Event producers are struggling with ticket sales because attendees are waiting longer and longer to make their purchases. This causes cash flow crunches, makes it harder to sell sponsorships, and generally creates a lot of stress.
Traditionally, we've believed that the content at an event is what drives ticket sales. This was true in the past, but today, when people can easily get the content they need on the internet, content isn't the motivator that it used to be.
Increasingly, people choose to go to conferences to connect with other people. And it's not just about meeting new people. They want to connect with friends and colleagues that they know.
The more friends and colleagues they know who are going to a conference, the more eager they will be to buy tickets.
Smart event producers know that the secret to driving ticket sales is to build a digital space where their potential attendees can connect with one another long before tickets go on sale. When they do this, the potential attendees start to feel that they are part of a larger community, and will want to attend the conference to meet all the people they've met online.
The secret to driving ticket sales is community building.
I'm launching an accelerator program that will show event producers how to build communities for their event attendees. Get all the details below:
https://lnkd.in/gfFMzJdG
#EventProducers #CommunityBuilding #TicketSales #ConferenceSuccess
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4moLooking forward to it! How can Belov Digital participate as a sponsor?