Agency Mania Solutions’ Post

Although media agencies have been somewhat separate from creative agencies for the last 15 to 20 years, what marketers seek now is a far closer collaboration between the two. In fact, globally, more and more marketer’s definition of integration includes media, says Independent Agency Selection (IAS) CEO and SCOPEN partner, Johanna McDowell. #agencies #media #advertising

DAVID OGILVY SAID: “UNLESS YOUR ADVERTISING IS BUILT ON A BIG IDEA, IT WILL PASS LIKE A SHIP IN THE NIGHT.”   You know these brands from their unforgettable big ideas...   Just Do It. Think Small. The Uncola. You deserve a break today. Great taste, less filling. When it absolutely, positively has to be there overnight. Where’s the beef? Got Milk?   Those are just some of the unforgettable big honkin’ ideas that have inspired consumers over the last 80 years. Without them, modern advertisers wouldn’t have a compass for their own journeys. What is a ‘Big Idea’? The big idea will be rooted in a PIERCING INSIGHT and linked to the campaign’s objectives to ensure it has maximum impact and relevance. A great big idea can inspire emotions, create a strong connection with the brand, and drive consumer action. It will be sticky and unforgettable...and will remain in the social zeitgeist.   Recent research states 75% of an ad's effectiveness is determined by its creative. (Advertising Federation).   Knowing this, it is far more effective to build advertising campaign performance with a big idea, than to tweak the media into incremental ROI enhancements.   It takes big brains to create big ideas.   Brilliant adman, George Lois said: “It’s my job as creative director to stand in awe of a truly big idea.”   Is your big idea “awe” worthy?   If not, get back to your keyboard and sketch pad and keep hammering. Big ideas take work, more work -- and even more work after that.   But if you’ve ever created and actualized a BIG HONKIN’ IDEA, you know the chill-bump rush and creative buzz this can deliver for you, your team and the client.   Your job is to stay focused until your idea is big, bold and honkin’!   What’s your POV on big ideas?   If you would like to explore some big ideas for your project, just DM me.   #creativity #bigideas #cmo #founder #chiefmarketingofficernetwork #adagency #marketing #branding      

Ready to see what makes an ad campaign truly stand out? 🏆 Ad campaign awards don’t just highlight creativity—they showcase the campaigns that truly break through the noise. Learn how brands are using bold ideas and smart strategies to win big and boost their reputation. 👉 Discover what it takes to create an award-winning campaign: https://hubs.ly/Q02TM1hl0 #CreativeAdvertising #AdCampaigns #MarketingAwards

With ad spend up, here’s how agencies are preparing for growth

Yesterday we launched #advertisingwhocares. If you would like to know more: https://lnkd.in/eReMzn2x. We had an afternoon of amazing presentations to a sell-out audience. Nick Manning and I will have a whole lot more to say on next steps in due course but here are some immediate take-outs from me, in the form of 10 quotes (apologies if I don't get the exact words right): 1. Write the briefs you wish you could steal. Create the brands you wish existed. Make the industry you wish you worked in. Lucy Jameson 2. Agencies have gone from 7 creative deliverables per year per creative FTE in 1992, to 311 creative deliverables per creative FTE in 2019. Michael Farmer 3. If you do not change direction, you may end up where you're heading. Jenny Biggam 4. We believe in doing the right thing in our marketing. Rachel Kerrone, Pippa Glucklich, Jessica Lovell 5. Measurement should know that we market to people, not devices or platforms. Denise Turner 6. News is brand safe and effective. Ruben Schreurs 7. Social media posts are not the same as journalism. Hardeep Matharu 8. All of us are artists; not all of us should exhibit. Sir John Hegarty 9. Hubris got us here, humility will get us out of this. David Wheldon OBE 10. 6% of advertising is effective. If we made brakes we would be out of business. Sir John Hegarty Lucy Jameson's keynote presentation started with a quote from just about my favourite play, Arthur Miller's 'Death of a Salesman': "I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a blaze going on all around." Omar Oakes

This must-read article features insights from a trio of marketers at dentsu, DDB, and VML. They advise tactics for agencies to stand out in a sea of sameness. For example, agencies can invest in the same types of innovative, unexpected marketing that they want to do for a client – but for themselves. Check it out: #advertisingagency #creativeagency #advertising

Sharing… and please connect with me and Vivek Kuchibhotla if you have concerns with your client or agency, maybe we can help! #advertisingagency #mediaagency #digitalagency #cmo #marketing #admatch #talentmatch #talenthunting #talentacquisition #executivesearch

