Happy Friday the 13th! Here's a spooky story for the special occasion: In a world where many marketing agencies struggle to manage vast amounts of data across divisional silos, they are also expected to harness #AI to maximize agility and efficiency. But in a cruel twist of fate—the effectiveness of AI depends largely on the quality and accessibility of data! 😱 Can marketers overcome the odds and make the best use of their data to survive and thrive in the ever-unsettled digital landscape? Find out from Agital's Scott Smigler in his latest article for Modern Marketing Today: https://hubs.la/Q02PMnDB0
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Conversion Rate Optimization CRO Experts | Local SEO Experts | Performance-Driven Digital Marketing Experts
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Data is crucial to achieving desired marketing results. Learn how the Blueshift #CDP uses unified data and #AI to power effective marketing across channels. https://lnkd.in/eZxdZKAS From the CDP Institute Library.
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Get ahead in 2024 with the latest digital marketing trends! Explore how AI, first-party data, and personalised strategies reshape the marketing world. Don't be left behind! Read more here. #DigitalMarketing #2024 #PlatformIntegration
Digital Marketing Trends in 2024
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The privacy landscape is shifting faster than ever. Are you ready for the change? 🤔 As consumers demand more control and transparency over their data, businesses need to find more innovative and durable ways to navigate the transition with confidence. By following these three measurement considerations you’re well on your way to meeting your objectives and gaining better business results: 📈 Prioritise high-quality data 📊 Leverage durable website tag solutions 🤖 Use AI to see quicker results Read the full story here → https://goo.gle/3ZLmpql #ThinkWithGoogle #AI #Marketing
Animation showing that 90% of marketers value first-party data, but only 1 in 3 use it effectively in digital marketing.
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A.I data analysis, streamlining and automation, granular customer journeys - the present and future of marketing. Check out the first of a short series of posts on the trends and direction of growth marketing - and if you’re looking for business growth, drop me a DM and let’s see how we can work together to make it happen. 🏹
Embrace the Future of Marketing “Welcome to the Age of Intelligence 🌿 2024 marks a transformative era in marketing, powered by AI and data analytics. Let’s embrace these advanced technologies to enhance efficiency, personalization, and engagement in our strategies. The future is about making smarter, data-driven decisions. Are you ready to scale your growth with intelligence? Read our Insights on our website, link in bio. www.greenarrow.media #Marketing2024 #DataDriven”
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