It’s a 50th birthday celebration today – for an airline, since British Airways officially came into being on 1 April 1974. Although it might not have a corporate celebration – it could be a tough gig for comms folks when you celebrated your ancestral 100th birthday five years ago – it’s a milestone worth marking. Especially so when measured by yardsticks of Pan Am, Sabena, East African, Swissair, Eastern Air Lines and now Air Malta.
A dig around this weekend unearthed the very first BA timetables for 1974 – when the “World’s Favourite Airline” actually did fly around the world, although it probably wasn’t a hugely economic exercise to do so, even then.
Three times a week, the BA591 westabout VC10 set off from Heathrow via New York JFK, Los Angeles, Honolulu, Nandi and Sydney to Melbourne. Another VC10 set off eastabout to Melbourne – typically via Frankfurt, Doha, Calcutta and Singapore. Some excursion: the VC10 which left London at 13:00 on Tuesday would arrive back at Heathrow from this epic trip at 21:50 on Friday evening.
Blantyre saw a weekly VC10 service (via Nicosia and Nairobi); Rangoon also had a weekly VC10 service via Rome, Dhahran, Abu Dhabi and Calcutta, then continuing to Hong Kong. Darwin saw four BA flights a week; Bandar Seri Begawan and Kuala Lumpur were connected - with KL rejoining the BA network later this year. Lusaka, Dar-es-Salaam, Auckland, Entebbe? No problem: “We’ll take more care of you”.
Even in 1974, airlines were in the ancillary revenue game. You could select your seat on a BA Trident departing from London to Belfast, Edinburgh or Glasgow for a £2 fee (£26 in today’s money). Today’s charges are good value by that measure. Not so for others. The 1974 BA timetable helpfully lists car parking options: at Heathrow, it was 65p to park for a day (equivalent to £8.49 today), and for short-term parking, you’d be set back by 5p for 30 minutes (65p in today’s money). Cor blimey.
One of the most surprising things is a reduction in service to Germany. In 1974, Heathrow-Dusseldorf saw three BA Tridents each day; by 1994, four daily 757s. Fast forward to 2024, and most days see just two A320 roundtrips. Flights to Bremen have disappeared; Hamburg, Hannover and Stuttgart have grown and then shrunk. It’s a hint that this market holds little in the way of profitability for BA today.
Spare a thought for 1974’s travellers though. 1970s gourmet in-flight dining might be a thing of the past, but thankfully, so is the in-flight entertainment. On 747s and 707-336s (entertainment wasn’t available on other long-haul types), the timetable lists April’s movie as the snappily-titled “A Tall Blonde Man with One Black Shoe”.
The French spy-comedy was such a box-office smash that if you’re on today’s BA590 - no longer a worldwide expedition on a VC10 but a more mundane A320 from Heathrow to Milan Malpensa - you couldn’t even download it to your iPad for a nostalgic watch. Probably just as well.
Happy 50th, BA.
Customer Experince - Dammam Airports Company (DACO)
2moWell done! Really great job 👏🏻 👏🏻 👏🏻