Airship reposted this
🗣 "Marketing brings to life what the company stands for, what it believes in, how it's unique, and why people should pay attention." Not too long ago, we sat down with Thomas Butta, Chief Strategy and Marketing Officer at Airship, to talk about a company’s most important objectives, the relationship between sales and marketing, and the importance of being a good person before being a good business person. We began the Numentum Speaker Series with the mission of inspiring listeners to see themselves and their personal stories in some of the best minds in the B2B business world. We wanted to show the humans behind the title and the company. 𝗪𝗛𝗢 𝗜𝗦 𝗔𝗜𝗥𝗦𝗛𝗜𝗣? With the dawn of mobile apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation, and feature release management. With Airship App Experience Platform (AXP), brands can create and adapt native app experiences on their own — with no ongoing developer support or app updates required. Massive thanks to Tom for taking the time to speak with us. #leadership #marketing #bringinghumanback
