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The food and beverage industry has experienced a decline in #innovation of nearly 50% since 2007. According to Mintel, only 26% of new products introduced in early 2024 are considered truly innovative, compared to 50% in 2007. This decline is attributed to challenges in the supply chain, low-profit margins, and difficulties controlling product temperatures. While innovation in consumer packaged goods (#CPG) has faced challenges overall, the food and beverage sector has been particularly affected, leading to an increasing consumer preference for #privatelabel products. Companies such as McCormick & Co. and Conagra Brands emphasize the importance of innovation for growth. However, the high failure rate of new products and the desire to maintain existing brands have discouraged significant #investment in innovation, potentially impacting long-term profitability and market position.

Food and beverage innovation plunges nearly 50% since 2007: Mintel

Food and beverage innovation plunges nearly 50% since 2007: Mintel

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