AIGA Boston’s Post

I had a dream. To be part of branding. But in that dream, barely did I ever think it was so hard. Or that I would be so pleased at building a packaging design. But that's the thing about specialising. It takes time. In doing something small, squeezing in emotion becomes essential. The World is so evolved, building anything from scratch takes a while before you can bring it to industry standards. Take for example, the e-commerce websites of today. While they seem simple, designing the top marquee alone takes the insight of "what do they need to see, first?" Or, more importantly, figuring out what's the right question, to arrive at the right conclusion? It feels like a painting - colours, patterns, art styles and more. You can imagine what you want to paint, but you need to be able to decide how you'd want it to look like, in the end, and how. Not to forget, the possibilities are infinite. And on one such canvas, Caffinary finally launched the first Specialty Coffee packaging, built with the help of designers Dikshita Falor and Angela Abraham, our wonderful community of coffee drinkers and brewers, including Saransh Barua, Mrinal Datt, and Arpan Samuel Ramtek, Vishnu H, Madhuri Bucha, Shraavan NNV, Nikhil Motwani, and roaster, Ajay Girish Redij. But most importantly, we had support from brand giants Eric Rodricks and Akshan Barla. Thank you all for making sure that you keep us in check, and help us in raising the bar. How do you feel about branding and packaging design?

CREATING A CAFE BRAND - A CASE STUDY for Studio Mytha | Brand Design & Strategy Let’s just get this point out there one more time for good measure - A BRAND IS NOT JUST A LOGO! Several times in the last month I’ve had enquiries from new clients, some of which are pretty big projects involving a venue. One of these clients asked if I could ‘just do a logo’… The problem is, I just find this impossible when I’m thinking about a venue brand. If I’m thinking about a logo, I’m thinking about what type of mural we might be able to paint on the walls, I’m thinking about what merch the local community would want to buy, I’m thinking of clever ways we can animate some illustrations to use on social media, I’m even thinking what kind of paper we should print the menu on… There are some businesses that can get away with just creating a really basic brand - a logo, some colours and a font. But a venue has to be considered from so many perspectives. For this project I designed every single asset, from the menu, to the caps the baristas wore whilst they made the coffee. The illustrations really became a key element, and brought a playful personality to the identity. For Nüde, the logo is quite iconic in Bali, so I did play with covering it a little bit in some ideas (I also thought it was playful to hide the word NUDE behind a leaf!), but the umlaut being visible means that people will still know the brand instantly. So yes, I can do ‘just a logo’, but my recommendation if you’re creating a venue, is to let me do a hell of a lot more than that for you - let’s do your brand justice, and give it the personality it really deserves hey? If you’d like to chat about a new project, we offer FREE consultations for new clients, drop us a DM to book.

Branding is often misunderstood because people tend to narrow it down to its visual elements, like logos and design. Many still think of branding solely in terms of a company's name, logo, packaging, and overall look. However, over time, the concept of branding has evolved significantly. Despite these advancements, some people, including experienced marketers, still hold onto the outdated view that branding is only about the visuals. Branding is more than just how things look, it's about the entire experience and story of a brand. It encompasses everything from the way a product looks to the emotions it evokes, the values it stands for, and the overall impression it leaves on customers. So, while visuals are a crucial part, they're just the tip of the iceberg when it comes to the broader, more comprehensive world of branding..

What’s in a brand and why should branding be important for modular builders? Why is your brand your most valuable asset? Three successful modular builders who have used branding as a centerpiece for their company — and reaped its rewards — weigh in. Branding is the process of creating a distinct identity for a business in the mind of your target audience. It’s your equity in the marketplace. It includes your visual design (including colors and fonts), mission and personality. However, it’s more far-reaching than that. If successful, your brand will leave a memorable impression on consumers and will let your customers know what to expect from your company. It will establish what you do and what you represent and will help customers make better choices. Here are some things that a strong brand can do for you. Anthony Zarrilli Harris Woodward Gary Fleisher Ken Semler Kevin Satterthwaite Devin Perry Krzysztof D.

Branding is often misunderstood because people tend to narrow it down to its visual elements, like logos and design. Many still think of branding solely in terms of a company's name, logo, packaging, and overall look. However, over time, the concept of branding has evolved significantly. Despite these advancements, some people, including experienced marketers, still hold onto the outdated view that branding is only about the visuals. Branding is more than just how things look, it's about the entire experience and story of a brand. It encompasses everything from the way a product looks to the emotions it evokes, the values it stands for, and the overall impression it leaves on customers. So, while visuals are a crucial part, they're just the tip of the iceberg when it comes to the broader, more comprehensive world of branding.. Do you agree?

“We already have branding, so I don’t think we’re gonna need Prebranding.” - Someone challenged me recently. He wasn’t the first to say it, but he was the first to get the difference so fast. “Okay, great. So what’s included in your branding?” - I decided to get curious. Their website displayed overall boredom, while they have a super cool serviced product in the real estate industry. How about using some creativity? “We have a brand book, which defines our colours, visual elements, and, of course, our logo.” - I wasn’t expecting much else from the answer. I also bet they paid quite a lot for it. “Besides your branding elements, do you have a brand strategy?” - Of course you don’t. “What’s that?” - I’ve been here before… “We can compare it to constructing a building. The brand strategy would be like architectural design, while branding is interior. You need a brand strategy if you want the brand to help you meet your long-term business goals. It typically includes the brand vision, mission, and values, and there is so much more. Branding is for you to make use of it in a comfortable and visually appealing way.” - The architecture analogy I made on the spot to speak to my interlocutor’s imagination. “Yeah, we have the brand vision and mission and all this….” - Of course. “So what’s your brand vision?” - Ready! Aim….! “It’s in that brand book. I remember... It was something like…eee.. ” - Yeah… “You guys could seriously benefit from Prebranding” - Fire! “How is that?” - I thanked myself for not believing his first statement. “Remember the architecture analogy? It’s like you guys have never constructed a building but moved into a rented space and paid for an amazing interior. It looks cool, but is it going to get you where you want? It may be good for now, but at some point, you may want to build your own thing - and take your cool furniture with you. Does that make sense to you?” - I was so proud of myself at that point. "So Prebranding offers brand strategy?" - It won't be far from the truth to say that. "Yes and a bit more. It comes with a very personal approach. Imagine an extra patient worker of the architecture studio who will spend enough time with you to extract your most bold vision." “So how exactly does it work?” - Hit and sink. Thank you.

