After Party Studios’ Post

Sky Bet asked us to give the EFL (English Football League) the spotlight it deserves. And that’s exactly what we did… During the second half of last season, we hit Sky Bet's League of 72 channel with fresh new faces and formats, and delivered entertaining content on a weekly basis. We selected five of the most culturally relevant creators from the YouTube football space (PK Humble, Billy Wingrove, Manny, StevoTheMadMan & James Allcott) to take on clubs from across the EFL in a number of different formats. From taking on the Pros at their own game in training ground challenges (LEVELS), to vlogging creators' first ever experience of an EFL game (First Time Fan), we were able to fill the channel with a catalogue of entertaining content that the YouTube world is now paying attention to. The numbers really do speak for themselves: — 12,000,000+ views ▶️ — 100+ pieces of content 🎞 — 750,000+ engagements 🫵🏼 — 30,000,000+ impressions 👀 — 200,000+ minutes watched ⏳️ — 100% increase in ‘new viewership’ 📈 After a successful first run on the channel, we’re delighted to be working with Sky Betting & Gaming and the EFL again this season, bringing even more eyes to the channel with loads more content this year. Make sure you like, follow and subscribe to get your LO72 hit! #YouTube #sportsentertainment #brandedcontent #brandedentertainment #efl #skybet

Owen Maers

Social Media Executive at Williams Racing

7mo

👏👏

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