🚀 AI Meets Nostalgia: Innovative Leap with #GenerativeAI at #CannesLions 2024! At this year's Cannes Lions International Festival of Creativity, Toys"R"Us unveiled a groundbreaking commercial crafted using OpenAI’s #Sora. How did viewers react? Mixed emotions! Our team dove into the emotional responses - here are some key takeaways: 🦒 Nostalgia and AI: Geoffrey the Giraffe evokes strong emotional engagement. 🦒 Recognizing AI: Viewers aware of AI usage show higher engagement. 🦒 Human Touch: Essential for creating emotionally resonant content. 🦒 Emotive Trends: Shift towards passion-based, emotive storytelling over traditional brand wins. Jane Ostler's recent analysis of the Toys 'R' Us ad aligns with our findings, noting both the potential and pitfalls of AI-generated content. While the ad scores well on brand metrics, it highlights the need for more human input and transparency about AI usage. Is #AI a dream come true for ad creatives? Read more of our findings in the full blog 👉 https://lnkd.in/e7At652v #EmotionAI #AdTestingAI #FacialCodingAI #EmotionalAI #AIInAdvertising
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The Power of AI in Content Creation and Engagement is undeniable. AI has revolutionised the way content is generated and consumed, bringing efficiency and personalisation to the forefront. With AI, businesses can create high-quality content at scale, ensuring that their message reaches the right audience. It also enables better engagement by analysing user behaviour and preferences, allowing for tailored content recommendations. Click here to watch the full episode: https://buff.ly/3SrZhJp Learn more about the Bearded Sales Guy and how to Walk Digital Corridors - A Better Future For Sales, subscribe to my newsletter here: https://buff.ly/4aFFoFL #WalkingDigitalCorridors #SocialSelling #MentalHealthMatters #PersonalBrand #SocialNetworking #SalesTransformation #ChangeManagement #DigitalSelling
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Welcome back to the DAY SIX of our new tips and tricks series to help you implement AI in your workflow. One Step at a Time with AI! Before we move forward, subscribe to our weekly newsletter from the description to stay updated on the latest AI trends! Are you eager to create content but hesitant about adding your voiceovers? We have just the tool that might change your game. ElevenLabs is a groundbreaking tool that transforms text-to-speech and speech-to-speech, capturing realistic pauses and near-perfect emotions in voice. Imagine elevating your content with a voice that resonates deeply, reaching a wider audience and conveying your message more powerfully. Share your favourite AI-powered tools that enhance your workflow in the comments, and we’ll feature them next! #AIWorkflow #ContentCreation #TextToSpeech #VoiceOver #ElevenLabs #AITools #ProductivityHacks #DigitalMarketing #ContentStrategy #TechInnovation #ArtificialIntelligence #CreatorTools #AITrends #WorkflowOptimization #AIContentCreation
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Creative & Social Media Strategist | Head of Social Media Marketing Department at TCF
How will AI impact on the creative industry? Here are the thoughts and advice by Anselmo Ramos, the founder of one of my favorite ad agencies, GUT. -> In short: AI is great for creative process. If you are a shitty creative, you should really be afraid of AI. If you are good at creating, then embrace it; as a creative, you are not alone anymore. Have fun with it! It's always very inspiring and insightful to listen to him. To watch the full masterclass by Anselmo about Gutsy Creativity check the link in the comments. And of course, thank you Broke Ad School and A D for this great opportunity. 🚀 For people wanting to enter the creative industry, I really recommend following Broke Ad School and participating in their upcoming masterclasses with industry-leading creatives. #AI #advertising #creativeindustry
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🚨 Will AI enhance the advertising industry? 🤖 Before you compare me to James Cameron, the video below was created with AI. It took 30 minutes out of my day to create. I would even say 10 minutes was to create and rewrite the script a few times 😆 Now, is it groundbreaking? No, but I think it highlights how this "tool" can be used to formulate stories and ideas, increase speed to market, and help an average Joe create something to share ideas and engage with a given audience. #innovation #digitalmarketing #artificialintelligence #storytelling #heyadroll
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🌟 Excited to Dive Into the World of Generative AI for Marketing! 🚀✨ At Dexxtra, we've always believed in staying at the forefront of innovation to deliver cutting-edge solutions to our clients. Recently, I've been immersing myself in the realm of Generative AI tools, including Chat GPT, Tome, Dall-E, Midjourney, and more. From generating personalized messaging to crafting captivating visuals, Generative AI opens up a world of possibilities for brand storytelling and audience engagement. Thrilled to explore the endless creative opportunities that Generative AI brings to the table and excited to see the impact it will have on the future of marketing, and of course, on our clients. Image courtesy: Foundation Marketing #GenerativeAI #MarketingInnovation #FutureOfMarketing #AI #Dexxtra #MarketingAgency #LinkedInViral
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Focusing purely on cost, resource and time efficiencies from AI-generated content is a race to the bottom that ignores the needs and wants of the audience - but thought leadership and audience experience can absolutely be enhanced by the new tools we have at our disposal. FT Longitude CEO, Rob Mitchell, believes there are several paramount benefits of #AI tools that marketers should consider ahead of the efficiency gains. Hear more from Rob and how marketers should be approaching generative AI here: https://lnkd.in/epUeuCte #WeAreLongitude #B2Bcontent
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AI for brands needed a new perspective, and here it is! With the growing need of reinventing the use of AI for companies, Virtual Creators are bringing different and scalable ways to engage with audiences and give brands real time insights that help them grow and innovate in creative trends, research while improving brand identity through content and formats that blend the virtual and real world. Learn how #VirtualCreators are helping brands create real and empathic relationships with their clients with personalized AI by clicking here: https://lnkd.in/eQPQaYhs #ai #aitech #aibrands #aicreativity
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Transform your content with [elevenlabs.io] for AI voiceovers! Effortlessly create professional-sounding narrations in minutes. Boost engagement and captivate your audience with the power of AI-driven voiceovers. AI is the power! Follow us for more tips! . . . Here’s ITSS for smart solutions to help you with your business, so contact us for more details! +20 100 098 3737 #voiceover #AI #technology #digitalmarketing
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Visual Graphic Designer | Artificial Intelligence [Ai] Enthusiast | Content Creator/Marketing, E-commerce, Visual Design
Exciting news! The future of content creation is here, and it's driven by the convergence of generative AI and social media design platforms. The possibilities are endless, from personalized ads to dynamic visuals that will revolutionize the way we interact with social media. As businesses shift towards a more dynamic landscape, it's crucial to have the best minds versed in AI interactions on your team or side Stay ahead of the game and be future-ready with AI. #AI #SocialMedia #Innovation #FutureReady
