Ahmed Hosny El Kobisy’s Post

Exploring the Consumer Mindset: Online vs Offline Shopping 🛒 As part of my MBA project, I'm delving into an exciting topic that impacts businesses and customers alike: How do consumers perceive online shopping compared to offline shopping? The rapid growth of e-commerce has revolutionized the way we shop, but traditional brick-and-mortar stores still hold a special place in the hearts of many. Through this project, I aim to understand: The key factors influencing consumer preferences. The challenges and benefits of each shopping mode. How businesses can bridge the gap to cater to diverse consumer needs. I'm eager to learn from this study and would love to hear your thoughts: What drives your choice between online and offline shopping? #MBAJourney #ConsumerBehaviour #Ecommerce #Retail #OnlineShopping #OfflineShopping

Hybrid retail is the future of shopping, blending online and offline experiences to build loyalty and enhance competitiveness for Sri Lankan retailers. Seamless Shopping Journeys Shoppers increasingly move online and in-store, with tools like QR codes and click-and-collect set to drive 20% of e-commerce by 2027. Building Loyalty Across Channels Unified experiences across platforms like online inventory visibility paired with great in-store service help foster loyalty. Maximizing Channel Strengths Online channels excel in convenience, while physical stores offer personalized experiences. Retailers should leverage both to meet evolving expectations. Leveraging New Technologies Partnerships with other online platforms show the potential of integrating digital tools and local retail to stay competitive. Understanding Sales Drivers Tracking success across channels requires innovation. Retailers who link online and in-store activities will gain a competitive edge. Embrace hybrid retail now to thrive in a changing marketplace. Are you ready for the future? #HybridRetail #RetailInnovation #SeamlessShopping #ECommerceTrends #RetailTechnology #DigitalTransformation #RetailStrategy #OmnichannelRetail #SLRA

🌟 The Retail Renaissance: Key Trends Shaping 2025 🌟 As we approach 2025, the retail landscape is undergoing a dramatic transformation. The long-standing narrative of e-commerce versus brick-and-mortar is giving way to a new reality: the ‘retail renaissance.’ This shift is redefining how we shop, advertise, and engage with brands. 🔍 Key Trends to Watch: Phygital Convergence: Over 80% of retail sales still occur in physical locations, with digital advertising in stores projected to increase by 46%. AI as a Game-Changer: From real-time decision-making to ad customization, AI is revolutionizing retail. Omnichannel Imperative: Creating seamless online and offline experiences is now essential. Emerging Ad Formats: Non-endemic advertising, post-transaction ads, and audio display ads are on the rise. Consumer Behavior Insights: Understanding evolving consumer behaviors is crucial for success. Dive deeper into these trends and discover strategies to thrive in this new era of retail. 📈✨ Read more on our blog: https://lnkd.in/e4i6Hprm Source: EMARKETER Summit: Top Trends of 2025 #RetailRenaissance #Phygital #Ecommerce #BrickAndMortar #DigitalAdvertising #AIinRetail #Omnichannel #RetailTrends #MarketingStrategy #ConsumerBehavior #AdTech #RetailInnovation

I attended the EMARKETER Summit: Top Trends of 2025, featuring 6 informative webinar sessions with industry leaders. Here are my key takeaways and top trends you do not want to ignore going into the New Year!

While e-commerce continues to soar, a significant portion of shoppers crave the tactile allure of brick-and-mortar stores. This fusion of online exploration and in-person immersion is redefining the shopping journey, creating an experience that caters to diverse consumer preferences.   Our latest Consumer Insights Outlook Report explores the evolving retail landscape, where online and offline worlds converge. For a closer look into these trends, download our report: https://lnkd.in/evBnvAQe

Being top-of-mind with consumers is paramount. Thanks to Michael Della Penna at InMarket for talking with me about how #cstore retailers can strategize and seize opportunities. Convenience Store News

Download our new white paper: The State of Shopping 2024! 🚀 Explore the latest shopping trends in Australia and Europe 🇦🇺 🇪🇺 The retail industry is constantly evolving, and Australian consumer shopping habits are no exception. It is therefore essential for brands and retailers to understand the latest trends and adapt their strategies accordingly. Learn: 👛 Australian consumer shopping strategies 📦 The influence of Click and Collect on in-store sales ♻ The growing importance of sustainability in consumer choices And much more! 📥 Download the white paper for free now and gain valuable insights into the evolution of consumer shopping behavior : 👉   https://lnkd.in/dEmDGpFz   #Retail #DrivetoStore #TheStateOfShopping2024 #ShopFully

Interesting article from the Commonwealth Bank. The article discusses the importance of bridging the gap between in-store and online experiences, leveraging technology to create engaging and seamless shopping journeys. This shift presents opportunities for retailers to enhance customer experiences and re-evaluate their store networks, focusing on high-performing locations and adapting to changing consumer behaviours. You can read the full article here.

Online shoppers' expectations are constantly evolving, so how do retailers meet their needs? With personalization! Our on-demand webinar, "Transform Retail Online Experiences: The Art of Personalization for the 2024 Shopper," with experts Sarah Duchazeaubeneix and @Phil Gabillia dives into how retailers can capitalize on personalization- a pivotal force driving unparalleled growth in the retail industry. Learn the art of personalization, including the top 6 ways to create tailored online experiences that truly resonate with modern consumer. ✨ Start here>> https://lnkd.in/ehyKa22N #Personalization #OmniRetail #ECommerce

Want to Harness the Power of the Next Frontier in Retail Media? Shoppers who discover products in-store are more likely to purchase immediately. Through our new Connected Store solutions, that conversion just got easier! The “Wherever” in our mission of “Easy. Activation. Wherever.” is about being able to activate across multiple channels. How do we bring brick and mortar, ecommerce, onsite, and offsite together in a valuable way? How can we thoughtfully use retail media to impact shopper behavior as they visit our stores each week? How will solutions like In-store Audio and In-Store Digital Signage connect your brand to the right audiences to drive sales? Join us on Thursday, 10/24 from 2-3pm EST where we’ll dive into these questions for an open discussion on how the Connected Store is key to an omnichannel, full funnel strategy.