintroduction of Coca-Cola Classic 𝘫𝘶𝘴𝘵 79 𝘥𝘢𝘺𝘴 𝘭𝘢𝘵𝘦𝘳. The takeaway? Brand loyalty and identity are invaluable. Understanding and respecting your audience is crucial. Remember: Change for the sake of change can alienate your core customers. So, what branding lessons have 𝘺𝘰𝘶 learned from past missteps? Follow Dhawal Shah for more insights on branding and marketing strategies. #Rebranding #Marketing #BrandStrategy #ConsumerInsights #BusinessGrowth #BrandLoyalty #MarketResearch #BrandingMistakes #BusinessLessons #marketingcasestudy

☕️ A simple gesture, like kicking a Nestlé Nespresso SA pod, that speaks more about David Beckham's approach to marketing than the excellence of Nespresso. ⚽️ The legendary soccer player's marketing strategy is kicking off one goal after another, thanks to a careful mix of factors: ✅️ storytelling through his life made of family and couple moments, behind the scenes and accurate brand partnerships ✅️ narrative based on authenticity and transparent values like family, perseverance, passion and team spirit ✅️ attitude that preserves the innocence of the child by bringing out the accessibility ✅️ contents that foster trust, credibility and inspire positive change to build emotional connection ✅️ brand partners carefully selected to support his authenticity, but as well his sophisticated image and of excellence ✅️ data driven approach: Mr. Beckham analyzes his performances on social media to refine it and offer always relevant and engaging contents tonhis audience 🏆If you think it's casual: it's not, this is marketing excellence. #DavidBeckham #Storytelling #Nespresso #MarketingExcellence

Raise your glasses for National Have a Coke Day! Today isn't just about the crisp, refreshing taste of an iconic beverage—it's a celebration of Coca-Cola, a true titan of branding. As one of America's most recognizable brands, Coca-Cola has shown how consistent messaging, a distinctive logo, and a commitment to emotional marketing can create an everlasting bond with consumers worldwide. The Coca-Cola journey has been about a brand that's built on moments of happiness and unity. This strategy has not only captured hearts but has also become a blueprint for success in the business world. Today, let's appreciate the strategic genius behind the bubbles—proof that powerful branding transcends generations and borders. #NationalHaveACokeDay #BrandingExcellence #CocaColaLegacy #Branding #Marketing #BrandMarketing #DigitalMarketing

Did you hear about the latest 𝐂𝐨-𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 buzz? To celebrate the “Real Magic” of friendship, Coca‑Cola and the OREO have teamed up to release two limited edition products — Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar Soda. This is not the first time both brands have been involved in Co-branding actions. They are already known for their partnership with Mc Donald's. According to a survey report by Visual Objects, 𝟕𝟏% 𝐨𝐟 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐞𝐧𝐣𝐨𝐲 𝐜𝐨-𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐞𝐲 𝐛𝐫𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭. Co-branding involves the collaboration between two or more brands to create a product or service that leverages the strengths, recognition, and customer bases of each brand. The e𝐧𝐝 𝐠𝐨𝐚𝐥 of such partnership is to bring a new, collaborative product. 𝐇𝐨𝐰 𝐰𝐢𝐥𝐥 𝐛𝐫𝐚𝐧𝐝𝐬 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐂𝐨-𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠? - Allows each brand to tap into the other's customer base and market presence - Splitting of costs is possible saves on ad campaigns, branding assets and more - Generates more sales - Increases brand’s reputation and credibility 𝗡𝗼𝘁𝗲 : Always be cautious about working with brands that may have a negative sentiment. Stay tuned for upcoming informative posts! #branding #cobranding #collaboration #brandmarketing #brandreputation

Preparations are well-underway for our inaugural Food For Thought roundtable tomorrow with the topic Be More Challenger. With a lovely set of guests in a fantastic setting over delicious food and drinks, conversation is sure to flow 🍽   2024 could well be the year of the challenger brand. People are thinking about their purchase decisions more than ever. If brand loyalty isn’t as strong a force as it used to be, what opportunities does this present?   This got us thinking. What does it mean to be a challenger brand today? How can this translate into a competitive advantage? How can it help us innovate and break into new markets? We’ll be exploring all these questions & more.   We'll be sharing the resulting white paper so click 👇 to register to receive and keep your eyes peeled for the key takeaways! https://lnkd.in/eYvpVPXz

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

🥤 Dive into the iconic battle that has quenched our thirst for decades: "Coke vs. Pepsi - The Battle for Our Hearts" In our latest blog post, we unravel the marketing strategies, brand stories, and cultural impact that have shaped these beverage giants. Explore the cola wars with us! Read more: https://lnkd.in/gBJtuHsG #MarketingStrategy #BrandWars #CokeVsPepsi #AtomicCreativeBlog 🚀📈