The Future of SEO with Craig Campbell
At Affiliate Expo I got the chance to have a short talk with Craig Campbell about how SEO is doing now with the new AI changes on search.
If you don't know about Craig, then you should search him on Google and you will find him! 😊
Apart from a SEO Expert, he is also an author and a movie star (all for the sake of ranking which I find great!)
Craig shares his thoughts on the importance of balancing organic and paid traffic, navigating Google updates, and avoiding common mistakes in media buying.
Don't miss his insights on the future of ranking in AI-driven search engines like ChatGPT.
I liked his approach on mixing SEO with paid ads, which does seem as a good balance.
Here is the full interview:
👉 https://lnkd.in/dnhfvASf
PS: Being my first time interviewing, I believe I did quite ok 😉
Because media buying costs money you everyone has to work towards some budget to get a return on investment And a, you know, media buying is great. I, I do it myself, but I'm trying to reduce that cost all of the time. I don't want to keep throwing money, money, money all the time. It's about profitability. And for me, and I think that's what you need to get that balance right between organic, whether that be organic social media, whether it be SEO and mix that in with the, the paid stuff. Because if you just go all out on paid. What happens if you run out of money? You're you're screwed. Yeah, yeah. But. And do you find any way of ranking high or I would say ranking when you search on Shaggy video Germany or something like that? Because I, I think that's something that will come up. I don't know if you figure out how we can do that. Not yet. You know, we, we've seen an SG come out and when you look at this stuff that ranks. No one's quite sure where they the data is being pulled from, which is quite worrying, but I've been using. Complexity, which is a EI software and it shows you the citations of where they're pulling the data from.
Certified Prompt Engineer Expert | Certified Digital Marketer Who Knows How to Attract and Convert Real Buyers. | Contact me to Transform Your Marketing with AI-Powered Strategies
Certified Prompt Engineer Expert | Certified Digital Marketer Who Knows How to Attract and Convert Real Buyers. | Contact me to Transform Your Marketing with AI-Powered Strategies
4moGreat interviev Julia Draghici. Thanks for sharing it