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Happy Friday the 13th! Here's a spooky story for the special occasion: In a world where many marketing agencies struggle to manage vast amounts of data across divisional silos, they are also expected to harness #AI to maximize agility and efficiency. But in a cruel twist of fate—the effectiveness of AI depends largely on the quality and accessibility of data! 😱 Can marketers overcome the odds and make the best use of their data to survive and thrive in the ever-unsettled digital landscape? Find out from Agital's Scott Smigler in his latest article for Modern Marketing Today: https://hubs.la/Q02PMnDB0

Data Integration and AI: Strategies for Modern Marketing Agencies 

Data Integration and AI: Strategies for Modern Marketing Agencies 

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