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🚀 New on B2B Nation: The Original PLG: Marketing to Software Developers 🎙 In our latest podcast episode Mike Pastore speaks with Roee Kriger, CEO & co-founder of Metis, some of the topics they discuss include: The unique challenges of reaching developers 🤔 Meeting devs where they are 📍 The importance of nailing your PLG motion 🎯 ...and much more! Listen to the episode to get insights directly from the trenches of developer marketing. 🔗 👇 Curious? Share your thoughts on the best strategies to engage developers in the comments below! 💬 #B2BMarketing #DeveloperMarketing #plg #B2BNation TechnologyAdvice

Just listened to this insightful podcast on creating effective marketing for software developers! 🚀 The tech landscape is constantly evolving, and staying ahead of the curve is crucial. This podcast provides valuable insights and strategies to help market to software developers in today's competitive market. Highly recommend giving it a listen! #PLGMarketing #SoftwareDevelopment #TechTrends

Marketers who practice product-led growth (PLG) let their product do the talking by getting it into the hands of users to test, build and create. That's a strategy that marketers who market products to developers have used for years, even if it didn't have a name. On this episode of the #B2BNation podcast, I spoke to Roee Kriger, CEO and co-founder of Metis, about the challenges of marketing to developers and how his company's GTM strategy works to overcome them. When a product-led motion is working, your users become advocates and they also become part of the product, offering suggestions and features. Oftentimes, they'll teach you things about your product and its applications you didn't even know. https://lnkd.in/ekeA8Yvi #b2bmarketing #plg #productledgrowth

💎 Webinar Owners! Struggling to write a compelling webinar script that actually books more calls 📞? Your webinar script should be like a conversation with your best friend—engaging, authentic, and tailored to their needs. Use a unique framework that speaks directly to your audience's heart and mind 🤝. Transform your webinar into a booking machine 🎯. - Jayy 💎 #WebinarSuccess #WebinarScript #WebinarPresentation

Have you seen Quark's Close the Content Loop webinars? 🙌 Check out our new webpage containing all our past episodes, exploring enterprise content creation, automation, and intelligence. With insightful interviews from experts across various industries and roles, providing valuable perspectives on content lifecycle management. Watch now ➡️ https://buff.ly/3KPDRkR #CTCL #ContentManagement #EnterpriseContent #Webinars

This isn’t your typical resource for a media company to produce. Today, we’re excited to introduce Warm Intro Navigator by GTMfund & GTMnow and Cabal - “WIN” for short. This is a free, working product. For a while now we’ve been knee deep in understanding the nuances of ecosystem led growth. We wanted to create a resource to support others in executing this motion - maybe a playbook, a podcast series… the list of ideas goes on. Then we realized - why stop at the traditional bounds of a media company. Why not actually create a software that people can use for free? So we built it. WIN is the easiest way to use your existing ecosystem to generate warm referrals to help you break into net new accounts, accelerate deal velocity and get higher in existing opportunities. It’s 100% free - you can jump in, claim your company account in seconds and instantly start generating pipeline from your investors, board members, execs and company supporters. I’ll drop the link in the comments - check it out and let us know what you think. We’re super open to feedback and the product will keep evolving to make it even better. You can also access the WIN from the GTMnow website navigation. GTMnow helps you grow your company and career. It is the media extension of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. This includes: ✅ The GTM Newsletter ✅ The GTM Podcast ✅ GTMnow Website with online resources. ✅ - and now, a free tool: Warm Intro Navigator. 

Looking to bridge a communication gap? Listen in on this discussion for some tips to bring together your IT and marketing teams. https://bit.ly/48qwWrL #podcast #communication #bridgingthegap #marketing #IT #productivity

Marketing is essential for engineers because it bridges the gap between innovative solutions and real-world applications. It transforms technical prowess into market value by understanding customer needs, effectively communicating benefits, and driving adoption in competitive landscapes. 📑 Just finished the short Audio course on Five Ways to Grow Your Brand's Audience!📈 Here are the key takeaways/ tips they gave: 1️⃣ Word of mouth. 2️⃣ Using earned media method 3️⃣ Partnerships and content swaps 4️⃣ Launching referral program 5️⃣ Paid marketing To understand in depth, check it out: https://lnkd.in/d3pMjaHw #branddevelopment #audiencedevelopment

🚀Don't Miss Out on this Epic Episode!🎙️ Get ready for a mind-blowing adventure in the world of software quality assurance! 🌟 Join us in today's Camp Content episode as we welcome Jay Aigner the genius behind JDAQA. Here's a sneak peek at what's in store: 🔍 Unpacking Email Deliverability: Jay shares insider secrets on how to make your emails land in the right inbox every time! 📥 🌐 Mastering Multiple Sales Channels: Discover the art of reaching your audience through various channels and boosting your brand's visibility. 🤝 Building Client Relationships: Learn the importance of forging strong, lasting connections with your clients and why it's a game-changer for success. 💪 💡 LinkedIn Engagement Hacks: Get ready for some brilliant tips on using LinkedIn to connect with potential clients, tailor your messages, and provide immense value. 🤝 This episode is jam-packed with priceless insights into software testing and marketing strategies🔥 Tune in at ▶︎https://lnkd.in/eiCPr79C #CampContentPodcast #SoftwareQA #ContentMarketing #EmailMarketing #QualityAssurance #LinkedInEngagement #clientrelationships

Remember the frustration of app-hopping and outdated software? Subscription models transformed that into seamless access and ongoing value. Now, imagine replicating that success for your content! But there's a catch... The most powerful value subscription strategies remain largely untapped by digital thought leaders and creators. These aren't the generic models you find everywhere. In our newsletter, we share the top 4 models for building a subscription business that delivers actual value to your audience and creates predictable, recurring revenue for you. Here's a glimpse of what's inside this week: → Learn about 4 proven recurring revenue models for creators → Gain insights on building a thriving subscription business These are just a few of the exclusive strategies you'll find in our newsletter. Join our exclusive newsletter today: https://lnkd.in/gY4_cAqb #ValueSubscriptions #ContentMonetization #CreatorEconomy #SubscriptionBusiness #ContentCreator #ExclusiveContent