SUPER BOWL | Every year, the #SuperBowl gets more elaborate—and expensive. Aside from the price, brands also face having to play the crowded field of advertising’s biggest efforts of the year. But it’s tough to resist the business proposition: The Super Bowl is the one block on the entire year’s TV schedule when people don’t detest advertising. Some viewers—and not just industry folks— even look forward to the next commercial break. https://adweek.it/40AHaE6
