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Flavors are crucial for the success of healthy #beverages, as taste remains the primary factor influencing consumer purchases despite the growing demand for #functional drinks. While consumers seek better-for-you options with #health benefits, they often need to be more concerned about how these beverages will taste. Natural sweeteners, protein sources, and functional additives frequently introduce off-notes or aftertastes that can be off-putting. To address this challenge, beverage manufacturers must employ flavor masking, modulation techniques, and careful #ingredient selection and sensory testing. By balancing healthiness with #flavor appeal, companies can create beverages that meet #nutritional goals and taste preferences, ensuring #consumer satisfaction and market success.

Have you ever wondered what's really in the drink you consume daily or regularly? While it's commonly known as a Cold Drink, the industry refers to it as a Beverage. From refreshing sodas and energy drinks to fruit juices and bottled waters, beverages come in a wide variety, each formulated with specific ingredients to provide taste, hydration, and even nutrition. The next time you sip your favorite drink, think about the complex processes and careful formulation that go into creating the perfect beverage experience. Today, I will share my knowledge which I gained after working for over a year in the beverage industry, specifically Pepsi Cola Beverages. Let's start with the basics. Types of Beverages: Although there are wide range of types of Beverages but we will focus on the basics. There are two main types of beverages: Carbonated Soft Drinks: Carbonated Soft Drinks (CSD) are beverages that contain carbon dioxide (CO2) dissolved under pressure, which creates carbonation and gives the drink its characteristic fizz. They are typically sweetened with sugar or artificial sweeteners and flavored with various ingredients. Examples include sodas like Pepsi, Coca-Cola, Sprite, and Mountain Dew. Non-Carbonated Soft Drinks: Non-Carbonated Soft Drinks are beverages that do not contain carbonation. They are typically still drinks, meaning they do not have the fizziness associated with carbonated drinks. These can include fruit juices, iced teas, bottled water, sports drinks, and energy drinks. Examples include Tropicana juice, Gatorade, and Aquafina water.

Happy New Year! January is a month full of new goals, resolutions, and motivations that have consumers reaching for better-for-you foods & beverages 🥑 However, with Brown Sugar being crowned 2025’s “Flavor of the Year”, how can we pass up all the sweet treats that feature this ingredient?! In this month's report, our team of flavor experts unpack how using natural flavors, extracts, and essences can transform the landscape of healthy eating 💫 Click on the link below to learn more! #flavorinsights #flavortrends #flavoroftheyear #marketinsights #trendreport #foodandbeverage #tastematters https://lnkd.in/gTFJYHRE

Caffeine is not just for beverages anymore. Instead of reaching for your favorite cup of coffee in the morning, you can now kill two birds with one stone by grabbing a caffeinated baked good. Need a pick-me-up? Grab a piece of caffeinated gum. It's exciting to see the innovative ways caffeine is being incorporated into new products. Would you try any of these new caffeinated foods? Share your thoughts and experiences in the comments below or join our #peergroups for more exciting discussions and updates on the latest #foodservice trends.

As 2024 draws to a close, we’re reflecting on how macadamias have featured in new product development across the global food and beverage industry this year. Today we reveal our carefully curated list of the most noteworthy macadamia products of 2024. From their buttery taste and texture to their impressive nutritional profile, macadamias have once again proven their versatility, aligning with notable food trends like health-conscious indulgence, global flavours, and supercharged products. This year also saw macadamias shine in micro-trends such as playful snacking, flavour disruption, and exciting new formats. SEE THE LIST: https://lnkd.in/eeG2v4nB #Macadamias #AustralianMacadamias #TreeNuts #FoodInnovation #NutIndustry #innovation #health #research #foodtrends #foodresearch #dairyfree #plantbased #dairyalternatives #macadamianuts #ausmacadamias #nutindustry #ConsumerTrends Jacqui Price Clare Hamilton-Bate

Did you know #FunctionalBeverages are taking the nutrition world by storm? Today's beverage consumers want more than just taste only - they want functional health benefits too! The Functional Beverage Industry is valued at $213 Billion and is set to grow to $306 Billion by 2029, with a CAGR of 7.49% (via Mordor Intelligence). So what are some of today's top functional beverages? Learn more in our newest blog here! #beverages #foodandbev #TurtleTree #Lactoferrin #Coffee

https://lnkd.in/g5swhegQ Calorie and #sugarreduction are becoming an increasingly large focus area for beverage product developers as more consumers are paying more attention to their health and wellness. The findings come from the recently published “The Sugar Challenge Report 2024” by data and insights company GlobalData Plc, in which the company explores the rise in demand for #lowcalorie and #reducedsugar beverages and examines the outlook for the category. Icon Foods is here to help clean up your ingredient dec. and make your nutritional facts panel shine with our fibers, sweeteners, sweetening systems and sweetness modulators all designed to make deep clean cuts to #addedsugars and carbs. We are here to help!

11 Healthy Starbucks Orders to Satisfy Your Cravings https://lnkd.in/g6qZF_tn Starbucks is renowned for its extensive menu, offering beverages and snacks that cater to diverse tastes. However, many of its options can be laden with calories, sugar, and fat. If you’re looking to make healthier choices while still enjoying your Starbucks favorites, this guide is for you. Below are 11 healthy Starbucks orders that strike a balance between taste and nutrition. 1. Iced Americano Nutritional Highlights: Calories: 15 Sugar: 0g Fat: 0g The Iced Americano is a simple yet refreshing choice. Made with espresso and water over ice, it’s naturally low in calories and free of sugar and fat. To …

The beverage industry is transforming significantly as consumers increasingly prioritize healthier, functional options. This shift is driving the rise of "better-for-you" beverages that emphasize natural ingredients, reduced sugar, and added health benefits—reflecting a broader, wellness-oriented lifestyle. Leading brands are making bold moves to meet these expectations: ⚡Celsius and Rowdy Energy are reshaping the energy drink category, offering options that support wellness with lower sugar and targeted functionality. 🫗Vita Coco is expanding its portfolio with plant-based and functional drinks, positioning itself as a leader in the health beverage space. 🥤Major corporations like PepsiCo are also adapting, acquiring brands like KeVita to diversify into healthier, probiotic-rich beverages. This trend spans hydration, energy drinks, soft drinks, and even alcohol alternatives, as Gen Z increasingly turns to zero-proof options. From prebiotic sodas like Poppi and Olipop to enhanced hydration products from Liquid I.V. and BodyArmor, the shift in consumer preferences is undeniable. For industry professionals, adapting to these evolving demands is essential. Staying informed and responsive to these shifts isn’t just about product innovation but brand relevance and building loyalty with a health-conscious audience. What changes have you observed in the beverage industry? Have you jumped on the better-for-you bandwagon or tried any of these alternatives? I'd love to hear of any shifts that you've noticed in your world and how you've changed your beverage choices in the comments! 🔗Read more here: https://lnkd.in/gW8ebsjf

11 Healthy Starbucks Orders to Satisfy Your Cravings https://lnkd.in/g6qZF_tn Starbucks is renowned for its extensive menu, offering beverages and snacks that cater to diverse tastes. However, many of its options can be laden with calories, sugar, and fat. If you’re looking to make healthier choices while still enjoying your Starbucks favorites, this guide is for you. Below are 11 healthy Starbucks orders that strike a balance between taste and nutrition. 1. Iced Americano Nutritional Highlights: Calories: 15 Sugar: 0g Fat: 0g The Iced Americano is a simple yet refreshing choice. Made with espresso and water over ice, it’s naturally low in calories and free of sugar and fat. To …