Ahmad Husain’s Post

View profile for Ahmad Husain, graphic

Manager at LuLu Group International - Wholesale & Distribution

During Ramadan, the UAE experiences notable fluctuations in sales across sectors, including retail and food, driven by increased consumer spending during this period. While the precise percentage of sales fluctuation varies, it typically ranges from 20% to 50%, reflecting the significant impact of Ramadan-related festivities on consumer behavior and purchasing patterns. In terms of food sales, Ramadan holds particular significance, with food consumption witnessing a substantial uptick as Muslims gather for iftar and suhoor meals. It's estimated that food products may constitute up to 40% or more of total retail sales during Ramadan in the UAE. Data Insights: ·        Sales Fluctuation: Fluctuations in sales during Ramadan can vary, but they generally range from 20% to 50%, indicating the heightened consumer activity during this period. ·        Food Products Sales Share: Food sales hold a significant share of total retail sales during Ramadan, comprising up to 40% or more of overall sales volume. Conclusion: Ramadan serves as a critical period for businesses in the UAE, with sales experiencing substantial fluctuations across sectors. Food sales, in particular, witness significant growth as consumers increase their spending on food products for iftar and suhoor gatherings. Understanding and catering to the unique consumer behaviors and preferences during Ramadan are essential for businesses to capitalize on the opportunities presented by this important cultural and religious observance. #ramadan2024 #ramadansales #ramadanbusiness #businessanalyst #businessanalyst #businessanalytics

To view or add a comment, sign in

Explore topics