Aimee Montgomery’s Post

Aimee Montgomery

I make brands & people famous | Fractional CMO | Social Media Influencer | e-Commerce Marketing | Host of Thrive Radio Top #5 Podcast iTunes

8mo Edited

Looking for quick marketing tricks? Thats why marketers lie to you. Stop falling for FAST or suck it up that you just like to try to beat the system. I would be a lot richer if I lied as a marketer and sold this way. But I would also be unable to sleep at night. Sometimes you can do things fast but you always have to pay for it on the other side. Aka run ads and build relationships after vs posting on social to build relationships first #marketing #digitalmarketing

Transcript

Start But why do you think marketers have such a bad reputation in general? There are two reasons. The first reason is that most of us deserve it because we're selfish, lying, short term thinking scump who believe that our job is to manipulate people as we market to them. But the other reason? Which is just as big is that people understand that they are culpable, that consumers fall for short term stuff. They're not disciplined enough to ask the hard questions. They're looking for magic beans and rainbows and pots of gold. And we feel terrible when we get tricked, partly because we knew better. And so, you know, the reason that buying a car in the United States is so horrible is because customers insist on it being that way. And if instead customers just paid the price the way we do with bread, that's the way cars would be sold. Car dealers do it the way they do it because even though we pretend we hate it, we do it with them. Because we want to feel like we could beat the system that's a human failing and we get punished for it all the time. So it's both the marketers are bad and they consumers are bad together. So every single.

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Aimee Montgomery

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