Sky Bet asked us to give the EFL (English Football League) the spotlight it deserves. And that’s exactly what we did… During the second half of last season, we hit Sky Bet's League of 72 channel with fresh new faces and formats, and delivered entertaining content on a weekly basis. We selected five of the most culturally relevant creators from the YouTube football space (PK Humble, Billy Wingrove, Manny, StevoTheMadMan & James Allcott) to take on clubs from across the EFL in a number of different formats. From taking on the Pros at their own game in training ground challenges (LEVELS), to vlogging creators' first ever experience of an EFL game (First Time Fan), we were able to fill the channel with a catalogue of entertaining content that the YouTube world is now paying attention to. The numbers really do speak for themselves: — 12,000,000+ views ▶️ — 100+ pieces of content 🎞 — 750,000+ engagements 🫵🏼 — 30,000,000+ impressions 👀 — 200,000+ minutes watched ⏳️ — 100% increase in ‘new viewership’ 📈 After a successful first run on the channel, we’re delighted to be working with Sky Betting & Gaming and the EFL again this season, bringing even more eyes to the channel with loads more content this year. Make sure you like, follow and subscribe to get your LO72 hit! #YouTube #sportsentertainment #brandedcontent #brandedentertainment #efl #skybet
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🌟 Exciting Times in the World of Digital Content! 🌟 Navigating the ever-evolving landscape of video platforms presents unique challenges and opportunities. When once everything was on YouTube, a shift to platforms like CW presented a mixed bag of experiences. - Visibility and accessibility are key; being available for free on a widely-used platform ensures maximum reach. - Transitioning from a platform like YouTube to CW introduced both challenges and unexpected boons. - The strategic move opened doors for new ventures like Billy Corgan's Adventures in Carny Land, now available across various streaming services. Adapting to change is crucial. How has platform migration impacted your content strategy? Share your insights and experiences below! 👇 #DigitalContent #StreamingServices #VideoPlatforms #ContentStrategy #Innovation #BusinessGrowth,#wrestling, #wwe, #prowrestling, #mma, #bjj ,#jiujitsu, #aew, #ufc, #boxing ,#grappling, #nwa , #nwaempower ,#nwawrestling
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EFL (English Football League) Update! iFollow served as a lifeline during the pandemic, to its imminent domestic demise, the streaming service has undergone a transformative journey in the world of English football. Initially conceived to streamline broadcast logistics, iFollow evolved into a revenue-generating tool for clubs, offering fans worldwide access to matches. The upcoming transition to Sky Sports as the exclusive UK broadcaster marks a significant shift, promising a record number of live matches and a substantial increase in TV rights value. Despite concerns about the loss of streaming income for clubs, the collective deal with Sky reflects the changing media landscape and growing demand for digital content. While larger clubs stand to benefit from the international market, smaller clubs may face challenges in adapting to the new landscape. However, initiatives like launching their own TV stations offer opportunities to tap into global audiences and diversify revenue streams. The transition also brings improvements for supporters, such as longer notice periods for televised matches and increased parity in TV coverage. Yet, questions linger about the continued relevance of the 3pm blackout rule and its impact on match attendance and streaming. #Sky #EFL #IFollow
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EFL (English Football League) clubs are making a real difference—bringing communities together and creating meaningful change far beyond the pitch. With the help of Shorthand, EFL’s latest Impact Report has been transformed into a visually immersive story. It’s a must-read! ⚽
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Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content https://lnkd.in/eD4bQhb7
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47 games 🏐 2k+ avg entry rate ↪️ 1885% jump in engagement from 2023 📈 How did Netball New Zealand do it? We talked with League GM Emma Fowlie and Digital and Content Strategy Lead John Whiting to find out how they developed an interactive broadcast experience while uncovering viewership and collecting data all season long. 👉 To learn more about how they revamped their broadcast strategy, check out our recent case study: https://hubs.ly/Q02RV05j0 #FanEngagement #Sports #SportsMarketing #FanMarketing #WomensSports #Netball #NetballNewZealand
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Defining Player Development SERVICE Fernando Velasco talks about how service definers #PlayerDevelopment Watch episode here: https://lnkd.in/gYKx6H8q #AthleteSupport #SportsCoaching #PersonalizedService #NFLInsights #TransitionGuidance #AthleteSuccess #SportsMentorship #FatherhoodInSports #CommunityInAthletics
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More Netflix Boxing - TLDR: its even bigger than initial numbers suggested. We got up to 143M Unique Viewers (single profile-based) by the end of the first 24-hour period 🕒 (don't confuse this with other average minute data). And - always lovely to be featured in #Deadline 🎉📈 (Deadline Hollywood) - appreciate the coverage my friends! https://lnkd.in/eE-XwCRg Most important perhaps: ➡️ 75% of live audiences watched undercard, as well as the main event 🥊. ➡️ Europe was worst at this, with 56% skipping to the main event, while the US was best 🌍🇺🇸. While live viewing was strong, we recorded about 38% of UVs (profiles) as post-live 📺. Higher than typical big sporting events. Two ways to take this: 1️⃣ Netflix had a big sports hit which rode off its own buzz and picked up secondary eyeballs 👀. 2️⃣ Netflix is still struggling a bit with the full, live sport proposition thing 🤔. In-market US results, which were about 80% live (compared to 24 hours), tend to indicate that live engagement was decent where it was more convenient and way better than Cup and Slam 🏆. While North America did see really high engagement – at one point making up 43% of all UVs – the rest of the world caught up 🌍. NA share dropped to 28% by the end of the period, with Europe, South Asia, etc., engaging more a little later. We'll also put out some weekly numbers when the #PlumHamsters are done crunching the megapanel. #Netflix #StreamingWars #LiveSports #Research #MikeTyson #JakePaul #PlumResearch #ContentTrends 👊💥
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4️⃣ Things to Breakdown & Use From the Carmelo Anthony Scoring Package. #fyp #fy #foryoupage #foryourpage #explore #explorepage #gm #tuesday #basketball #trending #viral #viralvideo #viraltiktok #viralreels #content #contentonly #contentcreator #basketballtraining #basketballdrills #basketballtips #hoopstudy
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Unlock your full potential on the field with the experts who know the game inside and out. 🏏💪 Join Sportslifetoday and start mastering your game with the game masters! For admission inquiries, call us at - 9867757221 / 9920958567 #cricketcoaching #gamemasters #sporrtslife #levelup #livelifesporrtslife
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Guards and wings, polish up your Post Game this offseason. Dont just get reps on the block, but work on these 5️⃣ game scenarios. #fyp #explore #tuesday #basketball #trending #viral #content #contentcreator #basketballtraining #basketballdrills #basketballtips #hoopstudy #nba #ncaa #wnba
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Social Media Executive at Williams Racing
7mo👏👏