African Sustainable Tourism Organization - ASTO’s Post

#Africa’s tourism potential is hindered by poor #air connectivity, representing only 1.9% of global passenger and cargo traffic. Industry experts at the AviaDev Africa workshop, in collaboration with the SADC Business Council Tourism Alliance, stressed the pivotal role national tourism boards can play in expanding airline routes to boost economic development. Key figures like Kojo Bentum-Williams from UN Tourism and Sylvain Bosc, former Chief Commercial Officer of SAA and Fastjet, highlighted that tourism boards can use market insights and local economic data to convince airlines of the profitability and sustainable potential of new routes. Natalia Rosa of the #SADC Business Council emphasized aviation's essential role in regional development, noting that better air connectivity enhances travel, opens new tourism markets, and strengthens economic ties. Gavin Eccles from BAE Ventures and Tim Harris of Helm Growth Advisors recommended that tourism boards provide local perspectives and coordinate regionally to support route development, stressing the need for trust-building incentives over direct subsidies. The call to action is for tourism boards to form strategic partnerships, leverage local insights, and create an environment conducive to airline investment. source: https://lnkd.in/dji2MKpA

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