Why advertise on the Matakana Coast App- Part One Invest in Your Brand’s Future Advertising is not just an expense; it's an investment in your brand's future. A 12-month advertising plan on the Matakana Coast App will lay the foundation for sustained growth, increasing your visibility, credibility, and customer base over time. Let’s get started on creating a tailored, year-long advertising plan that grows your business month after month. Ready to make a lasting impact? Contact us today to explore our advertising packages or discuss a customised strategy. Your brand's success is just one conversation away. Why the Matakana Coast App? Advertising on platforms like the Matakana Coast App provides the ideal avenue for a sustained, localised presence. With a focus on the Matakana region, the app connects businesses directly to a highly engaged, local audience. By leveraging a 12-month advertising programme, you not only stay visible within the community but also align your business with the region’s vibrant, supportive ethos. Now is the perfect time to invest in a continuous advertising programme on the Matakana Coast App. The long-term exposure will keep your brand front and centre in the minds of local residents and visitors alike, driving both brand loyalty and sales. We understand that every business is unique, which is why we’ve compiled three carefully designed advertising packages for you to choose from. https://lnkd.in/gWV56VHQ However, if these packages don’t quite meet your specific needs, we’ll work with you to craft a custom strategy that aligns with your business goals, ensuring your brand is always where it needs to be—right in front of your past, present and new customers. Support Every Step of the Way Embarking on a year-long advertising programme can feel like a significant commitment, but you won't be doing it alone. Our team is here to support you every step of the way. From designing compelling ad creatives to optimizing campaign performance and providing insights on what resonates with the Matakana community, we're committed to ensuring your advertising investment pays off. Our hands-on approach means you’ll have a partner actively working with you to maximize results and adapt strategies as needed.

Advertising: Who Cares? An Update. We are now up to almost 200 supporters. All have volunteered - we are yet to start really pushing our case, although we now have the tools to do so. First, thanks to Jenny Biggam, Anuschka Clarke and team at the7stars for designing us a logo. Next, courtesy of Graeme Blake and team at Blutui we now have a website https://lnkd.in/dykpRRKP . You can volunteer to join a workstream, and (eventually) book tickets for the event we're planning in September in London. We have now confirmed all 5 workstreams, and have committed leaders. -Trading, Transparency and Trust - Jenny Biggam, Founder, the7stars -Business Models - Michael Farmer, Consultant and Author ('Madison Avenue Makeover' and 'Madison Avenue Manslaughter') -Measurement and Accountability - Denise Turner, CEO, Route -Recruitment and Well-Being - Crispin Reed, Founder, Skyscraper Consulting -Sustainability, Ethics and Privacy - Ruben Schreurs, CSO, Ebiquity Do please volunteer to join one or more so that your views can be represented. It is straightforward to join from the site; if you have any problems you can contact Brian and he’ll pass your details to the relevant leader. We have booked the Royal Society of Arts (RSA) in London on the afternoon of September 12th. All details are on our site, where you will also be able to book tickets later. We will issue another mail once the ticket sales are live. -Registration from 1.30pm (no lunch, so eat first!) -Formal presentations and discussion 2pm - 6pm -Bowl food and drinks 6pm - 8pm This is an event without sponsors, underwritten by Brian and Nick and funded entirely from ticket sales. We are doing it this way to encourage an event free from any sponsor distractions or pressures. We will sell a maximum of 140 tickets which will include a networking food and drink period after the formal presentations and discussions. We think this is important, we want to encourage a positive and open discussion in which all voices can be heard and everyone can participate. We suspect tickets will go quickly based on enquiries to date. We will start a waiting list in case any places open up. We are unable to offer any refunds but if you buy a ticket and are unable to attend you can pass your ticket on to a colleague, as long as you let us know. If we make any surplus on the day we will make a contribution to NABS, the advertising charity. We realise that many would like to attend but cannot for reasons of distance or possibly politics. We are going to record the whole event and are looking into the practicalities of live streaming it as well. Speakers will be the five workstream leads, plus a few high profile additional speakers. We will be announcing who these are in due course. Please continue publicising the Who Cares? movement to your networks, and to encourage people to join us, and (even better) to buy tickets when they go on sale. Thanks again for all your help! Brian Jacobs Nick Manning #whocares

With ad spend up, here’s how agencies are preparing for growth