AIR Media-Tech’s Post

#Instagram continues to enhance #Reels analytics, providing #creators with new tools to gain deeper insights into audience engagement. Recently, the platform introduced three new metrics to help assess content performance: 1️⃣ View Rate: The percentage of viewers who watched a #reel for more than 3 seconds. This is a key metric, as watch time now plays a major role in content ranking. 2️⃣ Views Over Time: The trajectory of video views over time, allowing analysis of engagement from both existing followers and new viewers. 3️⃣ Personalized Recommendations: Insights from Instagram on how to improve or explanations for the performance of specific videos. These updates provide creators with more opportunities to analyze and refine their content, leading to a better understanding of audience preferences and increased post effectiveness.

  • graphical user interface, application

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