Did you know that mascots have been an integral part of the Olympic Games since 1968? ◯◯◯◯◯
They embody the values of excellence, friendship, and respect, while reflecting the traditions and heritage of the host country.
Beyond their cultural impact, mascots play a crucial role in the commercial success of the Games, appearing in promotional materials, merchandise, and celebrations.
The 2024 mascot – Olympic Phryge – draws inspiration from the traditional Phrygian hat, a symbol of freedom from the French Revolution and a metaphor for freedom throughout French history. Adorned in blue, white, and red – the colors of France’s tricolor flag – and featuring the golden Paris 2024 logo, Olympic Phryge captures the spirit of this year’s Games.
Interestingly, its design is safeguarded internationally by WIPO’s Hague System, which protects its unique identity, prevents infringements, and supports its commercial success.
Visit our website to learn more about the Hague System! https://lnkd.in/eEGeh2wx
#WIPO #HagueSystem #Design #Designs #IndustrialDesigns #InternationalDesignProtection #Olympics #Olympics2024 #OlympicGames
Journaliste à l'AFP
2moBravo pour cette magnifique production et cette idée si originale qui fait déjà le tour du monde !