Impactful Branding Design: Don’t let your brand simply be another uninspiring piece of wallpaper. In my experience, taking strategic risks to stand out cuts through market noise, resulting in measurable business growth and stronger alignment with target audiences. I created this video as part of a rebrand for Tom Roberton, a prominent New Zealand photographer, renowned for his remarkable ability to establish profound and authentic connections through his images, imbuing them with thoughtful introspection. To encapsulate this unique talent, I centred Tom’s brand identity around his name. ‘Tom’ is infused into numerous words that are brought to life as photos and videos. The meanings of these words, often ambiguous, inspire a unique body of images. Connect with me if you’re interested in discussing how I can help your brand have real strategic personality and vision.

The King (of Personal Branding) You Never Saw Coming 🤳 Forget selfies, meet the OG brand master. Louis XIV, the epitome of a refined tastemaker, wasn't just a French monarch. He was a master storyteller who built a palace – the Palace of Versailles – that became a powerful symbol of his brand. Originally a hunting lodge - Versailles transformed into a breathtaking display of architecture, lavish interiors, and dazzling gardens. What inspired this magnificent undertaking? A rival chateau, Vaux-le-Vicomte, that left Louis XIV determined to outshine them all. But Versailles serves as more than just a monument to opulence. It's a masterclass in personal branding principles that remain relevant today. 🏰 Storytelling in Stone Every detail at Versailles, from the grand fountains to the meticulously landscaped gardens, tells a story. Similarly, your personal brand should communicate your unique narrative and values. 🌞 Standing Out Like a Sun King Louis XIV was known as the "Sun King," a nickname that perfectly captures his strategy. Versailles wasn't just a home; it was a statement of power and individuality. Your brand should do the same – showcase what makes you stand out from the crowd. 💖 An Unforgettable Experience Stepping into Versailles is an immersive experience that leaves a lasting impression. Likewise, your online presence and interactions should create a memorable brand experience that keeps people coming back for more. Louis XIV's legacy extends far beyond his reign. He reminds us that personal branding is about more than just a logo or tagline. It's about crafting a story, making a statement, and creating an experience that resonates with your audience. 💪 Unleash your inner brand authority. Let's go! Akila Praveen

Build your Personal Brand like a Construction Worker With Personal Branding, you're building so many things at once Maybe that's why you can't do it so easily/quickly But that's also probably why it's super valuable I mean, good buildings do take time, innit?😉 View Personal Branding this way and you'll never struggle with "BUILDING" again ✅ARCHITECTURAL LAYOUT ⇒ MISSION STATEMENT A successful Brand is nothing without a clear goal The goal guides the building & the framework Before building, know what U do, why U do, who U do it for, & what U wanna accomplish Also, set periodic targets & timelines for building ✅BUILD FOUNDATION ⇒ BUILD IDENTITY Every Brand's life is their unique identity Ensure to show a YOU-nique presence Choose your colours, pictures, font sizes Ensure everything you do is very intentional This Foundation will support or crash ur brand ✅USE CONCRETE BLOCKS ⇒ PROJECT STRATEGY Your structure must be set up & held properly Use ur content & project strategy to build It must be well laid out, robust, & intentional Without this, the building won't have a structure ✅BUILD WITH STYLE ⇒ BUILD AUTHENTICITY Don't build same structure as everyone else There has to be a touch of U present in it Build it to your personal taste; humanize well Let people be able to tell that this is your house Your P.B. building must be what you really do love ✅FIX THE ROOF ⇒ CAPTIVATING PROOF The Roof protects those in the building You can't trust a building without one In your P.Brand, we need to trust U fam so use testimonials, reviews, your portfolio and even years of experience to establish trust ✅QUALITY FURNITURE ⇒ THOUGHT LEADERSHIP There's no point building, if the inside is sub-par Make sure all the furniture & equipment is 🔥 Build Thought Leadership; prioritize Top Quality Make everyone say "Wow, you have Excellent taste" ✅PAINT THE BUILDING ⇒ USE PUBLIC SPEAKING No matter how much effort u put into building, If the structure isn't painted, it will lack appeal Public Speaking is your tool to build persuasion It emphasizes Authority & Humanity in your Brand Without this VITAL tool, your Brand will lack SHINE 🌟 See, Building a Personal Brand is heavy Construction And you have to factor in all these, to have a great structure So... don't wing it BUILD with Style & BUILD to Last ************* PS: What part of your Brand have you been building recently? PPS: Repost to help someone else. #StayJuicy

A logo is an essential component of a company’s branding strategy. In this post, you will learn the importance of a logo and its different types. 👉 https://lttr.ai/AUOeg #logo #logodesign #greativesweb #branding #websitedesign