In the games business it is sometimes all too easy to become inwardly focused...we are after all, an exciting, evolving industry with highs & lows aplenty...
To do that to the exclusion of all else however is foolhardy. There is a whole world of innovation out there, particularly the broader world of "tech". Whether we take inspiration from new business models or utilise emerging technologies, there is value in looking further afield.
Equally....there are major misconceptions about gaming from the tech industry leaders I speak to.
A little knowledge can be a dangerous thing, and not getting the right advice can lead to spurious conclusions & expensive failures (Google Stadia anyone?)
Lets be clear
GAMING IS NOT A SUBSET OF TECH
It is a highly *creative* endeavour, with a clear focus on *fun* for the consumer
This means both the makers & consumers of the product have a very different mindset those who'd build a more general tech-based business.
The issues are not insurmountable though...tech and gaming may not be siblings, but they are cousins.
With the right advice on market dynamics, opportunity identification and strategic execution, tech companies CAN win in the gaming world.
They just need the right guide.
I'll be at London Tech week.
🚀 We are going to London Tech Week! This is a fantastic opportunity for us to engage with the wider tech industry and connect with innovative companies.
Our mission is to help businesses understand the unique opportunities and challenges in the world of video games. From cutting-edge technologies to emerging trends, we're excited to share our insights and collaborate on future projects.
If you're attending London Tech Week, let's connect! Together, we can explore how the video game industry can shape the future of tech. See you there! 🎮 🤝
#LondonTechWeek #VideoGames #GameIndustryExperts #PlayerOneConsulting
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9moMerci beaucoup ❤️ ❤️❤️❤️❤️