Aha Media Group’s Post

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How often should you send emails? This question comes up a lot. Our advice is to be consistent, but don’t bombard. 73% of people cited sending too frequently as their reason for unsubscribing. (Campaign Monitor) B2C marketers tend to send 2 to 5 emails per month. B2B marketers should send at least 1 per month and no more than 5. (CoSchedule)

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